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shades of purple bras

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Holiday dates with your significant other are romantic. The weather is colder, so you’re more likely to snuggle up together. And, the season itself puts some extra magic in the air.  My husband and I have two festive dates each holiday season. One of the dates involves going to a holiday-themed play, musical or attraction. ...read more →



fall lingerie - 6 Lingerie Looks To Update Your Fall Wardrobe

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It’s right around this time of the year that we dig our scarves and stockings out from the backs of their drawers, and start shopping for the cosiest coat we can find. The onset of fall is the logical time to begin revamping your wardrobe for the colder months ahead, but don’t forget about your ...read more →


Parfait - Power of Perfect

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Self-confidence should not be underrated. Your self-confidence is what gives you the power to walk into any room with your head held high. It’s what gives you the courage to stand up for yourself and those around you. So, it’s important to do whatever it takes to make yourself feel confident. However, we often do ...read more →


how to buy lingerie online

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From Googling cinema times to snapchatting our best selfies, we love to use the internet for just about anything. But shopping for bras online? Even for our tech-loving generation, that can seem like a step too far. Not only are there all the usual online shopping concerns to worry about (will it look like the ...read more →



what is an unlined bra

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At some point, you’ve come across the unlined bra. “What,” you wondered,” does unlined bra mean?” And furthermore, “is this the right bra for me?” The truth is, the unlined bra is a category that includes many different styles. But at the core, it’s a bra for the woman who wants to feel like she’s ...read more →


what is a maternity bra

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The reality is, that along with the rest of your body, your breasts go through some significant changes during pregnancy and after childbirth. These fluctuations are a result of hormonal and weight shifts, and can include the size as well as level of sensitivity of your breasts. Meanwhile, they are also preparing for milk production. ...read more →



Parfait AW20 Catalog

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We all know the drill. Hectic lives leave little room for ‘you’ time. Still, no matter how busy you happen to be, fitting self care into your schedule isn’t a mere luxury. It’s a necessity. Taking the time to look after your own needs for once may sound selfish, but it’s actually one of the ...read more →


how to choose the right sports bra

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Repeat after us: All sports bras are not created equal. It makes sense if you think about it. You don’t wear the same bra for every outfit — instead, you opt for a demi-cup bra when you want to show off a little decolletage, a plunge bra when you’re sporting a low cut top and ...read more →


what your lingerie says about you

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You probably know that the clothes you wear can say a lot about your personality and perspective on the world. But did you know that what you wear underneath can make a statement as well? It’s true — the style, cut and color of bra and panties you choose may reveal a lot more than ...read more →



what bra to wear with backless dress

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Your calendar is certain to be looking fuller and fuller as December approaches. Yes, the festive season is nearly here, which means that your weekends and evenings will be filled with social events. From wine and cheese based soirees to the work get-together, you’re certain to have no end of holiday plans already. But wait ...read more →



best packing tips - 7 Holiday Packing Tips to Make Traveling Easier

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Holiday travel is likely in your near future. While the holidays are exciting, preparing for them can be a little overwhelming. You have things to pack, people to see and you’re hoping there’s no family drama. (Maybe that last one is just me.) Whether you’re spending two days or a week away, you want holiday ...read more →


where to buy sports bras

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In terms of workout gear, a well-fitting, quality sports bra is an essential. Whether you’re striking a pose in yoga class or doing plyometrics in a HIIT session, the fact of the matter is, making sure your bust is supported is key to your comfort during a workout. And because physical activity can put more ...read more →



panty style for body type

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We believe that you should wear whatever panty style makes you feel confident and comfortable. And with so many panty styles available, there’s an option for every preference. Selecting the panty style that is best for you depends on how much coverage you want. If you want to be strategic when selecting your underwear, you’ve ...read more →


not wearing a bra

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To wear a bra or to not wear a bra – that’s the question. For women with bigger boobs, going braless may seem horrifying. And for others with small boobs, like myself, we could potentially go sans bra without anyone realizing. Regardless of which side of the spectrum you’re on, it seems that society tells ...read more →



what is babydoll lingerie

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The venue is booked, the flowers have been arranged, and your dress is just perfect. So, what else do you need to remember? In the lead-up to your wedding day, it may feel as though you have a million things on your ‘to do’ list. Never fear — here are some special tips to make sure ...read more →


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