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Taking a little extra time to maintain your bras well can extend their wear and fit. You may be thinking “bra care” sounds tedious. After all, there are a lot of other things in life that require your maintenance as well. But, maintaining the quality of your bras will save money because you won’t have ...read more →



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Did you know that 80% of a bra’s support comes from the band? In fact, a bra’s straps only account for about 20% of the overall support. Yet, most women rely on the cups and straps for support (!!!) and are disappointed when their bras don’t fit. So, how do you end the cycle of ...read more →


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Your bras do a lot for you. Every day, they provide a proper base for your ensembles, making them look even more fabulous, while simultaneously offering much-needed support for your bustline all day to night. So it goes without saying that they deserve a little TLC when it comes to storing them. Proper storage of ...read more →



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It’s no secret that fit is the most important factor when it comes to finding the right bras. That’s especially true in regards to sports bras — and not just for comfort’s sake. Physical activity can put a lot of strain on your breasts, causing the tissue and ligaments that keep them perky to permanently ...read more →


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Whether you’re going away on vacation for a quick weekender to Boston or a week-long trip to Bali, at least a few pairs of bras and panties are essential. It’s remarkable, though, how much room small underthings can end up taking up in your luggage. And besides that, there’s another consideration to take into account: ...read more →



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Whether your last-minute trip is for a birthday, anniversary, career advancement, or otherwise, you don’t have to submit your wallet to jacked up airline and accommodation prices. With more affordable accommodations already booked up and flight prices creeping up as the flight date gets closer, it can be hard to book a budget-friendly last-minute getaway. ...read more →


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Ah, the bralette — no doubt that by now you’ve heard of this particularly trendy undergarment. Over the past few years, it seems these lacy little styles are popping up everywhere, and with good reason. The bralette boasts a number of benefits for wearers, and there’s no denying it also looks impossibly pretty under certain ...read more →


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Have you ever struggled with finding bras that fit and didn’t know where to turn? Welcome to our Best Lingerie Stores series, where we’re chatting with the best local lingerie stores and sharing their bra fitting expertise with you. These lingerie stores have helped hundreds of thousands of women find their favorite bras — and they want to ...read more →



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Bras may be a necessity some days, but wearing a bra shouldn’t be a hassle. Your bra should be working for you, not against you. When your bra works for you, you feel more comfortable and more confident. Here are seven signs you’re wearing the wrong bra size: 1.  There’s a gap between your breast ...read more →


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Losing something you love can be hard, at the best of times. Perhaps that’s why so many of us hang onto old bras long after we should. If your underwear has seen better days, something needs to change. Here are 10 warning signs you need to look out for. 1.  It has started to lose ...read more →



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Without a doubt, women are constantly seeking effective ways to maintain a perky pair. And these concerns become increasingly heightened with age. Unfortunately, there are countless rumors swirling around about what works and what doesn’t when it comes to preventing breasts from sagging. While of course there’s no way to avoid this completely (we can’t ...read more →



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A perfectly fitting bra. A good amount of cleavage. Breasts that look full even when tucked inside a bra. These characteristics aren’t just for lingerie models or women with bigger breasts. You can achieve that perfectly-filled bra look, too. And, you don’t need big boobs or breast augmentation to achieve it. It all comes down to ...read more →


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One of the most practical purchases you can make during your pregnancy (or right after childbirth) is a nursing bra — this undergarment is specifically designed to offer comfortable support while you’re breastfeeding, and best of all, you don’t even have to take it off during the process thanks to flaps in the cups that ...read more →



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Are you a weekend warrior, bravely fighting through the week, only to make it to the weekend exhausted and without plans? I find that the weekly routine in conjunction with necessities like post office runs, grocery shopping, responsibilities at your kid’s school, and other chores can really wear you down by the time Friday evening ...read more →


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