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where to go bra shopping

What if there was one, simple way to find the perfect bra? Would you do it? Of course, you would! Wearing the right bra size maximizes your comfort level in the bra. Yet, 80 percent of women are wearing the wrong bra size without knowing it. This statistic is likely due to women making one common mistake when bra shopping not getting a bra fitting.

A bra fitting is performed by a lingerie professional in the fitting area of a lingerie store or lingerie department of a store. The bra fitter uses a flexible tape measure to measure your bust, and these measurements tell her which bra cup size and band size would fit you best.

So, why are so many women skipping this essential step in bra shopping? Let’s discuss what prompts women to opt out of a bra fitting and why that’s a big mistake.

Why many women don’t get a bra fitting

Many women have never had a bra fitting. A woman may not have had one previously because she chose not to, or because she’s never heard of a bra fitting. She may choose to forfeit it because she’s unsure what to expect at a bra fitting or because it seems like a tedious step in an already overwhelming process. However, getting the bra fitting actually makes buying bras much less overwhelming.

It’s hard to see the value in something you’ve never tried. So, women who buy bras without ever having a bra fitting don’t realize a bra fitting’s benefits. Of course, some women get bra fittings, but don’t get them every bra shopping trip. This, too, is a great mistake. Never assume the bra size from your last bra fitting is still accurate.

Why skipping the bra fitting is a big mistake

Skipping a bra fitting means you’re likely going to buy the wrong bra size. If you had a bra fitting four months ago, it’s possible your bra size has changed. This is because your bra size can fluctuate due to big changes, like pregnancy or menopause, but also when you gain or lose just a few pounds.

You’ll have to try on bras the trial and error way if you skip the bra fitting. This method of bra shopping is frustrating and time-consuming. It results in you buying a bra because it feels like the right size – not because it is the right size. It’s hard to pinpoint the traits of a good-fitting bra if you’ve never had a bra that truly fits.

The right bra boosts your comfort level and your confidence. It flatters your figure and gives you the shape and fit you want. But, you’ll never get this satisfaction with a bra by skipping a bra fitting.

Why bra fittings are essential to finding the right bra

A bra fitting is the only way to determine the best bra size for you. The bra fitter takes measurements of your bust, but she uses her expertise to decide which bra size will fit best. You may fall between bra sizes, but she’ll know what adjustments to make to get you in a good-fitting bra.

Bra fittings are essential before every bra shopping trip. However, don’t wait until your bras are old and worn out to get a new bra fitting. You’ll want to get a bra fitting whenever you notice your body is changing. A slightly ill-fitting bra can be painful, uncomfortable or damaging to your confidence.

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Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:
Mod By Parfait Butterfly Plunge Padded Bra A1401 | Mod By Parfait Butterfly Mid-Waist Brief 14031 in Butterfly Print
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Lauren Hamilton

Lauren Hamilton is the founder of, a lifestyle and relationship blog offering relationship advice and encouraging women to be the happiest, most confident version of themselves through positivity and self-love. She's also a freelance writer and communications strategist. Follow her on Instagram or Twitter, and check out some of her accomplishments on her portfolio.

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