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where to buy cute bras

Real talk: There’s something about putting on a cute bra that makes us feel ready for anything. Maybe it’s something as simple as a bow detail at the center gore on a push-up bra, or patterned lace and scalloped trip on a padded bra. Regardless, there are some bras that simply give us an instant boost when we wear them, and every girl deserves to have a few in her arsenal.

But where can you find high-quality bras that fit well but also look cute? We’ve rounded up some of our favorite sources for bras that are anything but boring.


With over 1,000 bras, Nordstrom has quite the impressive collection — so you’re bound to find something that catches your eye and works for your wardrobe. We love that you can search by color, which comes in handy when you’re specifically on the hunt for a purple, red or metallic bra. You can also search by a particular style, such as an unlined wire bra. Sort by customer rating to see which bras other women are loving, or by your own individual preferences (after taking a quick quiz). You can even enter your zip code and only shop for items that are available at your local Nordstrom store.


The best part about shopping for bras at Kohl’s is that not only can you search by basic elements such as brand, size, and price, but also by material (such as lace) or feature (such as  (back-smoothing, underwire, or front closure). That makes it even easier to hone in on cute bras that meet your unique desires.

Linda’s Online

There are over 30 different styles to shop at Linda’s, from balconet and backless bras to plunge padded bras in fun patterns. You can also filter the results by whether you want underwire or wire-free bras. If you have a question about sizing/fit, you can “ask Linda” with the simple push of a button — or visit the store in New York City or New Jersey to take advantage of the complimentary fittings from the team of experts.

Breakout Bras

On Breakout Bras, it’s super easy to look for visually appealing undergarments — in fact, there’s an entire category dedicated to sexy/pretty bras (think floral printed wire bras and embroidered balconet longline bras with contrast satin). From there, you can narrow down the results by cup size/band size, color, and brand. Be sure to scroll down and read the fitter’s comments on each product page, which include such helpful insider info as whether the band runs tight, the cups provide stellar cleavage or the bra is particularly flattering for full busts.


Whether you’re looking for a push-up bra that puts your decolletage on display, a demi-cup bra that’s semi-revealing, or just a stellar T-shirt bra in a fun color, Brayola has a myriad of categories to choose from. You can sort the results by best-selling products if you’re interested in what’s currently trendy, and see photos of the bras on real women to get a sense of how they fit. Seeking out some cute matching sets? You can filter out bras that come with corresponding panties.

If you’re still not quite finding bras that line up with your personal style, you may want to scope out your local lingerie boutique. Independent stores tend to carry hard-to-find brands and sizes, so it’s worth scouring the selection to see if there are any unusual pieces that strike your fancy. As an added bonus, you can partake in a professional fitting while you’re in the store, as well as try the bras on before you buy them to make sure they offer a flawless fit for your particular figure.

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:
MOD By Parfait Tattoo Padded Balconet Longline Bra A14315 | MOD By Parfait Tattoo Hipster A1435 in Clematis Blue/Champagne


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Published by

Rebecca Strong

Rebecca is a Boston-based freelance writer who focuses on style, fitness, food, and travel. She has contributed to such publications as HuffPost, Elite Daily and U.S. News & World Report. When she's not writing, she can be found at home or in the studio working on the songs for her upcoming album. Her favorite bra is a black demi-cup style with all-over-lace — timeless and feminine.

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