Shopping for a swimsuit can be challenging – especially when you’re full-busted. While there are plenty of cute suits...

Not sure what to get for a wedding gift or bridal shower gift? KCAL9 has some great gift ideas...

Looking for a supportive sports bra that will keep up with your workout? The Parfait Active Sports Bra might...

You’ve tried on all your bras (plus an adhesive bra and even going without one), but nothing feels right....

Way too many of us are living our lives wearing bras that do nothing for our outfits and our...

Finding a supportive swimsuit top isn’t easy, especially if you wear a D cup or larger. With swimsuit season...

Finding a strapless bra that doesn’t end up around your waist by lunchtime is a challenge. Finding one that...

Finding a bra that feels like a second skin shouldn’t require a degree in engineering, yet most women are...

Finding the right bra is a journey of understanding your unique anatomy. At PARFAIT, we utilize  standards to help...

A wide, square neckline is one of the trickiest shapes to dress for, since it needs a bra with...

A smooth, seamless look under fitted tops depends on more than the cup, it depends on whether the center...

For anyone with a sensitive sternum, tender soft tissue, or a history of underwire discomfort right at the center...

When you work in the lingerie industry people ask you incredibly awkward questions about their underwear all of the...

Many people have known the pain of an underwire breaking in a much-loved bra – sometimes literal pain, if...

Have you ever found the perfect bra? Whether it’s that t-shirt bra that looks good under everything or that...

Body positive pool parties were happening all around the country before Shrill aired on television this past year but very few...

It goes without saying that social media now plays a major role in our day-to-day lives. It’s tough to...

Self-care is more than the latest buzz phrase. While you may be an uber busy lady, making time to...

Have you ever struggled with finding bras that fit and didn’t know where to turn? Welcome to our Best...

Have you ever struggled with finding bras that fit and didn’t know where to turn? Welcome to our Best...

Have you ever struggled with finding bras that fit and didn’t know where to turn? Welcome to our Best...

As much as we’d love to give ourselves a good blowout and carefully apply our makeup each morning, that’s...

Did you know that your skin is your body’s largest organ? It is your body’s barrier to the world,...

Taking care of your complexion is a must, and getting the products that can assist can be very expensive....

What are your vacation plans for this summer? Do they involve the beach or a really great poolside getaway?...

I am at the age where everyone I know is either getting married or having babies. As a result,...

By now, you may be well aware that there are many different breast types. Some fuller on top or...

Summer is here and it is hot out! As a long time resident of the city of New Orleans,...

Summer has arrived to the Northern Hemisphere, bringing along with it floaty dresses, ice-pops, festival season, and… the dreaded...

There’s a very good reason why it’s recommended that you get a bra fitting every six months — and...

We all know that bras can be restrictive in design. At the end of the day, we can’t wait...

Do you have a wireless sports bra in your lingerie wardrobe? Wireless sports bras are an excellent alternative to...

It goes a little something like this. You’re off on your morning jog, which, it’s worth mentioning, you’ve been...

As someone who lives and breathes lingerie during my work time, I sometimes have to make an active effort...

Buying baby shower presents can be hard! However, there’s one thing that you should keep in mind. When you’re...

Menopause is a period of significant hormonal changes that can last for years, and cause everything from excess sweating...

When was the last time you packed light? Packing light has its perks – no need to wait in...

Tired of lugging a suitcase through the airport? We don’t blame you. With the ever-increasing cost of checked bags,...

Buying yourself some stunning new lingerie is a treat in itself. There’s nothing quite like it. However, sometimes, you need little...

Finding a strapless bra that doesn’t end up around your waist by lunchtime is a challenge. Finding one that...

Finding the right bra is a journey of understanding your unique anatomy. At PARFAIT, we utilize  standards to help...

Have you heard the news? Spring is right around the corner. With the change in temperature, we can’t wait...

Retro chic or cool and urban? One-piece or two? Deciding on your seasonal swimsuit look can be a real...

You deserve to feel beautiful. While lingerie should be functional, it should also be something that makes us feel...

There are some questions that we are too afraid to ask our girlfriends; questions that we don’t want to...