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where to buy sexy bras

Of course, you have your everyday bras — those comfy T-shirt bras and full-cup underwire bras you run errands in, lounge around the house in, and wear to the office. They serve a purpose, that’s for sure. But what about those occasions when you want to go beyond basic? Whether it’s for Valentine’s Day, an anniversary or just regular ol’ date night, sometimes you’re specifically seeking out sexy bras — you know, the kind that makes you feel like a goddess and simultaneously make your S.O.’s jaw drop.

Wearing a bra with a seductive shape or flirty details under any outfit can be a sexy little secret, and we believe every woman deserves to have at least one (or three) in her collection. So here are some stores to consider for your shopping spree.

Lord & Taylor

Whether you’re looking for an underwire bra or wireless, a push-up bra or a plunge bra, Lord & Taylor basically has it all. One helpful feature, too, is that the department store offers product suggestions on every page — and those suggestions are based on what other women looking at the same bra were also scoping out.


There are literally thousands of bras in the lingerie inventory at Nordstrom, so it goes without saying that you’re sure to find a sexy one that strikes your fancy. Shop by style (demi, unlined, bralette, push-up, etc.) and then from there, you can sort the results by newest products, price (low to high or vice versa) and customer rating. Since you may want to try the bras on before buying, you can also shop your local Nordstrom store to see which ones are available there. Pro tip: Scroll down to “size info” for some insider details, such as whether a particular bra only offers light support, the band is true to size, or Nordstrom recommends ordering one cup size up.

Her Room

Guess what? Her Room has an entire category specifically dedicated to sexy bras. That alone is bound to make shopping for some sultry new unmentionables a whole lot simpler, and within that collection, you can browse subcategories such as full figure (DD+), lace, plus size, or see-through. On top of that, you can sort the results by best-sellers, top reviewed or new arrivals. Plus, you can read through the HerRoom fitter’s comments for useful info such as the thickness of cups, or how many hook and eye closures come with each size. Then, you can take a peek at what the bra looks like under six different necklines, including button-down, scoop-neck, boat-neck, square-neck, cutaway, and deep V.

Related: How Many Bras Do You Actually Need?


There’s a wide range of bras to choose from on Brayola, and if you know exactly what kind you’re looking for, the site makes it super easy to find. Under the dropdown for bras, simply click “shop by style” and you’ll be able to filter out whatever shape you desire, whether that’s a bralette, full-busted bra, or push-up bra. The best part? For many products, you can even see photos of them on real women, which can give you a better idea of whether it will be a flattering choice for your body.

Breakout Bras

Search by size, color, and brand but also by style on Breakout Bras, which includes categories such as full-figure, lace, smoothing and  — wait for it — Sexy/Pretty. That’s right, this site boasts a whole category of bras meant to be seen. Get live help while chatting with their experts online, and read comments from a professional fitter that can help guide your decision-making.

Hourglass Lingerie

Whether you’re on the hunt for longline bras, balconet bras, demi-cup bras or plunge bras, Hourglass Lingerie has a noteworthy number of options. Sort the results by the best-selling products, sort by brands you love, or even look specifically at sets if you know you’ll want a matching panty.

Of course, it’s nearly impossible to beat the one-on-one attention you get shopping at your local lingerie boutique. So consider stopping by for access to hard-to-find sizes and unique brands, as well as to get a professional fitting. Knowledgeable staff may even be able to suggest some sexy new bras you’d never have considered yourself.

Related: How To Wear Sexy Lingerie

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:
Mod By Parfait Butterfly Plunge Padded Bra A1401 | Mod By Parfait Butterfly Mid-Waist Brief 14031 in Butterfly Print
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Published by

Rebecca Strong

Rebecca is a Boston-based freelance writer who focuses on style, fitness, food, and travel. She has contributed to such publications as HuffPost, Elite Daily and U.S. News & World Report. When she's not writing, she can be found at home or in the studio working on the songs for her upcoming album. Her favorite bra is a black demi-cup style with all-over-lace — timeless and feminine.

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