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If bra shopping was easy, we’d all be running to our nearest local lingerie stores to buy new bras. Unfortunately, bra shopping can be challenging. Bras are technical garments – there is a lot that you might not consider if you don’t wear a hard-to-find bra size or spend hours researching bra fitting online. Take ...read more →



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Underwire versus wireless bras — it’s one of the most hotly debated topics in the world of undergarments. Wireless bras get a bad rap for having zero support, and underwire bras get a bad rap for being uncomfortable. But we’re here to tell you once and for all: Neither of those things is true. There are pros ...read more →


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Love them or hate them – sports bras are an essential part of your lingerie wardrobe. So how do you know when it’s time to toss your sports bra? Read on for the full scoop. How long should a sports bra last? With proper care, a high-quality sports bra should last 6-12 months before it needs ...read more →



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Do you know how to properly care for your lingerie? Proper care is crucial if you want your lingerie to last and maintain its shape. You’ve probably heard that it’s never a good idea to wear the same bra two days in a row, so if you have 2-3 bras that you rotate throughout the ...read more →


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How well do you know your bra styles? We’re covering your favorites and more in our multi-part guide. Read on for part five of our simple guide with three more bra styles you need to know – bralettes, underwire babydolls, and wire-free bodysuits. 1.  Bralette What is a bralette? Bralettes are often characterized by their ...read more →



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Do you find yourself fixing your bra straps throughout the day? If you’re constantly pulling up your straps, you likely have narrow shoulders. There is absolutely nothing wrong with having narrow shoulders – you’ll just find that some bra styles work better for you than others. Take a balconette bra, for example. Balconette bras have ...read more →


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Once you’ve decided to do a boudoir photo shoot, there are lots of things to consider — from picking the photographer and the theme to your hair and makeup. But let’s be real: the best part about this process is choosing what you’re going to wear. Of course, you’re bound to go rifling through your collection to ...read more →



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When it comes to the most desirable aspects of breast appearance, perkiness tends to top the list. The reality is, your breasts do start to naturally droop as you age (blame gravity and elasticity loss). In addition to aging, other factors such as breastfeeding and pregnancy or weight fluctuations can also play a role in ...read more →


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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, autumn/winter is without a doubt the most luxurious season. While we love the romantic silhouettes and soft color palettes that a spring/summer collection provides, there is just something about the luxe ...read more →


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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, autumn/winter is without a doubt the most luxurious season. While we love the romantic silhouettes and soft color palettes that a spring/summer collection provides, there is just something about the luxe ...read more →



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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, autumn/winter is without a doubt the most luxurious season. While we love the romantic silhouettes and soft color palettes that a spring/summer collection provides, there is just something about the luxe ...read more →


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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, autumn/winter is without a doubt the most luxurious season. While we love the romantic silhouettes and soft color palettes that a spring/summer collection provides, there is just something about the luxe ...read more →


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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, autumn/winter is without a doubt the most luxurious season. While we love the romantic silhouettes and soft color palettes that a spring/summer collection provides, there is just something about the luxe ...read more →



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When was the last time you treated yourself? Is it about time that you bought yourself a beautiful new swimsuit? If you’re looking for a way to shake up your vacation style, you might just have found it. The truth is that many women out there find it particularly difficult to select swimwear that they feel flatters ...read more →


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Boudoir photo shoots are one of our favorite topics. Where else can you get super glam and wear your most decadent lingerie? You know, the kind that you’re reserving for a “special occasion” (though we’d argue that any day is a good day for fancy lingerie). So whether you’re contemplating a future boudoir photo shoot ...read more →



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You’ve probably heard the statistic that 80-90% of women are wearing the wrong bra size. On the flip side, this means that 10-20% of women are wearing the right bra size. While that might seem small in comparison, rest assured more and more women are visiting local lingerie boutiques for professional bra fittings and that ...read more →


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