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When summer starts to roll around, it’s time to go shopping for a new swimsuit that’s both stylish and supportive to sport on the beach or by the pool. If only that was an easy task! You certainly don’t have to compromise comfort to look chic, though. As long as you know what to look ...read more →


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As a bra fitter, I’ve worked with many women who have said their boobs are their least favorite feature. Some were unhappy with their bra size, while others were unhappy with their breast shape and the way their boobs had changed over the years. We know now that pregnancy, childbirth, weight loss, weight gain, hormonal ...read more →


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It’s a common scenario. You get into your sports gear. You’re feeling awesome. You head to the mirror to tie back your hair… and then you see it. Your breasts are no longer too defined entities, but one solid structure. It’s happened. You’ve got a case of the uniboob. How on earth did that happen? ...read more →



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We’ve all had a moment like this: You’ve been lingerie shopping for the past two hours and you finally found two new bras that you love. The only problem? You hate the matching panties. They’re styles that just don’t go with the rest of your outfits. Plus, you just know they’ll show under your jeans ...read more →



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Let me guess – your month-old swimsuit is already losing its like-new look. You’re only wearing the swimsuit in the sun or the water. After all, that’s what swimsuits are for. So, why is your somewhat new swimsuit already looking tired? It’s likely due to common things you’d never guess would damage your swimsuits. You ...read more →



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Whether you noticed it during a hug or after a long run, breast tenderness is certainly something that’s tough to ignore. While it may be concerning at first, know this: tender breasts are actually an extremely common issue. In fact, according to the Society of Obstetricians and Gynaecologists of Canada, breast pain affects up to ...read more →


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No topics are off the table when girlfriends get together – relationships, work, periods, bras. Girlfriends come together for advice because everyone’s combined experience brings a wealth of knowledge. It’s essential that as many women as possible are educated about bras because so many of us are wearing the wrong bra size. Let’s dive into ...read more →




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When you arrive home at the end of the workday, is the first thing that you do tear off your bra? And if so, is it because the straps have been digging into your shoulders for hours? This issue can cause more than just a little discomfort — it can also lead to permanent indentations. ...read more →



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So many swimsuit trends come and go, but one has proven it’s here to stay: the one-piece. That’s right, you can rejoice in the fact that one-piece bathing suits aren’t going anywhere. And why would they? They’re universally flattering, come in a range of cuts, prints, and colors, and offer a welcome alternative to skin-baring ...read more →


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