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Without a doubt, one of the top breast complaints among women is sagging. We all deal with it to some degree eventually. But still, why does it happen? And furthermore, is there anything we can do about it? If it seems like your bust is battling gravity more than ever these days, this guide may ...read more →



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Getting ready for your next bra fitting? It’s normal to wonder what a bra fitting might be like if you’ve never had one before. Here’s what to expect at your next bra fitting: Setting An Appointment Most lingerie stores don’t require appointments and take walk-ins for bra fittings. But, if you’re shopping for new bras ...read more →


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Do you think before you speak? Sometimes we avoid saying things that could appear ‘arrogant’ or ‘self-centered’ because we think those around us will judge us. Forget what they think! In truth, you should speak up and say positive things about yourself. There’s nothing better than that. Here are some phrases you have every right ...read more →


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Figuring out your breast type is pretty empowering. Why? Well, it helps you to better understand which bra styles will work best for your body! If you suspect you have shallow breasts, there are a few things you should know before shopping for some new unmentionables. In this guide, we’re sharing five styles that are ...read more →




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It’s normal to be nervous about getting a bra fitting – whether it’s your first fitting or your fourteenth. You’re letting a stranger into your personal space while feeling exposed. So, for many women, those underlying nerves never go away. And, that’s perfectly fine! But, don’t let the thought of a bra fitting stop you ...read more →


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One thing’s for sure: The balconette bra is one of the most in-demand bra styles, and with good reason. It’s a style that flatters a range of shapes and sizes, can showcase some cleavage without looking over-the-top, provide ample support despite less coverage, and works incredibly well with low-cut tops and dresses. Did we mention ...read more →



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So, your breasts are looking — well, a little less than perky lately. First off: don’t fret. Deflated boobs are extremely common, and nothing to be concerned or ashamed about. In fact, they can be a result of many different factors you have no control over, such as aging, breastfeeding, or rapid weight loss. The ...read more →


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Whether you’re working in the office or running errands around town – you want a bra that’s as comfortable as you are productive. After all, you don’t need your bra to slow you down! Looking for a gorgeous, yet comfortable bra that fits your style and personality? Here are some of our favorite Parfait bras ...read more →


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Nursing bras play a pivotal role in your breastfeeding experience. Not only do they make nursing your infant far more convenient, but they can also help you to feel more comfortable throughout. Of course, as with your traditional bras, you’ll need to wash them regularly. But how often? Read on to find out! General guidance ...read more →



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You likely know that breasts come in a multitude of different shapes. And hopefully, you also know which shape yours are, as this can help guide your bra shopping to choose styles that can meet your needs. Pendulous breasts are one of the many shape possibilities. Suspect you have them? Then there’s much you need ...read more →


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As you know, there is a multitude of different bra styles — each with their own unique constructions, shapes, and advantages. The balconette bra is one style that arguably has a place in any woman’s collection. Why? It’s a multitasking undergarment that’s universally flattering and somehow manages to be practical as well as sexy at ...read more →


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This is your life. Are you living it to the fullest? Kicking butt and taking names? You’d better be. Here are 14 things to do in your fabulous 40s:  1.  Do something that scares you. I don’t mean you have to jump into the nearest shark-infested water, but if you’re living in your comfort zone, ...read more →



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Here’s the thing about sports bras: They basically perform the same function as your other bras (lending support for your breasts). However, they are constructed entirely differently, as they’re designed to support your breasts during physical activity, which may include some serious bounce factor. This is why a quality sports bra that’s tailored to the ...read more →



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It can be tough finding a swimsuit you love. You want to find the one that accentuates your best features, hugs you just right and makes you feel confident. But the search isn’t over once you find it. Every woman needs more than one good swimsuit on hand. Think you can manage this summer with ...read more →


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