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At the end of the day, your bra should be making your life easier — not adding more hassles and frustrations. So if you find yourself continually having to pull your straps back onto your shoulders, pay attention: your bra is trying to tell you something. There are many different reasons why you might be ...read more →



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Many women don’t realize how much their bra impacts their self-confidence. Instead, the bra gets little thought. It’s not something other people see, and it serves a simple purpose – so why bother? Right? Wrong. You see your bra and how you look in it, and that can kill or boost your self-confidence. While it’s true ...read more →


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It’s no secret that our breasts go through some gradual transformations as we age. But what’s responsible for those changes in shape and lift? It mostly comes down to some connective tissue called the Cooper’s Ligaments. The bottom line is this: These ligaments are largely responsible for keeping your boobs looking perky. So, how do ...read more →



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As if you don’t have enough pesky symptoms to deal with around the time of your period — this phase can also entail some changes in your breasts that are downright painful. Rest assured that there are some ways to alleviate these issues. Still, you may be left wondering: “Why do my boobs hurt before ...read more →




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A strapless bra is a staple in any woman’s wardrobe. This rings especially true during the warmer months when you’re itching to wear those shoulder-baring tops and dresses. The only problem? If you’re a full-busted woman, finding a strapless bra can be a bit of a challenge. More specifically: finding a strapless bra that offers ...read more →


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An ill-fitting swimsuit is a nuisance and a confidence killer. And, that’s the last thing you need when wearing a swimsuit. Alas, finding yourself in a swimsuit that doesn’t fit is all too common. The process of trying on swimsuits can be tiring and disappointing. Before you know it, you’ve bought a swimsuit you don’t ...read more →



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With Mother’s Day around the corner, some of us are probably overwhelmed by the options worth considering as the perfect gift for mom. If you have read our blog post How to Buy Lingerie as a Gift l A Simple Guide, then you know there is never a wrong time to gift a woman with ...read more →


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Need an excuse to buy yourself some stunning new lingerie? We’ve got you covered! There are plenty of reasons you deserve to indulge yourself and get something new for your wardrobe. Here are just 10 occasions that totally call for it! 1.  An exciting first date Whether or not you’re going to be showing anyone ...read more →


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As much as you love (and paid for) your bras, you do your best to take care of them. Right? You may think you’re caring for your bras, however, many women are damaging their bras without realizing it. Here are the six most common ways you’re damaging your bras. 1.  You’re drying bras in the ...read more →



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No woman is excited to put extra effort into laundering her delicates. Yet, we do it because it preserves the quality of those nice items. And swimsuits are no different. Just like lingerie and other delicates, swimsuits will look new longer if you take time to properly launder them. So, you’ll want to think twice ...read more →


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There are a lot of questions out there about bras. Do you have to hand-wash bras? Is the dryer bad for bras? Bras are delicate, little garments, so it’s no surprise that there are common questions around them. If you’ve got bra questions, you’re in the right place! We’re answering the top questions women have ...read more →



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Is it time for a new sports bra? Whether you’re a complete gym bunny or just a casual jogger, having the right bra for you is vital. If you’re a full-busted lady, this is even more important. So, where should you start? Here are some things that the ideal sports bra should definitely have. 1.  ...read more →


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