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how should a bra fit

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If you’ve read even just a handful of articles about bra fit, you’ve probably run across the statement that 80% of women are wearing the wrong bra size. That hasn’t actually been proven by a statistically-significant research study. But, as any bra fitter can tell you, there are many women out there wearing bra sizes that aren’t ideal. There are ...read more →


how to wear a bralette

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In case you haven’t heard, bralettes are here to stay. Once seen as a trend, bralettes have evolved over the years in sizing and variety to earn a more permanent place in our lingerie wardrobes. Gone are the days when you could only find bralettes in XS, S, M, and L sizes. Now you can ...read more →



how is a bra supposed to fit

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Getting a bra that fits perfectly can be tricky. Don’t worry – we’re here to help. You’ve probably heard that when you find the right bra, you’ll feel comfortable, supported, and confident. Which sounds amazing, but how is a bra supposed to fit? If you’re struggling with finding a good bra or you want to check ...read more →


lingerie trends

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Let’s start with the simplest question out there: Are you feeling glamorous? If you hesitated to answer, you’ve come to the right place. We believe that every single lady out there should feel as wonderful as she truly is. That starts with the lingerie that you slip on each morning. So, let’s talk about that. ...read more →



deep plunge bra plus size

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Most of us are well aware of how comfy T-shirt bras are, how eye-catching push-up bras are, and how stylish bralettes are. But plunge bras are one of the most underrated bra style. In fact, the plunge bra is one of the most versatile options you can add to your collection. Not only is it almost universally ...read more →


fall lingerie

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The leaves are falling and the weather is getting cooler once again. That can mean just one thing – the season is changing. As the fall comes in, you might be thinking about switching up your lingerie style. Here’s everything you need to know to get it right: Experiment with colorful babydolls When you get stuck ...read more →


best strapless bra for d cup

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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, autumn/winter is without a doubt the most luxurious season. While we love the romantic silhouettes and soft color palettes that a spring/summer collection provides, there is just something about the luxe ...read more →



strapless push up bra

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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, autumn/winter is without a doubt the most luxurious season. While we love the romantic silhouettes and soft color palettes that a spring/summer collection provides, there is just something about the luxe ...read more →


lace underwire bra

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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, autumn/winter is without a doubt the most luxurious season. While we love the romantic silhouettes and soft color palettes that a spring/summer collection provides, there is just something about the luxe ...read more →


Allure Padded Bra Bikini Black - AW18 Lingerie Sneak Peek: The Allure Collection

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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, autumn/winter is without a doubt the most luxurious season. While we love the romantic silhouettes and soft color palettes that a spring/summer collection provides, there is just something about the luxe ...read more →



body positivity

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What is a #PerfectFigure? It’s a question that many a woman has asked herself time and time again. If you’ve ever deeply wondered what makes perfection, you’ve come to the right place. We just so happen to have the answer. The perfect body is the one you’ve got. Loving your body is vitally important! Loving ...read more →


lingerie wardrobe

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Are you getting the most out of your lingerie wardrobe? If you don’t look forward to picking out your lingerie in the morning, it’s time for a change. Lingerie doesn’t have to be boring, ill-fitting, or annoying. In fact, it can be one of your favorite things to put on in the morning if you ...read more →



saggy breast

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There’s a lot of myths floating around about sagging breasts, and we’re here to clear them up. But first, let’s dive into the realities of this issue. All woman face breast sagging, no matter what — it’s simply a natural process that comes with aging. Over time, the connective tissue in our breasts that help ...read more →


where to go bra shopping

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If bra shopping was easy, we’d all be running to our nearest local lingerie stores to buy new bras. Unfortunately, bra shopping can be challenging. Bras are technical garments – there is a lot that you might not consider if you don’t wear a hard-to-find bra size or spend hours researching bra fitting online. Take ...read more →


what is the best wireless bra

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Underwire versus wireless bras — it’s one of the most hotly debated topics in the world of undergarments. Wireless bras get a bad rap for having zero support, and underwire bras get a bad rap for being uncomfortable. But we’re here to tell you once and for all: Neither of those things is true. There are pros ...read more →



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