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tender breasts

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Whether you noticed it during a hug or after a long run, breast tenderness is certainly something that’s tough to ignore. While it may be concerning at first, know this: tender breasts are actually an extremely common issue. In fact, according to the Society of Obstetricians and Gynaecologists of Canada, breast pain affects up to ...read more →



bra shopping tips

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No topics are off the table when girlfriends get together – relationships, work, periods, bras. Girlfriends come together for advice because everyone’s combined experience brings a wealth of knowledge. It’s essential that as many women as possible are educated about bras because so many of us are wearing the wrong bra size. Let’s dive into ...read more →



how to tighten bra straps

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When you arrive home at the end of the workday, is the first thing that you do tear off your bra? And if so, is it because the straps have been digging into your shoulders for hours? This issue can cause more than just a little discomfort — it can also lead to permanent indentations. ...read more →



where to buy one piece swimsuits

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So many swimsuit trends come and go, but one has proven it’s here to stay: the one-piece. That’s right, you can rejoice in the fact that one-piece bathing suits aren’t going anywhere. And why would they? They’re universally flattering, come in a range of cuts, prints, and colors, and offer a welcome alternative to skin-baring ...read more →



thick bra band

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Ah, back bulge — it’s one of the most commonly dreaded bra-related problems, so you’re certainly not alone if you’re battling this unsightly issue. So why does this happen? And are there any ways to resolve it? You may have heard that a wider bra band can help to prevent this problem. But is that ...read more →



bra cup gap

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It goes without saying that the cups on a bra are pretty crucial — after all, they’re the component that contains your actual breasts. When the cups fit flawlessly, your bra not only flatters your figure but makes your tops and dresses hang better. On the other hand, when your cups don’t fit quite right, ...read more →


scoop and swoop

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Have you heard about the ‘scoop and swoop’? If you’re a lingerie addict or fit expert, you definitely have. The ‘scoop and swoop’ is a popular term used by bra fitters and lingerie aficionados to describe the method of ‘scooping’ your breast tissue into the bra cups. While it might seem like an unnecessary step, ...read more →




underwire bra hurting my ribs

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It’s time to ‘fess up. Have you been thoughtlessly tossing your bras into the washing machine along with the rest of your garments? Well, then there’s a thing or two you should know about washing your bras if you want them to last. The washing machine can be pretty harsh on your delicates. But does ...read more →


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