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Can the right bra change your life? We believe it can. So many of us walk around every day without giving our bras much thought. You might forget you’re wearing a bra until the strap falls off your shoulder or the bra band starts to dig into your skin. And you just kind of accept the ...read more →



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From puberty to menopause and everywhere in between, your breasts will likely change a few times throughout your life. If you’re like most women, you’ll probably wear a bra every day for much of your life. While you might prefer to go braless, we can’t stress the importance of wearing a proper-fitting bra enough when ...read more →


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Nursing bras are one of the many investments mothers make during and after their pregnancies — and they’re well worth it. After all, nursing bras ensure that moms get adequate support during this stage and can comfortably and conveniently breastfeed their babies. Once an infant has moved beyond the breastfeeding stage, though, mothers often wonder what to ...read more →


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When choosing a bra, we have countless options at our fingertips. But one of the key decisions we have to make is: molded or non-molded? Of course, there are advantages to each. Selecting which is right for you will depend on your expectations for what the bra should do. Luckily, we’ve broken down not only ...read more →



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Let’s start with a simple question – how comfortable is your bra? Is it digging into your skin? Is it giving you the support you need? Do you feel restricted by it? These are questions that you may never have asked yourself before now. But perhaps you should. You likely spend the majority of the ...read more →


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Do you own a t-shirt bra? T-shirt bras are among the most popular bra styles in the lingerie industry. Women everywhere love the t-shirt bra for its smooth, seamless support. What else would you wear under fitted tops and dresses? T-shirt bras give you a clean line under clothing, so the focus is on you ...read more →



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Have you ever had a bra fitting? If not, you’re missing out. Bra fittings are essential for finding bras that fit. A bra fitting involves taking your measurements (typically overbust and underbust), determining your bra size, and hand-picking bras for you to try on in store – all under the expert care of a bra ...read more →


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Can’t make it to a local lingerie store or department store? Online swimsuit shopping might be the next best thing. While we always recommend visiting a local lingerie or swimwear boutique for a new swimsuit – especially if you’re shopping for a bra-sized swimsuit – sometimes it’s just not an option. Here’s how to shop ...read more →


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We all have our favorite pieces of lingerie, right? You might be a t-shirt bra kind of lady or love nothing more than wearing a demi cup bra. However, regardless of personal taste or style, there are some types of underwear that each woman out there honestly needs. With that in mind, let’s take a ...read more →



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Wondering where to shop for plus size bras? We’ve got you covered. In this guide, we’re sharing the styles our plus size customers love and where to shop for them! What is a plus size bra? Plus size bras are designed for curvaceous and voluptuous women. They may feature design features such as wider straps, ...read more →


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Just when you think you’ve figured out your bra size, it changes. If you’re struggling with finding a supportive DDD bra, we’re here to make it easier for you. In this guide, we’re sharing the bra sizes that come after DDD and answering some of your most common DDD questions. Without much further ado, let’s ...read more →


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There’s an occasion for every bra. Those seamless, smooth T-shirt bras are perfect for your casual, everyday outfits you wear to go shopping or grab a quick lunch with a friend. Your sports bras, of course, are a must for that 5K, dance class, or strength training sweat session at the gym. You reach for your plunge bras and push-up ...read more →



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The secret’s out: Local lingerie boutiques are among the best places to shop for lingerie. Why do we love local lingerie stores so much? Well, they have on-site bra fitters trained to help you find bras that fit beautifully and make you feel amazing. Plus, their selection of bras for all sizes (from AA to ...read more →


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Are you looking for a swimsuit top that is as supportive as your favorite bra? A bra-sized swimsuit top or one-piece swimsuit might be just what you need. Bra-sized swimwear is sized according to your bra band and cup size – it’s not like the S, M, and L swimsuits you see in most clothing ...read more →



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Do you wear a bra to bed? Some women feel comfortable wearing a bra to sleep, while others wouldn’t dream of sleeping with a bra on. It might seem like a terrible idea to keep your bra on but wearing a bra to bed does have its perks. Read on for the pros and cons ...read more →


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Ever wonder why your bra size changes from brand to brand or style to style? Here’s the reason: Your bra size is more of a guide than a set rule. It gives you an idea of what size you should start with in the fitting room, but it doesn’t mean that you’ll necessarily be taking ...read more →



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There’s something magical about shopping at the start of a new season. While you’re looking for new pieces to freshen up your outfits, why not refresh your lingerie drawer too? Chances are you haven’t given it much thought since the first of the year (who else starts the new year off right with new bras?), ...read more →


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