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boudoir photo shoot

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Many women associate a boudoir shoot with being a bride. However, boudoir shoots are about capturing your femininity and sensuality, whether you’re a bride-to-be or not. I’ve had a bridal boudoir shoot, and I recently had non-bridal boudoir shoot four years after being married. And, I absolutely loved it. Here’s why every woman should do a non-bridal ...read more →



bra shopping

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Chances are good you know a bit about bra shopping if you’ve been reading our blog for a while. And if you’re new, welcome! We hope you get comfortable and stay a while. Bra shopping is a stressful event for many women. It can bring out feelings of vulnerability and self-consciousness (though there is absolutely no ...read more →



Why Do Bra Brands Fit Different

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Bra fitting is complex – it’s no wonder so many women struggle with finding bras that fit. And, when you add in differences in bra sizing, styles, and fabrics, it certainly doesn’t get any easier. Wondering why certain lingerie brands fit you differently than others? Read on for the full scoop. 1.  Lingerie brands use different ...read more →



bra deals

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Are you on something of a budget? When you’re saving money, buying beautiful luxury items like lingerie can be hard. Luckily, there are some savvy little ways you can save your cash. Here’s how you can find some real deals online: 1.  Get free (or cheap!) delivery Shopping online is easy and super convenient. There’s just ...read more →


uneven boobs

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Asymmetrical boobs are much more common than you’d think. In fact, in one study, 88 out of 100 women reported having naturally uneven breasts. Though the exact cause of asymmetry is unknown, it’s possible that breast asymmetry could be influenced by hormones, genetics, puberty, pregnancy, and menopause among other things. Unfortunately, uneven breasts are typically ...read more →



what is a wireless-bra

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Though bras have been around for over a century, wireless bras (or wire-free bras) have become increasingly popular in the last few years. What is a wireless bra? A wireless bra is a bra without underwire. Bralettes and sports bras without wire can also be considered wireless bras. When would you wear a wireless bra? ...read more →


round breasts

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When it comes to how our breasts look, one of the most sought-after traits is a nicely rounded shape. Some of us are born with it. Some of us, however, look for bras that will give us this appearance. It’s important to keep in mind that every breast shape is beautiful. However, if for some ...read more →



bras for narrow shoulders

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There are many debacles we face when it comes to how our bras fit. Not only do we need to make sure our breasts are completely contained in the cups and that the band provides adequate support, but we also need to ensure that the center gore lies flat and the straps stay put. If ...read more →


what is a bralette

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There’s no doubt about it, bralettes are the hottest thing in lingerie right now. Even brands that were previously all about rigid support are beginning to add these soft, wireless bras to their collections. Clearly, women love them. But is a bralette right for you? Wait, what is a bralette? First, it helps to understand what a bralette is – and ...read more →


how to keep a strapless bra up

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Can you depend on your strapless bra? Strapless bras are one of the most challenging bra styles to shop for. We’ve talked with many, many women who have struggled with finding the right strapless bra until they tried Parfait. Looking for a strapless bra that won’t let you down? Check out our top tips and ...read more →



visible panty line

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When it comes to undergarment blunders, there’s hardly a worse offender than the VPL. Some of us go to great lengths to avoid the visible panty line, and the truth is, it’s not always such an easy feat. Particularly if you wear a lot of form-fitting clothing, you may notice this pesky problem popping up ...read more →


32dd demi bras

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Do you have a demi cup bra in your lingerie drawer? If you haven’t got one of these beautiful lingerie pieces yet, you might want to question why that is. Here at Parfait, we’re absolutely obsessed with demi cups for all the right reasons. With that in mind, here are just seven of the things ...read more →



where to buy bralettes

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By now, you’re not only well aware that bralettes are all the rage, but you’ve probably accepted this fact — and perhaps shopped for them yourself. And this trend is no surprise, given that bralettes are super comfy and yet also incredibly chic looking. Whether or not you own any bralettes, you’ve likely considered adding them to ...read more →


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