Finding a strapless bra that doesn’t end up around your waist by lunchtime is a challenge. Finding one that...
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Finding the right bra is a journey of understanding your unique anatomy. At PARFAIT, we utilize  standards to help...
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Have you heard the news? Spring is right around the corner. With the change in temperature, we can’t wait...
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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)?...
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Have you had breast augmentation surgery? Or, alternately, are you thinking about having the procedure? If so, you might...
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For decades, brides-to-be have been pampered before their big day via a shower, at which friends and family can...
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Can you feel the love tonight? Valentine’s Day is almost here, which means that you’d better start thinking of...
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Looking for the best bras to wear under your strapless dresses? We’ve got you covered. We’re sharing our top...
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A racerback bra is an essential part of any lingerie wardrobe. This supportive style makes it possible to wear...
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You likely know that it’s super important to wash and dry your bras properly in order to ensure they last as...
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Does the new year mark a new you? If you’re lusting after some new lingerie, why not update your style?...
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Bra shopping is a process. As much as we’d love to go into a lingerie store and walk out...
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By now you likely (hopefully) know how important your bra size is. How else are you going to ensure...
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Wearing a bra to bed is a very personal matter. Some women can’t imagine going without one while they’re...
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Once upon a time, I despised bra shopping. In fact, I basically avoided it like the plague. I would...
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Choosing a bra is never easy. Even when you have drawers full of beautiful bras, it can still feel...
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Lingerie – it’s the base of your everyday wardrobe! When picking out a cool and comfortable outfit, you first...
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A good strapless bra can be hard to find. Whether you’ve found your perfect fit or you’re still searching, here...
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Ready to revamp your lingerie look this holiday season? As you’re preparing to celebrate the festive period with parties...
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Do you feel a sharp jab in the side of your breast when you move? That all-too-familiar striking pain...
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Should you wear a bra to bed? During the day, a bra provides comfort and support, so it makes...
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What do you look for in a bra? If support and lift are two of your top priorities while...
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New to the world of tattoos? If you’ve just got inked, you may be wondering how to make sure...
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Do you stuff all your bras and lingerie into an overpacked drawer? Should you be guilty of this sin...
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There’s a lot to love about bodysuits. They’re comfortable, they’re versatile, they’re universally flattering, and did we mention they’re...
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Do you wear a bra under your bodysuits? You might prefer to wear a push-up bra underneath because it...
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The wonderful world of strapless bras may seem like an unknown land. Sure, if you’ve never experimented with wearing...
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Let’s be real: There’s hardly a more frustrating undergarment issue than when your bra straps keep falling off your...
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Do your breasts need an extra boost? Loving your shape is one thing but, sometimes, it’s nice to have...
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It may be easy to tell when your bra is too small — for one, the band could feel...
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Refreshing your lingerie wardrobe? Now is the perfect time to shop for new bras. There are so many beautiful...
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Bra sizing can be confusing. You may know that your bra size is made up of a band size...
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You took the time to get a bra fitting and go bra shopping. Now you have a few new...
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Can the right bra change your life? We believe it can. So many of us walk around every day without...
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Let’s start with a simple question – how comfortable is your bra? Is it digging into your skin? Is...
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Just when you think you’ve figured out your bra size, it changes. If you’re struggling with finding a supportive...
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Do you wear a bra to bed? Some women feel comfortable wearing a bra to sleep, while others wouldn’t...
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Are you feeling seriously confident today? We all have days when we feel fantastic and days when we feel...
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Getting a bra that fits perfectly can be tricky. Don’t worry – we’re here to help. You’ve probably heard that...
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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)?...
Read More...

Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)?...
Read More...

Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)?...
Read More...

Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)?...
Read More...

How well do you know your bra styles? We’re covering your favorites and more in our multi-part guide. Read...
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How well do you know your bra styles? We’re covering your favorites and more in our multi-part guide. Read...
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How well do you know your bra styles? We’re covering your favorites and more in our multi-part guide. Read...
Read More...

How well do you know your bra styles? We’re covering your favorites and more in our multi-part guide. Read...
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Like most women, you probably have a favorite bra or style of bra that you buy on repeat. Maybe...
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Do you have a demi cup bra in your lingerie drawer? If you haven’t got one of these beautiful...
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Now that the summer season is finally here, many of us are getting excited about updating our lingerie drawer....
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A bra that’s worn out can become uncomfortable and unflattering. But you don’t just feel that the bra is...
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Old habits (and bras) are hard to kick. We’ve all got that old bra that was once a favorite,...
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“Are all underwire bras uncomfortable?” If you haven’t asked this question yourself, I bet you’ve heard a girlfriend ask it. Wear...
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Strapless bras are a necessity for some outfits. But, if the strapless bra slips down, wearing it is almost...
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I know, I know. It’s so tempting to skip the bra fitting when shopping for bras. The fitting makes your shopping...
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There’s no denying that bralettes have been having a major moment. We’ve been seeing more and more of them lately, and...
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Summer 2018 is upon us! That means that it’s time to get creative and update your style. If you’re...
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There are countless categories when it comes to bras: demi-cup and full-cup, molded and unlined, and of course, underwire...
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Don’t get us wrong: We love our underwire bras. But it’s always nice to have options, and with more...
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Some trends come and go, and others come back with a vengeance. Case in point: The longline bra. This style,...
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Simply put: The racerback bra is a must-have in any girl’s closet. It’s comfy, it works with a wide...
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It’s a common scenario. You get into your sports gear. You’re feeling awesome. You head to the mirror to...
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Question time: Do you have a wireless bra? No? Why on earth not? Many women are under the impression that they...
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Whether it’s your first bra fitting or your fifteenth, here are five questions to ask your bra fitter at...
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It’s time to ‘fess up. Have you been thoughtlessly tossing your bras into the washing machine along with the...
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Many women don’t realize how much their bra impacts their self-confidence. Instead, the bra gets little thought. It’s not...
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What if there was one, simple way to find the perfect bra? Would you do it? Of course, you...
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It’s normal to be nervous about getting a bra fitting – whether it’s your first fitting or your fourteenth....
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When your the underwire is digging into your ribcage, the straps are falling down, or the cups no longer...
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It’s time to hit the stores! But wait, are you going to opt for a physical trip to the...
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Lingerie shopping can be a fun weekend activity, but it comes with some potential pitfalls too. If you’re tired...
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“When you know, you know.” Wouldn’t it be great if it was that simple when it came to the...
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One of the first things we do when we’re getting ready for the day is put on a bra....
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The right bra is something every woman is after. It’s the missing link in boosting your confidence and your...
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There are, without question, times when we are immensely grateful for out bras — in fact, we find ourselves...
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Looking for something new to shake up your lingerie drawer? There may be something a little unexpected in the...
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Wearing lingerie as part of your outfit is in style year-round. But with spring around the corner, you have...
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We’ve all been there. The alarm went off late, you’ve hardly had time for your morning coffee, and dressing...
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Bras aren’t meant to last forever – although sometimes we wish our favorites would! We’ve all had that dreaded...
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The wonderful world of bras can sometimes be a rather mysterious place. There are just so many different names...
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We know: it can be a tough to come to terms with the fact that a bra simply doesn’t...
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If you’re thinking to yourself, “My bra hurts,” – it’s likely because it’s not your size. Sometimes you can...
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The start of the new year is an excellent time to replace old bras. After all, new year, new...
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Are you ready to try something completely new? If you’re looking for a brand new piece to add to...
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Every woman needs at least a few matching bra and panty sets in her lingerie drawer. Because it’s the...
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It’s safe to say we’ve all been there. You glance downward to find an uncomfortable surprise: your headlights are...
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As 2017 comes to a close, we’re taking a moment to look back and reflect on the year. 2017...
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Real talk: There’s something about putting on a cute bra that makes us feel ready for anything. Maybe it’s...
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Is it time to get fitted? Every now and then, you have to make sure that your bra measurements...
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Wearing the right bra size makes a huge difference in your day. It boosts your confidence because it works...
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A true lingerie lover will have a bountiful lingerie inventory. From corsets and a variety of bra styles, to...
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You’ve heard that you shouldn’t toss your bras in the dryer. Is this fact or fiction? Fact! Drying your...
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Of course, you have your everyday bras — those comfy T-shirt bras and full-cup underwire bras you run errands...
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In the wonderful world of underwear, there are just so many choices out there. From thongs to highwaist briefs,...
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All hail the push-up bra: It’s powerful enough to provide incredible lift while also allowing you to show off...
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Today, we take for granted that we have a specific garment designed to keep our breasts in place —...
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How much thought do you give to your underwear? The type of underwear you choose ultimately reveals more about you...
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After the last of the turkey sandwiches have been eaten and the gifts have been opened, there’s just one...
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Properly laundering your lingerie can extend the condition of your garments. And, when you splurge on lingerie that you...
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Many women that go bra shopping make the same mistake. Unfortunately, it’s a mistake that can cost you money...
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While lingerie should make us feel great, sometimes, it leaves us asking a whole lot of questions. If there...
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Are you deep in the middle of holiday shopping? Eek! There are only a few weekends left until the...
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There’s no right or wrong bra for you, but there may be an ideal bra style to help you...
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You’ve committed to getting a bra fitting (congrats, a huge step!) and now — well, you have a lot...
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It’s time to come clean. The last time you assessed your bra size, did you simply try a couple...
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As we get older our hormones and the shape of our bodies fluctuate, which can be very inconvenient when...
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Bras should be your best friends. They support you, lift you up, and splurging on a gorgeous bra (or...
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Buying new lingerie for yourself is not on the top of every woman’s list. That’s because other things take...
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Repeat after us: All sports bras are not created equal. It makes sense if you think about it. You...
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You probably know that the clothes you wear can say a lot about your personality and perspective on the...
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We believe that you should wear whatever panty style makes you feel confident and comfortable. And with so many...
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To wear a bra or to not wear a bra – that’s the question. For women with bigger boobs,...
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When it comes to lingerie, there is a slew of styles to choose from, depending on your personal style,...
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You probably know by now that taking proper care of your bras is essential to ensure their longevity, which,...
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The nights are getting chillier, the drinks are getting hotter, and that can only mean one thing. Before we...
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If you’ve ever tossed your lingerie in the washing machine out of laziness (it’s OK — we’ve all been...
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The dilemma is this. You’ve finally gotten around to cleaning out your bra collection (congrats, quite a feat!), and...
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By now, you’ve probably read or heard one of the many claims that you need to be careful about...
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It’s very common to throw a lingerie shower for a bride-to-be. The lingerie shower can be part of the...
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Have you ever wondered exactly why bras are constructed the way they are? You’ve been fitted for bras many...
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Your bra is one of the first things you put on in the morning, and how you feel in...
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Wearing a bra that is too small for you isn’t comfortable. You may think the discomfort is simply from...
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As women, we start wearing bras as early as the beginning of adolescence. And let’s face it – our...
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It’s not every day you go bra shopping. In fact, many women haven’t tried on or bought bras in...
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It’s a very common problem: your breasts are feeling sore, achy or swollen, and you don’t know why. This...
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Nothing feels quite as unattractive as wearing a bra that’s not your size. You don’t like the way you...
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Taking a little extra time to maintain your bras well can extend their wear and fit. You may be...
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Your lingerie is meant to give you the confidence to know you can take on anything. So ideally, you...
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Ah, the bralette — no doubt that by now you’ve heard of this particularly trendy undergarment. Over the past...
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Bras may be a necessity some days, but wearing a bra shouldn’t be a hassle. Your bra should be...
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Losing something you love can be hard, at the best of times. Perhaps that’s why so many of us...
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A perfectly fitting bra. A good amount of cleavage. Breasts that look full even when tucked inside a bra....
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Bralettes can boost an outfit, whether you’re heading into the office or hitting the town. Here are our seven favorite...
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We’ve all been there, we go out after work and get home way later than expected. You’re so tired, you...
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I’m sure I’m not the only one who has wondered, “how do bra sizes work?” Learning how to read a...
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Though the bras we think of have only been around for 100 years, bras have transformed women’s fashion for...
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