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Where To Buy Bridal Lingerie

Choosing your dress is inarguably one of the most important decisions you make as a bride.

However, once the dream gown has been found, a new challenge arises: where to buy the bridal lingerie. The truth is, wearing the right underthings will not only affect the way your gown looks, it can also affect your confidence on the big day. While there’s certainly no shortage of lacy undergarments geared towards brides, picking out the perfect pieces requires a lot of consideration.

After all, it’s not just a matter of selecting something that works with the cut of the dress and your body — it’s also about reflecting your own sense of personal style. You may want to buy bridal lingerie online, as there are more options available, meaning you’re more likely to find foundation pieces with just the right cut, fit, color and style for your needs as well as your tastes.

Stumped on where to shop? Here are some ideas to get you started.

Lingerie Boutiques

 what is bridal lingerie

Specialty boutiques are a stellar option when shopping for bridal lingerie because they offer bra fittings and tend to carry more unique, hard-to-find items.

Beneath The Gown, for example, is a boutique that specializes in bridal lingerie, and staff pride themselves on being able to find items that flatter any body type.

You can even bring your wedding dress into the Connecticut boutique, where the stylists will offer personalized service, and can even customize any piece you select to make sure it fits perfectly.

Baltimore-based Polina’s Prive offers a quaint, shopping environment, ultra knowledgeable staff and immensely elegant lacy undergarments that are sure to make the big day memorable.

Pennsylvania-based Sweet Blossoms offers bridal lingerie in sizes that range from 32A through 44H, so you’re sure to find something that flatters your figure on your wedding day, no matter your shape.

The Lingerie Shoppe in Birmingham, Alabama, has been helping brides pick out their wedding day lingerie since 1946, and is known for its spot-on, super helpful bra fittings.

To find a lingerie store near you, check out our store locator:

David’s Bridal

where do you buy bridal lingerie


As the name suggests, this shop specializes in all things wedding — selling everything from bridesmaid dresses to shoes. David’s Bridal also has a solid selection of bridal lingerie as well. It’s important to ensure no straps, seams or lines will be showing from under your dress, and bras come in a range of styles, from plunging neckline and strapless to push-up, convertible and bustier-style, and in an array of colors as well. In addition to classic white and ivory pieces, you’ll find nude, black, blush pink and lavender undergarments, for example. Panties, meanwhile, are available in high-waisted cuts, hipsters, and thongs.

By the way — there’s more to bridal lingerie than simply bras and panties. While those pieces are no doubt practical essentials, you may want an extra piece to pair with your ensemble to make the wedding night special. David’s Bridal has plenty of unique options, like a sheer babydoll chemise with light padding and boning support, or a dotted mesh chemise with ribbon and ruffle detailing, for example.

Related: Does Bridal Lingerie Have To Be White?

Lord & Taylor

where to buy wedding day lingerie

It’s hard to surpass this department store when it comes to options. Lord & Taylor carries a slew of top-quality brands, and as such, has many different bridal bras and panties to choose from, so you’re bound to find undergarments that will complement your dress.

A padded underwire bra with convertible straps is super versatile because it can be transformed into a strapless or criss-cross style. Alternatively, a bra with a sweetheart neckline and sheer mesh paneling with polka dots has a playful vibe. A white unlined wire bralette is stunning and supportive at the same time, especially with scalloped trim and a delicate bow detail — and matching lace bikini panties boast a cheeky cut that shows off your assets with feminine lace.

Those with a larger bust may gravitate towards an unlined wire bra that offers plenty of support without all the unnecessary padding, especially when it boasts elegant lace detailing. And who says a minimizer bra can’t be sultry, too? In beige or baby blue with a lacy overlay, it still has a glamorous touch.

One helpful bonus is that you can live chat with a local Lord And Taylor store associate online if you need advice or have questions about an item.

Moreover, another factor that makes this store a great option it that returns are super simple to make. You can easily print out a pre-paid return label and ship items back, or you can also return any items purchased online at Lord & Taylor stores.


where to get wedding lingerie

There’s no shortage of choices at Nordstrom, either — and this is another retailer that has an incredibly convenient return and exchange policy: simply mail items back with the postage-paid return label, or bring them to your nearest store. A unique longline full-figure underwire bra in very pale pink almost has a bustier-like look, and it offers the best of both worlds with an ultra sexy plunging neckline and yet a wide center gore for ultimate hold and support.

You won’t have to worry about any slippage on your wedding day (the last thing you want to be concerned about on such a momentous occasion) with an underwire molded T-shirt bra — padded three-part cups offer lift, shape and projection and a flattering powermesh back and set-in straps ensure it stays in place. You can mix and match many bra styles with corresponding bikinis, thongs, and cheeky hipster briefs.

Related: 7 Questions To Ask Before Buying Bridal Lingerie

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured lingerie:
Parfait Elissa Unlined Wire Bralette P5012 | Parfait Elissa Brazilian Thong P5014 in Pearl White
Parfait Elissa Unlined Wire Babydoll P5018
Parfait Enora Minimizer Bra P5272 | Parfait Enora Bikini P5273 in Whisper Blue
Parfait Darlene Unlined Wire Bra P5172 | Parfait Darlene Bikini P5173 in Summer Blue
Parfait Destiny Contour Bra P5101 | Parfait Destiny Hipster P5105 in Nightshadow Blue
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Published by

Rebecca Strong

Rebecca is a Boston-based freelance writer who focuses on style, fitness, food, and travel. She has contributed to such publications as HuffPost, Elite Daily and U.S. News & World Report. When she's not writing, she can be found at home or in the studio working on the songs for her upcoming album. Her favorite bra is a black demi-cup style with all-over-lace — timeless and feminine.

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