Shop Now New Bras Undies Lingerie Fit Blog Loyalty Program

when to buy new bras

Bras aren’t meant to last forever – although sometimes we wish our favorites would! We’ve all had that dreaded moment when a favorite bra no longer works. Did you ignore the warning signs that your bra was biting the dust? Or, did you not know what signs to look for? That won’t happen again because we’ve got you covered!

Hera are six signs that it’s time to toss a bra:

1.  It doesn’t fit like it once did.

The biggest sign that it’s time to toss your bra is when it doesn’t fit like it used to. Your bra stretches as it ages. The elastic becomes loose, and the bra no longer hugs your body like it did when you bought it. If you’re wondering why a newer bra has already stretched, it could be due to poor care. Drying your bra in the dryer can affect its fit. The heat will slowly deteriorate the bra’s elasticity, causing the bra to stretch.

Unfortunately, you can’t reverse the effects of a stretched bra. Head to your local lingerie store when your bra is no longer fitting you like it should.

2.  The band is stretched out.

As your bra stretches – due to lots of wear or laundering mistakes – it begins to lose its shape. The bra’s shape is what helps support your breasts. Maybe a bra that once gave you a beautiful lift is no longer lifting at all. Or, maybe the cups or band have stretched a bit, not fully supporting your bust. If the bra isn’t being supportive, give it the boot.

3.  The bra does nothing for your confidence.

Another sign that it’s time to toss a bra is that it doesn’t make you feel confident. It certainly won’t help your confidence if the bra doesn’t fit you well or support your bust anymore. Perhaps it’s just dingy, and you no longer feel excited to put it on or pretty when you wear it. Wearing the wrong size bra will also kill your confidence. But don’t trash a bra just because it’s no longer your size. Donate gently worn bras instead.

4.  The underwire is popping out.

Exposed underwire can be painful and annoying – and it’s a major sign it’s time for a new bra! The underwire is no longer doing its job when it pops out of your bra. It’s not supporting your breasts or providing structure to your bra. (If you wanted less support, you would have bought a wire-free bra, right?) Don’t “just deal” with exposed underwire or try to push it back in – get a new bra.

5.  It’s dirty, and the stains won’t wash off.

While some bra stains be cosmetic only, others can be signs of a deteriorating bra. A wine stain on a bra won’t change the bra’s effectiveness, it just makes it less pretty. However, sweat stains may indicate that you’re not taking care of your bra. Sweat and body oils can break down a bra’s fabric when the bra isn’t washed often. If you feel like your bra doesn’t fit like it did before, plus you see stains, it may be time to toss it.

6.  The straps are loose or frayed.

Your bra straps are designed to help keep your bra in place, so it remains supportive. Loose straps can’t perform that job. And fraying straps could pop at any moment. Start bra shopping before your bra unexpectedly turns into a one-shoulder bra.

It may be sad to say goodbye to a bra, but shopping for a new one will quickly make you forget the old one. Don’t put off the inevitable if your bra is showing signs it’s biting the dust. Toss it, get a bra fitting and find a beauty to add to your lingerie drawer.

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:
MOD By Parfait Modern T-Shirt Padded Bra A1381 in Black


Shop Now

Published by

Lauren Hamilton

Lauren Hamilton is the founder of, a lifestyle and relationship blog offering relationship advice and encouraging women to be the happiest, most confident version of themselves through positivity and self-love. She's also a freelance writer and communications strategist. Follow her on Instagram or Twitter, and check out some of her accomplishments on her portfolio.

Go Top