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swimsuit shops near me

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Rules were meant to be broken — at least that’s how we feel in regards to style. Yet still, in regards to swimwear, there are so many pervasive “rules” that we’ve been told time and again, all of which can make shopping for one a bit frustrating. Are white swimsuits see-through? Are black bathing suits ...read more →



where to donate bras

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You don’t have to trash a bra just because it doesn’t work for you anymore. You could donate it instead. But not every old bra should be donated. So, how do you know when you should toss or donate old bras? Let’s talk about it! Signs You Should Toss A Bra Whether you should toss ...read more →


perfect swimsuit for your body type

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It’s that season once again. Summer is well and truly here, which means that it’s 100% time to up your swimsuit game. If you’re still wearing that pretty little number from three years ago, it’s time to change your ways. There are loads of absolutely beautiful designs and styles out there from which you can ...read more →



what determines breast size

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Your boobs are interesting assets. You probably know that boobs come in a variety of shapes and sizes, but there are likely things you didn’t know about them. Here are 10 things you probably didn’t know about your boobs: 1.  Your areolas have purpose. Your areolas aren’t just pretty – they serve an important purpose ...read more →


bra band size

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When it comes to bra fitting advice, there’s a lot that can be said about cup size. From cups that cut in to ones that are gaping, it’s easy to find guidance for your cup-fitting woes. But those are only half of the story. The fit of your bra’s band is equally important – in fact, perhaps even more ...read more →


swimwear trends 2018

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Every summer, we look forward to hitting the beach or lounging by the pool in a brand new swimsuit. Of course, this means a shopping trip is in order — not to mention some knowledge of current trends. Just like in the streetwear fashion world, swimwear trends come and go. Last year, there was a ...read more →




bralette

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There’s no denying that bralettes have been having a major moment. We’ve been seeing more and more of them lately, and not just in stores and online — but also peeking out from underneath women’s outfits. Maybe you spotted one on a stylish girl strolling down the street, your best friend, a celeb, or a fashion blogger ...read more →


flattering swimsuits

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As the temperatures rise, one thing is on your mind: It’s beach season, and you need a new swimsuit that’s going to flatter your figure. But just like any other garment, it’s important to take your body type into account when shopping for bathing suits. And it’s an especially important consideration with swimsuits because you’ll ...read more →


boudoir photo shoot

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So, you’ve decided to do a boudoir shoot. Exciting! The first step in planning your shoot is finding a local boudoir photographer (and finding the right one). Like wedding or lifestyle photographers, every boudoir photographer has a unique style to their photography. After all, that style is what makes their clients choose them. You can get a feel for ...read more →



How Many Sports Bras Do I Need

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It goes without saying that sports bras are indispensable in any woman’s wardrobe — no matter what kind of exercise you do or how often. Not only are many of them designed to be supportive enough minimize bounce and protect your breasts during your workout, but also to wick sweat away. The result? A more comfortable sweat ...read more →


body positive

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If there’s one buzz phrase we’re super psyched has been spreading like wildfire, it’s body positivity. While it may have started as a trendy term, it’s actually grown into a full-fledged movement — and if you’re suddenly eager to get on board, we’re not surprised. Body positivity is all about accepting and appreciating your body ...read more →


wrong bra size

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If your bra is even slightly too big or too small, it’s uncomfortable and frustrating. Not only can you see visible signs that your bra doesn’t fit when standing in just your bra, but you can tell even when wearing clothes. And, that tugs at your confidence because the bra clearly isn’t doing its job ...read more →



self love

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The term “self-love” has been making its way into our conversations a lot more these days — but what does this buzz term actually mean? Essentially, self-love is all about prioritizing your own mental, physical, and emotional well-being for healthier relationships and a happier life. Any effort toward loving yourself can bring significant positive change ...read more →


front closure underwire bras

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There’s no rulebook when it comes to lingerie. However, there are certain items that every woman out there should own. You’ve got your push-up bra, your racerback, and your bustier… but something’s still missing! With that in mind, here are the many reasons that we adore front closure bras. (Spoiler: We think you will too!) 1.  ...read more →



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