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Do you have a demi cup bra in your lingerie drawer? If you haven’t got one of these beautiful lingerie pieces yet, you might want to question why that is. Here at Parfait, we’re absolutely obsessed with demi cups for all the right reasons. With that in mind, here are just seven of the things ...read more →


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By now, you’re not only well aware that bralettes are all the rage, but you’ve probably accepted this fact — and perhaps shopped for them yourself. And this trend is no surprise, given that bralettes are super comfy and yet also incredibly chic looking. Whether or not you own any bralettes, you’ve likely considered adding them to ...read more →




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Loving how you look and feel in lingerie is the trick to loving your lingerie. But, lingerie shopping and even wearing beautiful lingerie can be a bit intimidating. Want to feel ultra-confident the next time you’re lingerie shopping or slipping into lingerie at home? Read on! Here are five tips to make you feel super confident in ...read more →


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As summer temperatures begin to fall, wardrobes begin to transition. And, that means you’ll soon be moving your swimsuits out and your sweaters in. But, don’t just toss your swimsuits in a box that will live in the basement for the next six months. Take a few extra steps to keep your suits looking fresh ...read more →



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A vacation is supposed to inspire feelings of excitement, relaxation, and rejuvenation. But for some women, may stir up some anxiety instead. Slipping into a bathing suit, savoring more lavish meals — these are the kinds of indulgences that many vacations are made of. However, they can make it challenging to stay in a body ...read more →


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Between work, social events, our relationships, and family obligations, sometimes it feels like we never really take the time to stop, listen to our own needs, and tend to ourselves. And the buzzy term “self-care” has been on the rise for precisely that reason: to encourage us to tune into our physical, mental, and emotional ...read more →



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Sometimes, we get things wrong! Nobody’s perfect. We all make mistakes. When it comes to choosing the right bra for you, though, it is important that you don’t mess things up – for the sake of your health and comfort. Wearing a bra that is just plain too tight may seem like no big deal, but ...read more →


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Deciding to do a boudoir photo shoot is one of the most exciting, empowering things you can do for yourself as a woman. But once you’ve made the commitment to take the plunge, you’ve got a lot of planning to do. So, how do you get ready for a shoot like this? Luckily, I know ...read more →


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Laundering your bras usually falls at the bottom of your priority list. I get it – it doesn’t seem like your bras get that dirty. You’re not spilling red wine or spaghetti sauce on them. Spoiler alert, your bras do get really dirty. And, washing your bras often has many benefits. Here are four reasons why you ...read more →



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We’ve all been there. From straps breaking to your underwire popping out of place, there’s all manner of ways in which your lingerie may fail you. If your bra is getting old and worn out, you might find that it breaks. Sometimes, it doesn’t matter how much care you take washing and storing your lingerie, they will ...read more →


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These days, you can’t read a women’s magazine, scour Instagram or Facebook, or chat with a group of gal pals without hearing the terms “self-care” or “self-love.” Both buzzy expressions have become increasingly popular, but they’re often confused. In fact, self-care and self-love are two distinctly different things. While they are related (hint: you can’t ...read more →



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