When you think of the phrase “perfect figure”, what comes to mind? Do you think of a specific body type or clothing size? Maybe your first thought is of someone you admire, a role model that you may or may not know personally. Or maybe you’re not sure how to define it or what it means to you because you’ve never thought about it before.

To us, a #PerfectFigure is about empowerment. It’s about embracing the you that you are today and learning how to appreciate your body and everything it does for you. It’s being kind to your body, working out because it makes you feel good, wearing clothes that flatter your body (and bras that fit well), and stopping the negative self-talk because it doesn’t do anything for your body or your mind. It’s about listening to what you need and realizing that you are perfect just as you are, even if you’re a work-in-progress.

Here’s what being a #PerfectFigure means to these six incredible women (and why you’re a #PerfectFigure too):

Amy Stretten

Amy is wearing the Parfait Marion Unlined Wire Bra P5392 & Parfait Marion Hipster P5395 in Black

Amy Marguerite Stretten is a bilingual (Spanish/English) independent multimedia journalist, blogger, model and podcast host based in Los Angeles, California. She is Native American from the Chickahominy Tribe of Virginia. She draws from her personal experience, navigating the world through a multicultural lens, to share stories that matter but may otherwise be misunderstood or overlooked.

On the phrase “plus size”:

“Some people think that plus size is a dirty word. I think it’s an empowering word and one that creates community. Lots of folks are able to use that as a hashtag on instagram, for example, and find their other curvy sisters. Once I was able to admit to myself that I’m curvy and never going to be the stick thin woman I always thought I wanted to be, that’s when I became confident in my own skin. I have thick thighs and strong arms and I just think that’s great!” 

What having a #perfectfigure means to Amy:

“A perfect figure to me has nothing to do with one’s body type. Being a perfect figure means loving yourself just as you are, seeing yourself as “perfect” despite what “flaws” one may have according to society. Being a perfect figure in this campaign means sharing your self love with the world, inspiring others to love themselves unconditionally too.” 

Tanesha Brown

Tanesha is wearing the Parfait Sandrine Plunge Longline Bra P5351 & Parfait Sandrine Hipster P5355 in Black

Diagnosed with vitiligo at the age of 5, Tanesha endured years of bullying (even being called a “Dalmatian”) before learning to love herself. Now fully embracing (and loving!) the skin she’s in, Tanesha is a mother of two twin boys, a motivational speaker and makeup artist. In conjunction with the American Cancer Society, Tanesha hosts in-hospital classes teaching cancer patients best makeup techniques while undergoing treatment.

On having vitiligo:

“It’s satisfying to me that I know when I step into a room I’m going to be the only one that looks like me.”

What having a #perfectfigure means to Tanesha:

“To me, having a “perfect figure” means just being comfortable, 100% comfortable. Doing whatever it is you like, whoever it is you are. If there are things you want to improve on, do it. But not to be anyone else’s type of perfect. You only need to be the type of perfect that YOU are happy with and want to be!”

Candice Kelly

Candace is wearing the Parfait Jeanie Strapless Bra 4815 & Parfait Jeanie High-Cut Brief 4803 in Black

Enthusiastic about style and beauty for as long as she can remember (7 years old to be exact!), modeling has allowed California native Candice Kelly to turn her passion into something more – a platform to inspire others to embrace their true beautiful self. In addition to making waves as a plus-size pioneer in the digital style world, Candice is also an advocate of a healthy lifestyle. One that involves eating healthy, working out regularly, staying hydrated and getting plenty of beauty sleep!

On being curvy:

“You have your regular iPhone and you have your iPhone plus. I’m an iPhone plus. I operate on the same IOS just like the regular one. I just come a little bit bigger.”

What having a #perfectfigure means to Candice:

“Having a perfect figure means being fully aware of and accepting of yourself. When you know who you are no one can say anything to discourage you from trying new things, going to the beach or just being you!”

Kelsey Rose

Kelsey is wearing the Parfait Sandrine Plunge Longline Bra P5351 & Parfait Sandrine Hipster P5355 in Black

“I’ve always been a creative type. So I started modeling at 17 years old and modeling became a great outlet for my creativity. In the future I’d like to create something that will make an impact on people!”

What having a #perfectfigure means to Kelsey:

“To be a perfect figure means to love yourself for who you are, embrace every little thing about yourself, and to be happy to be you. Just being a part of this campaign, I feel like I’m making a difference. It’s an honor to get the word out there and show people that no matter what you look like or how were born, you should always embrace it!” – Kelsey

Tatiana A. Lee

Tatiana is wearing the Parfait Estelle Balconet Bra P52312 & Parfait Estelle Hipster P5235 in Black

“Originally from Coatesville, PA, I was born with a birth defect called Spina Bifida. I loved fashion and beauty growing up but I didn’t see anyone with a disability in TV & magazines that I could look up to. So, I decided to become my own hero!”

On being curvy:

“I love being curvy. I inherited it from my mother and my grandmother, both very beautifully shaped women. Why not embrace your natural swag?”

What having a #perfectfigure means to Tatiana:

“As long as you fully accept and love the skin you’re in, you will ALWAYS be YOUR Perfect Figure.”

Gloria Mamurov

Gloria is wearing the Parfait Elissa Contour Underwire Strapless Bra P5011 & Parfait Elissa Bikini P5013 in Black

Moroccan-Swedish mama of four juggling commercial modeling, acting, and a health/beauty/fashion blog – all while leading a healthy vegan lifestyle. Stylist & Creative Director for Mgem Art & Production, a photography and videography studio serving the fashion, beauty and art industries. (My husband is the Photographer & CEO!) There’s always time for making everything happen as long as you love it. My greatest passion is to inspire people to lead a healthy lifestyle!

On having stretch marks:

“I call them proud marks. I grew humans and whatever that did to my body, I’m completely OK with.” 

What having a #perfectfigure means to Gloria:

“Having a “perfect figure” means eating what you want, being healthy, and being strong. No matter your size, body type or ability, everyone has their own perfect figure.”

Featured image lingerie:

Tanesha: Parfait Marion Contour Padded Bra P5391 | Parfait Marion Hipster P5395 in Tango Red

Kelsey: Parfait Charlotte Padded Bra 6901 | Parfait Charlotte High Waist Brief 6917 in Red/Black

Candace: Parfait Marion Unlined Wire Bra P5392 | Parfait Marion Hipster P5395 in Tango Red

Tatiana: Parfait Casey Plunge Molded Bra 2801 | Parfait Casey Boyshort 2805 in Black/Rose Print

Amy: Parfait Marion Unlined Wire Bra P5392 | Parfait Marion Hipster P5395 in Black

Gloria: Parfait Charlotte Padded Bra 6901 | Parfait Charlotte Bikini 6905 in Black

All About Gossamer & Grace Bra Fit Studio:

Parfait Team: What inspired you to start a business? 

Kelly: I had originally opened a private label mineral makeup and skin care salon in 2002. That business was called Kelly’s Elite Makeup Studio. My sister and I were bra shopping with my mom several times, and she would ultimately end up in tears feeling as though something was wrong with her since there was nothing that fit in any of the department stores. I told my sister that there had to be something better than what the stores had to offer and set off in search of that something better. I fell in love with the lingerie industry and have been on a journey of helping women find a great fit ever since. 

PT: What about the lingerie industry interested you?  

Kelly: I have worked in healthcare for 25 years and had started the makeup line because it was fun and women had fun with it. My business was a distraction from the seriousness of my day job. I had stumbled into lingerie in search of a solution for my mom. When I originally was trained in bra fitting, it was with custom fitted bras by Jeunique. These bras served a niche population.  I wanted to continue to find more brands that offered more selection as not everyone wanted the look that the Jeunique design provided. The lingerie industry is full of beauty and confidence and once I found it, there was no turning back.  I have loved being able to help women discover the fabulous brands that are out there and how great they feel when wearing the right size bra. The opportunity I am given every day to serve women by providing professional fittings and great bras allows me to share the beautiful world of lingerie with everyone that visits my boutique.

PT: Your store is located in Cortland, OH. How did you decide on the location?

Kelly: I have had a few different locations since opening. The challenges at the first 2 locations gave me a lot of learning experience on where I didn’t want to be. Each had their own challenges that I had not considered because I had taken them at face value without realizing some truths that existed. I am now located where I live which is also where many of my customers are at as well.  The lakeside community has many specialty shops which host events throughout the year. These events along with the tourism to the lake bring potential customers into town as well.

PT: Tell us about your store name. What inspired the name Kelly’s Intimates (now Gossamer & Grace Bra Fit Studio)? 

Kelly: As I mentioned earlier, the original name of my business was Kelly’s Elite Makeup Studio. When I decided to get into the lingerie industry, I wanted to keep the name similar so that I did not confuse my current customers. Adding the “Intimates” to the shortened original name implied what could be found inside.

PT: Congratulations on your seven-year anniversary! Do you have any big plans you can share with us?

Kelly: I am always thinking and planning.  I have a huge vision for where I want to go from here. The focus on my boutique has been on bras which limits what women would come to shop for.  I am building on what I have now to add more sleep and shapewear along with active wear, loungewear and resort wear. I plan to add accessories and totes along with other items that women can pick up for gifts.  Finding exclusive items in town is difficult and most residents drive elsewhere to shop.  I plan to make it available locally and expand the footprint of where I am.

PT: What do you enjoy most about your local community?

Kelly: I have lived in the community for 15 years. It is a small town with great values and residents that appreciate what the community offers.  The specialty shop owners support each other and come together to promote events and activities happening around town. From the mayor to the police and fireman to the schools and everyone in between, there is a sense of connection and positivity. When there is a cause to rally around, everyone gets involved. It is the connections and friendliness that I appreciate most.

Bra Fitting at Gossamer & Grace Bra Fit Studio:

PT: Why is it important for women to get a professional bra fitting?  

Kelly: As girls, we receive minimal education on breast health and bras so we grow up knowing only what the marketing gurus have shown us; which is minimal. It has been my experience that most women buy what they can find and have limited information on what they need. By working with a professional fitter, women gain access to education on bra structure and function which helps them understand what type of bra will work best for their body type. A fitting also exposes women to brands that they may have never known before which offer a higher quality fit and level of comfort. This helps women understand that bras do not have to be uncomfortable or painful.

PT: What do you wish all women knew about lingerie and bra fitting?

Kelly: I would love for women to know what I know. If I could show them a glimpse into the Curve expo where all the beautiful products are displayed, I could help them see that there is so much more beyond the big box stores.  With such limited access to these products, women believe that what is stocked in the department stores is all there is to choose from. I find that women “accept” what the store clerk sells them because that’s all there is to sell them, and that is the focus of the store clerk; to sell you something.  I see ladies everyday who are settling for a poor fit because they are unaware that something better is out there. My focus has always been to educate first so that women can make their best decision on what works for them and what fits the best. I always tell my customers that I would rather get them what they need than sell them what I have. That’s what I want ladies to know; they have choices.  That’s what I offer: quality, fit, selection and options.

PT: You’re committed to offering a diverse range of styles and sizes for your customers. What do you look for when selecting new styles?

Kelly: Quality, fit, and comfort are always my top indicators for a new style. When a bra looks pretty, but doesn’t provide comfortable support and proper lift, it doesn’t make my inventory. I have learned a lot about fabrics and design over the years and know what will work for my customers. When I visit shows to see new products, I am a hands-on attendee. I like to see the product on the model, but I also need to feel the fit of the band and check how the bra is sitting on her. I found myself apologizing for wanting to touch everything until one vendor told me that was how they could tell I was good at what I do. I know what to look for. I know where poor structure hurts my customers. I am very careful in the selections I curate so that quality, fit and comfort are never sacrificed. I also like to focus on brands that offer an extended size range so that quality, fit and comfort is available for all my customers. I do not want anyone to feel there is nothing pretty “for them” because of their size.

PT: What is the largest bra size you carry?

Kelly: 56N is the largest manufactured size we carry.  We also have seamstresses on hand who have creatively extended that size range for us when needed. Being able to take what is available and customize it for someone is an added service we are proud to offer.

PT: We love that you carry bras under $50. What are some of your favorite budget-friendly bras?

Kelly: We have been able to successfully offer budget-friendly, quality bras from a variety of brands. This is true too for all sizes that we carry.  Some of our favorite brands include of course, Parfait, along with QT Intimates, Paramour, Coobie, and Elila.

PT: What are your current best-selling bras?

Kelly: Rosa Faia was the second brand I brought in after Jeunique. This brand has been on the best sellers list from the beginning. Parfait, Curvy Couture and Fit Fully Yours offer a fabulous range of options for ladies sized 30A – 46H, with some styles available to K.

PT: How many bras does a woman actually need in her lingerie wardrobe?

Kelly: I was trained that women need at least 3 good everyday bras: one to wear, one to wash, and one as a spare. This is a great starting point. From there, we add in specialty bras such as multi-way or strapless, sports, fashion, sexy, or leisure. Once a woman finds what works for her, she has a new view of what is possible!

PT: What can you tell our readers about Gossamer & Grace Bra Fit Studio?

Kelly: The small, intimate nature of my boutique offers a personal experience that allows women to take their time in finding what is best for them. I have a personal interest in every customer and in helping them find the right solution. I enjoy sharing knowledge with my customers so they understand they differences between styles of bras and what may work for some may not work for them, and that’s ok. I find that many customers come in to my boutique feeling that there is “something wrong” with them since they cannot find anything at the stores. I let each customer know that the fitting process may take some time so that we are able to try on many styles to see which fit is best for her. This helps reassure women that we are all different; not wrong. Once we find the right bra, we are then able to see all options available in that fit. Most women that visit me for a fitting are not familiar with having options especially color options. When they see what all we make available to them, they become excited about the experience with a new-found confidence in their image.

PT: Do we need an appointment for a bra fitting?

Kelly: Appointments are definitely recommended. When I know a lady is coming in for a fitting, it allows me the opportunity to have a “pre-fit” conversation with her on what to expect, what to wear and how much time to allow. When clients “stop by” for a fitting while their husband is in the car, or their friend is next door shopping or it’s her lunch break, the fitting is rushed and she is not focused on the bras; she is focused on time. Trying on bras is not rocket science but there is a science and a skill to fitting. Most women that have come to me for a fitting have minimal awareness to the structure that goes into the design of a bra. They know what they want though and finding that perfect bra can take some time.  This is the value of an appointment – she gets my undivided attention, and I get an opportunity to provide education about the how’s and why’s of the fit. It’s a win-win for both of us. The added-bonus, is the human connection that is created. That connection is not easily found online or during a 10-minute rushed fitting. {Editor’s Note: You can book bra parties too!)

Shop at Gossamer & Grace Bra Fit Studio

Store Address: 2959 Fallehn Dr, Cortland, OH 44410

Phone Number: Toll Free- (877) 424-9655 | Local- (216) 464-1080

Website: Gossamer & Grace Bra Fit Studio

To find a lingerie specialty store near you, visit our store locator here.

Feature image provided by Kelly

2017 has been an incredible year for us – we released our first minimizer bra, expanded our sizing for Parfait (A to K cups!), traveled to trade shows around the world, answered more reader questions than ever before, and teamed up with some of the most incredible and inspiring women we’ve ever met on our newest campaign (you can find a sneak preview here.)

A lot of exciting things have happened since our last year end wrap-up in 2016, but we’re still the same brand with the same values. We believe that ‘body positivity’ and ‘self love’ aren’t buzzwords. We believe that all women should own lingerie that fits well and feels good – bras shouldn’t be uncomfortable or painful. And, we believe that anyone who wears a bra should get a bra fitting, or, if they don’t have a store near them that offers this service, to learn what a proper fitting bra looks like.

So, without much further ado, here are our favorite blog posts from 2017 (some of your favorites are in here too!): 

1.  How To Encourage Lingerie Brands To Make What You Want To Buy

2.  5 Reasons Why You Should Shop Local Lingerie Boutiques Instead Of Victoria’s Secret

3.  How To Buy Bras For Different Sized Breasts

4.  Why Do So Many Women Wear The Wrong Bra Size?

5.  Bra Care 101: How To Wash Bras

6.  The Girl’s Guide To Bra Styles

7.  Here’s Why Bras Cost What They Do

8.  The 7 Golden Rules Of Lingerie Shopping

9.  I Was Wearing The Wrong Bra Size and Didn’t Even Know It and Can A Bra Fitting Change Your Life? Here’s What I Learned

10.  The True Cost Of Buying Cheap Lingerie

11.  Why Don’t I Wear The Same Bra Size In Every Brand?

12.  8 Empowering Reasons To Wear Beautiful Lingerie

13.  10 Bra Fitting and Lingerie Store Secrets Professional Bra Fitters Want You To Know

14.  12 Tips To Make Swimsuit Shopping A Lot Easier

15.  The Best Places To Donate Your Old Bras

Parfait Charlotte Padded Bra 6901 | Parfait Charlotte Bikini 6905 in Bronze

We’re looking forward to telling more of the stories that speak to you, answering more of your lingerie and bra fitting questions, and, most significantly, showing you pictures that you can relate to – with models ranging from a size XS to a size 4XL – which you’ll see even more of in the new year.

We hope that our articles, content, and campaigns inspire you to embrace your body, be kind to yourself (even if you’re not quite sure how), wear beautiful lingerie simply because you deserve it, and share our articles with your family and friends. Here’s to an exciting, memorable, positive, and successful 2018!

Featured image lingerie:

Parfait Irene Unlined Wire Bra P5332 | Parfait Irene Bikini P5333 in Black

As 2017 comes to a close, we’re taking a moment to look back and reflect on the year. 2017 was a big year for MOD By Parfait – it marked the debut of the line, with lingerie and swimwear available at select retailers starting in Spring 2018, and the launch of the MOD By Parfait blog.

While we’ve enjoyed bringing you articles on bra fitting, lingerie, body positivity, self love, health, wellness, and style, we can’t wait to see what 2018 has in store.

Here are some of our favorite MOD By Parfait blog posts from 2017: 

1.  7 Signs You Are Wearing The Wrong Bra Size

Mod By Parfait Tattoo Padded Balconet Longline Bra A14315 | Mod By Parfait Tattoo Hipster A1435 in Clematis Blue/Champagne

You’ve probably heard that 80-90% of women are wearing the wrong bra size.

Here’s why this is often true: it’s normal for your bra size to change. In fact, your bra size can change if you lose weight, gain weight, become pregnant, have a baby, start breast feeding, stop breastfeeding, go through menopause, or if you have surgery (breast augmentation, breast reduction, mastectomy, reconstructive breast surgery), etc.

Most women wear multiple bra sizes throughout their lives as their boobs change as a result of any of the experiences above.

Unsure if you’re wearing the right bra size? We share what to look for.

2.  Bra Fitting Etiquette: The Dos and Dont’s You Should Know

You’ve booked the bra fitting appointment (or at least set aside some time in your busy schedule to visit a lingerie store). Now you’re wondering what to expect. As you’re preparing for your fitting, these questions start popping up: What is a bra fitting like? How long does a bra fitting take? Can I keep my clothes on?

If this sounds like you, you’re in the right place. We answer these questions (and more) in this helpful guide.

3.  How To Help A Friend Who Is Struggling With Self Love

We all have friends who are super confident – and ones who are super self-conscious. As much as we tell our friends how amazing and gorgeous and fabulous they are, sometimes they just don’t believe us because they don’t believe that they are the embodiment of all of those wonderful things themselves.

You might already know that your relationship with yourself is arguably the most important relationship of your life. And, as they say, self love is a lifelong journey. Here’s how to be there for a friend who is struggling with self love.

4.  Here’s Why You Should Never Put Your Bras In The Dryer

Are you guilty of throwing your bras in the dryer? We all know someone who still does (and maybe that person is you!) It’s no surprise that bras aren’t cheap – a quality bra can cost anywhere from $40-$60+ – and it’s important to have at least 3 bras in your lingerie wardrobe. So, if you’re looking for a way to keep your bras looking and feeling new for as long as possible, this article is for you.

5.  8 Ways To Show Your Body More Love

Our bodies do so much for us. When was the last time you worked out, enjoyed some “me time”, or at the very least, thanked your body for being there for you every single day without fail? If your answer is ‘today’ or ‘this week’, congrats! You likely have a healthy relationship with your body. If not, here are eight things you can do to show your body more love.

6.  Shopping For New Bras? Don’t Make This Common Mistake

Parfait Elissa Contour Strapless Bra P5011 in Black

When it comes to bras, one of the worst mistakes you can make is buying a bra that doesn’t fit. Aside from being uncomfortable and even sometimes painful, an ill-fitting bra will absolutely change the fit of every single outfit that you wear it with. So, if you want your clothes to fit better, your posture to improve, and your back and boobs to finally feel supported and comfortable, go for a bra in the right size for you.

Here’s how a bra fitting can help you do just that.

7.  Bra Fitting 101: Band Sizes, Cup Sizes, and Sister Sizing

Mod By Parfait Sweetheart Padded Bra A1391 | Mod By Parfait Sweetheart Hipster A1395 in Bright White/Almond Blossom

You’re not alone if you think bra sizing is confusing. Just when you’ve figured out your bra size, someone throws ‘sister sizing’ or ‘international size conversions’ into the mix.

Don’t worry, we’re here to help. We’re demystifying the wacky world of bra sizing and size conversions and answering some of your most commonly asked questions along the way, like: How do I calculate my band size? How should the cups fit? Which hook should I start my bra on? 

Know the answers to these questions? Great! If not, this article will definitely help you out.

8.  How To Feel Confident In A Swimsuit

Flair One Piece Swimsuit S8006 in Black

Everyone should be able to rock a swimsuit without judgement. After all, all bodies are bikini bodies. But many of us aren’t quite there yet. If you’re struggling with feeling confident at the beach or pool, try these six things for an immediate boost.

Thank you to everyone who has read, shared, commented, followed, and purchased from our brand! We hope you have an amazing 2018. Happy New Year!

All About Now That’s Lingerie:

Parfait Team: What inspired you to start a business? 

Celine Segal: I love helping people and I’ve always been interested in fashion. With my husband Jacob’s support, we decided to open a business that would unite all my passions and make a unique impact on the lingerie industry.

PT: What about the lingerie industry interested you?  

Celine: We started out with a boutique selling women’s clothing about 30 years ago.  When we introduced lingerie to the store, we noticed our customers’ demand for beautifully-fitting, quality bras increased. It fascinated me how many women were wearing bras that didn’t fit them properly. I would help them personally find their perfect fit, and started bringing specialty bra sizes into the store which were not available in department stores at that time. I became known as a bra fitting expert and it was incredibly gratifying to help women finally feel confident and comfortable in their bras, then come back to see me with their friends and family to get them fitted too.

Parfait Elissa Unlined Wire Bralette P5012

Available at Now That’s Lingerie

Colors: Pearl White | Sizes: 30-40D, DD, E, F, FF, G

PT: Tell us about your store name. What inspired the name Now That’s Lingerie? 

Celine: One of our longtime customers always said she loved coming to see me to get fitted for bras. After she brought in a few friends to have me help fit them, we heard one of them happily say “Now THAT’s lingerie!” That exclamation really resonated with us when we first decided to launch our website.

PT: Your business transitioned from a brick and mortar store in Montreal, Canada to an online store over seventeen years ago. What inspired the transition? 

Celine: We were doing very well helping customers with their various bra fitting problems, and we really wanted to offer our unique services and quality lingerie to an even wider audience. My husband and I decided to modernize and bring our specific knowledge of the lingerie industry online. We were one of the first e-commerce websites in Canada at that time.

PT: What do you enjoy most about owning a lingerie boutique? 

Celine: I would say the freedom and independence we have on our everyday decisions.  There is always something new happening in the lingerie industry and it is quite exciting, and we’re flexible and able to quickly adapt and jump on the latest trends and innovations to bring them to our customers first.

Parfait Ava Unlined Wire Bra P5372

Available at Now That’s Lingerie

Colors: Black Floral | Sizes: 30-44D, DD, E, F, FF, G, GG, H

Bra Fitting at Now That’s Lingerie:

PT: Why is it important for women to get a professional bra fitting?  

Celine: Bra fitting is like a science. Most women assume they know what bra size they are, without considering that not all sizes fit the same way. For example, two 36C bras can fit differently depending on factors like the brand, fabric, materials, style, and shape, to name a few. Women’s breast size, shape and elasticity can also change over time due to hormones, weight fluctuations, stress, pregnancy, and so their bras need to change to evolve with their new shape. It really takes a professional who understands that different women have different lingerie needs but the same goals – to feel comfortable and confident in their lingerie. And they need someone with expertise to help them navigate the thousands of different bras to find their own unique perfect fit.

PT: What do you wish all women knew about lingerie and bra fitting?

Celine: I wish women knew that it can be the norm to feel comfortable in their bras, regardless of their bra size! There is so much lingerie available these days, in quite an array of sizing. I can’t emphasize enough that finding the perfect fit is key.

PT: Women and men around the world trust your bra fitting advice. What can you tell our readers about how you became the in-house Bra Doctor®? 

Celine: Fun fact: it was a customer who first nicknamed me “The Bra Doctor®”! It’s been a pleasure helping people find their perfect bra size over the years, and so interesting to get so many emails and questions every day from customers in different countries. One thing’s for sure, no matter where they are, people want to feel comfortable and sexy in their lingerie. It’s very fulfilling for me to have someone contact me after they received their new bras and tell me how incredible they feel, how much better their clothing fits on top of their lingerie, and how I’ve helped them change their lives. It’s incredible what a big difference a great bra can make!

PT: You’re committed to offering a diverse range of styles and sizes for your customers. What do you look for when selecting new styles?

Celine: A comfortable fit, a cup that gives a fashionably round shape, a wider side band for a smoother fit, adjustable straps for extra customization, preferably with bra cups that offer a bit of stretch to accommodate regular breast fluctuations and bounce-back from wash and wear, and a wide range of available sizing, with an affordable price tag.

Parfait Matilda Padded Racerback Bra P53113

Available at Now That’s Lingerie

Colors: Black, Nude | Sizes: 32-38B, C, D, DD, E

PT: We love that you carry bras under $50. What are some of your favorite budget-friendly bras?

Celine: Some of my favorite bras are those that have an incredible fit. That currently includes Triumph’s 63561 minimizer bra, which compresses the breasts and for a smaller, smoother look under clothes, and is perfect for fuller busts.  Naturana’s 5586 molded soft cup bra is a hit with our customers, because it’s made with organic cotton and the perfect amount of stretch.  Another favorite that fits well is Elita’s 6100 crossover cotton mini-camisole, which is also wire-free and ideal for women with smaller breasts.

PT: What are your current best-selling bras?

Celine: Right now, our customers are loving the Matilda, Penelope, Lynn, Casey and Jeanie bras by Parfait. The Allure, Prodigy and Absolute collections from Montelle Intimates have also been quite popular recently.

PT: How many bras does a woman actually need in her lingerie wardrobe?

Celine: That’s like asking a woman how many shoes she really needs! The short answer is 5 bras: an everyday seamless bra to wear underneath anything, a demi bra for lower cut tops, a push-up bra to enhance cleavage, a supportive sports bra for exercise, and at least one sexy bra for special and romantic occasions.

Parfait Lynn T-Shirt Bra P13011

Available at Now That’s Lingerie

Colors: Black, Nude | Sizes: 30-36A, 30-38B, C, D, DD, E

Shop at Now That’s Lingerie

Website: Now That’s Lingerie

Phone Number: Toll Free US and Canada- 1-855-521-4244 | International- 1-514-521-4244

Email The Bra Doctor®: celine@nowthatslingerie.com.

Check out The Bra Doctor®‘s Blog for bra fitting resources, helpful advice, and answers to all of your lingerie questions!

To find a lingerie specialty store near you, visit our store locator here.

The holiday season is one of the busiest times of the year for malls, department stores, and local businesses. It’s also a time when we see more men than ever shopping at lingerie stores.

If you’ve visited a lingerie store recently, you’ve probably seen a guy waiting for his girlfriend outside the fitting room or browsing the bra and panty racks with a sales associate by his side. It’s not uncommon to see men in lingerie stores, especially during the holidays.

As someone who has been on both sides of the register (as a sales associate at a lingerie store and a customer), it’s not a big deal at all. So if you’re a guy reading this, believe me when I say that women don’t find you creepy or weird for shopping at a lingerie store solo.

While I can understand why a guy would be anxious about stepping into a lingerie store, here’s what women are really thinking:

1.  “He’s probably buying a gift.”

2.  “He might be shopping for himself.”

3.  “There’s a man shopping in here? I didn’t even notice.”

4.  “OH NO THERE’S A MAN IN THE STORE! ONLY WOMEN ARE ALLOWED TO SHOP HERE” <— There’s always one person.

It turns out shopping for lingerie isn’t as scary as it seems. Most of the women in the store (with the exception of the sales clerks) are focused on shopping for themselves. They’re more concerned about finding bras that fit, locating the matching panty for the bra they just found, and enjoying some well-deserved “me time.”

Unless you’re staring at them or asking them what size they are because your girlfriend is about the same size (just don’t) or holding the last bra in their size or the last panty in the store (you’ve been warned), they probably won’t even notice you’re there.

Related: The Guy’s Guide To Buying Lingerie For Your Girlfriend

While it can be nerve-wrecking to shop solo, here are a few tips to make the experience easier for you:

1.  First, check if your significant other is open to receiving lingerie as a gift. Some women prefer to shop for themselves.

2.  Write down your S.O.’s bra and panty sizes before you go (if you’re shopping for a gift). Since sizing can vary wildly from brand to brand, it’s best to check three of their bras and three of their panties at home and write down the sizes for each.

Remember: Not all cup sizes fit the same. A 32D fits different from a 34D and a 36D, for example. Also be sure to note their favorite styles and brands if you notice a reoccurring theme (like a love of lace, perhaps).

3.  Be confident (or fake it if you’re uncomfortable or nervous). There’s no reason why you don’t belong there too.

4.  Don’t be afraid to ask the sales associates for help. That’s what they’re there for. They can also save you a lot of time.

5.  Avoid being chatty. Lingerie stores are intimate places – it’s always best to respect the privacy of the men and women around you and only strike up a conversation if they seem open to it.

6.  If you’re shopping for yourself and need a bra fitting or bra recommendations, don’t be afraid to ask. The bra fitters at lingerie stores are trained to fit everyone.

7.  Note the return policy (just in case).

8.  Always ask for a gift receipt. Some stores also offer gift wrapping if you need it.

9.  Bring this helpful guide with you if you’re shopping for a gift for your girlfriend. And this guide if you’re shopping for yourself.

10.  If you see things you think she’d like, but you’re still unsure of her size or style preferences, buy her a giftcard and plan a return visit to the store together.

That’s it!

Have a question for us about lingerie shopping or buying lingerie as a gift? Let us know in the comments below.

As a bra fitter, I help women find bras that fit, feel comfortable, and help them feel confident and supported. If you’ve never had a bra fitting or you’ve never heard of it before, a bra fitting is when a bra fit specialist (yes, it’s a real job) takes your measurements, listens to your needs and concerns, and selects the best bras for your bra size, breast shape, and style preference.

For many women, it’s the only time they have to themselves all day, so bra fitters take this time very seriously. Depending on the store, you might be offered champagne, a cozy fitting room befitting a boudoir to try bras on, and a personal shopper to handpick the bras for you. No matter where you go, bra fittings are all about being pampered.

Though an average bra fitting takes anywhere from 30 minutes to an hour, I’ve had customers who have spent hours happily shopping and indulging themselves in a little much-deserved retail therapy.

A common thread

Over the years, I’ve helped women shop for lingerie for their honeymoon, buy bras for the first time in years, and buy bras for the first time in their life. I’ve helped men shop for their girlfriends, spouses, and significant others, and I’ve processed more returns for used lingerie than anyone should ever have to.

Though the hugs, tears, and fears, almost all of the women I’ve helped have had one thing in common: once we were in the fitting room, they almost immediately pointed out something negative about their bodies. And every single time it broke my heart.

“I gained so much weight while I was pregnant. I’m so sorry.” – one new mother told me.

“You won’t laugh if I take my shirt off, right?” – one woman asked, with equal parts humor and seriousness.

“My boobs looked so different before three kids,” another woman confessed. “I hate how they look now.”

“My husband sent me here for new bras. He complains about how saggy my boobs are,” a woman said, looking defeated.

“I have stretch marks all over my body, I’m sorry you have to see them,” another woman sighed, dejectedly.

Enough is enough

As women, we’re often the first person to apologize for our weight, our stretch marks, our beautiful make-up free faces. We bring it up even when it isn’t part of the conversation. It’s like we’re afraid the other person is going to say something about it, so we have to beat them to it.

But when you think about it, why wouldn’t we?

Society constantly tells us that there’s something wrong with our bodies – we’re not curvy enough, thin enough, tan enough, tall enough, small enough. Our skin isn’t smooth enough, clear enough, or young enough. We’re never enough. And it’s exhausting. Even the most confident women struggle with filtering out negative self-talk sometimes.

A judgment-free zone

When you walk into a lingerie boutique, you’re walking into a judgement-free zone. Bra fitters will never ever judge your body. We are there to help you find new bras, celebrate your promotion with a little shopping, and help you feel good about yourself. Regardless of your age, the color of your skin, your gender identity, or your sexual orientation, we have absolutely no tolerance for body shaming or negativity – and neither should you. You deserve better! We know the road to self-love is a hard one, but we’ll help you get there – one bra, babydoll, or genuine compliment at a time.

So the next time you’re in a fitting room, get comfortable, enjoy the glass of champagne, and indulge yourself in some well-deserved “me-time” – no negative self-talk allowed.

Do you know someone who is feeling anxious about visiting a lingerie store? Please feel free to share this with them!

Whether you are saving for your next big trip or trying to pay off student loans faster, being on a budget can really put a damper on your social life. When everyone in your life is inviting you to eat out, see a concert, or go to a bar, it can be frustrating to constantly have to decline invitations when you don’t have any extra money to spend. And dating on a budget can be even more of a bummer. However, great dates (or going out with friends, or your spouse) don’t have to cost much — or anything — to spark romance and inspire conversation.

When you’re on a budget, but looking to go on a date (or out with friends), look to these fifteen activities for ideas.

1.  Head to a park

One awesome — and free — constant in life is that parks can be found even in the smallest of towns and largest of cities. Simply strolling through a park hand in hand can be a wonderful way to get to know someone.

2.  Go for a run

If you and your love interest are active, maybe planning a pre- or post-work run is a good option. During a date run, you’ll release some endorphins while staying fit.

3.  Try a bike ride

Biking is a fun and low-impact way to stay fit. Couple this with a date, and you have the makings of a fun Saturday afternoon exploring your hometown.

4.  Check the schedule at your local library

Libraries are a hotspot for interesting, free activities. They often host local speakers, book clubs, exhibits, and cooking classes on a variety of different subjects. For a free date, check out the schedule for the library near you and you might just be surprised with the options you find.

5.  Parades and festivals

Each season holds a plethora of holidays and harvests that are bound to have parades, events, and festivals tied to them. By reading your local newspaper, you can learn about these free, fun events and suggest one for your next date.

6.  Free concerts

The summer is a great time to check out free local talent playing at beaches, bars, festivals, or parks. If you and your date love music, seeing a free concert is an excellent way to save some money while potentially finding your new favorite performer.

7.  Stroll through a botanical garden

Walking hand in hand through a rock garden or among blooming roses certainly makes for a romantic date. Many botanical gardens across the country have free entry or low cost tickets.

8.  Sightseeing

For your next date, play tourist in your town by visiting all the sights that you might show an out-of-towner.

9.  Cook at home

Cooking together is a fun, hands-on way to get to know your date, and it only costs the price of ingredients. Open up your favorite cookbook, turn on some music, and get ready for a great night in.

10.  Coffee date

With a full-time job and a side hustle, you and your love interest might not have a whole lot of time or money for a date. In that case, how about opting for a coffee date at a unique café. Coffee or tea are often under $2, making for an affordable way to catch up.

11.  Go for a picnic

You know that park I mentioned as point number one? Combine a visit to a park (or bike ride) with a picnic lunch or dinner with a bottle of wine, cheese, and fruit, and you’ve got yourself a budget-friendly romantic outing.

12.  Movie night

Skip the theater in favor of a movie night in. Snuggle into the couch and pop in your favorite DVD or queue up Netflix and I’d say that is a great way to spend a cozy fall or winter evening.

13.  Enjoy a free band at a bar

For the affordable price of a beer, you and your date could enjoy live music played by a local band in your favorite neighborhood bar. Many smaller bars often don’t charge a cover, especially if you arrive before a certain hour, so this cheap date option won’t be lacking on fun.

14.  Go for a swim

Another active outdoor date that is perfect in warmer weather is spending a day at the beach. Relaxing on the sand, playing sports, and swimming compose one of my favorite summertime dates.

15.  Play a board game

Though it might sound a bit old school, board games are actually a fun way to get to know someone. You can learn about strengths and weaknesses as well as strategy while laughing together as you figure out the rules.

Women are savers. According to experts with Fidelity Investments, women save about 8% of their income compared to men, who save about 7%, on average. But, while we save more on a percentage basis, the gender pay gap means, in some cases, we are saving less than our male counterparts.

Here’s how to make the most of the money you’re saving – and investing.

1.  Save (or invest) for specific things

My husband invests more of his paycheck in long-term goals. I’m good with that, because I like to see my money working for us quicker. So, my investments and savings choices are geared more toward our next vacation or buying a new house (don’t worry, I’m also saving for retirement, but I save for that in slower-growing funds).

My favorite savings-specific plan is the $1/week plan: I number each week of the year (1-52), and for each week, I put that much money in a savings account. So, for the first week of the year, I put in $1 and for the 52^nd week of the year, I put in $52 – at the end of every year, I’ve saved about $3,000. That savings account is used for vacations, home improvement project, and fun money.

2.  Start investing even if you’re not in a long-term relationship

Many women wait to invest until they are ‘settled’ – married, with kids, and a mortgage. The thing is, by waiting until marriage, kids, and mortgage you may waste 5 or even 10 years of investment potential. That is thousands of dollars that aren’t working for your future.

Another problem: kids and mortgages are expensive, and if you’re not already saving and investing, it will be harder to find the money to start once you’re already paying for piano lessons and that pool in the backyard.

3.  Take advantage of the investment plan at your work

Look at the kind of matching program offered by your workplace. Some will match dollar for dollar, some with match up to a certain percentage. Understand what they will match, and go for the max amount – that is free money in your retirement pocket.

Also, if your workplace offers investment seminars or one-on-one appointments, take advantage of those so that you understand all of your investment options.

4.  Take the lessons you teach to your children (or nieces and nephews) about saving to heart

No child wants to put all their money in a piggy bank, but if you start a child saving even a quarter of an allowance, and allowing them to keep – and spend – the other 75%, they can see how quickly a couple of quarters becomes a significant amount of cash – and so can you.

Another thing to remember: we aren’t just investing for ourselves, but for our children. Our kids look at how we interact with money, and that helps to solidify how they look at money and investing. So, let’s make investing not only work for us, but create a better relationship between our kids and their money.

{Editor’s Note: This blog post references an opinion and is for information purposes only.  It is not intended to be savings or investment advice.  Seek a duly licensed professional for savings or investment advice.}

Featured image via Stocksnap

Chances are you’re wearing the wrong bra size right now. Yes, you. How do I know? Studies show that 80% of women are wearing the wrong bra size. While that exact number is debatable, most women have at least one bra in their wardrobe that is uncomfortable, worn out, ill-fitting, or unsupportive. Sound familiar? Maybe you received the bra as a gift and can’t bear to part with it. Maybe you haven’t had a chance to clean out your closet yet. Or maybe you’re just not sure what to do with your old bras (we have a few ideas).

As a bra fitter, it’s my mission to help you find bras that fit well and feel good. Since I need a little help from my friends to make this possible, I’m personally referring you to a lingerie store to get a professional bra fitting. The wonderful bra fitters at these stores can help you finally find bras that fit in addition to saving you time and money. Plus, by shopping at one of these stores, you’re supporting (pun intended) a small business in the process and directly benefiting your local community.

Don’t have a lingerie store near you? Here’s how to check the fit at home in four easy steps.

Before you buy another bra, ask yourself these questions first:

1.  Have I had a bra fitting in the last 6 months?

Parfait Ellie Unlined Wire Bra P5082 in Pewter/Nude | Parfait Ellie Hipster P5085 in Pewter/Nude

If you answered no, or if you’ve never had a bra fitting, it’s time.

Other signs: you’ve recently lost or gained weight, you’ve become pregnant or had a baby, your bras are uncomfortable and don’t fit properly, your breast tissue doesn’t feel supported when you’re wearing a bra, you’re experiencing back pain, or you’re just not happy with any of your bras.

2.  Do I know my bra size?

Parfait Elissa Strapless Contour Underwire Bra P5011 in Nude | Parfait Elissa Bikini P5013 in Nude

If your answer is no and you’re filling up your shopping cart with multiple sizes in the hopes that one or two bras will fit, you need a bra fitting. A bra fitter can take the guesswork out of bra shopping and show you exactly what you need.

Related: 10 Telltale Signs You Are Wearing The Wrong Bra Size

3.  Do I know which styles work best for me?

Parfait Elissa Strapless Contour Underwire Bra P5011 in Black | Parfait Elissa Bikini P5013 in Black | Parfait Darlene Unlined Wire Bra P5172 in Summer Blue

If you answered no, it’s time for a bra fitting. Believe it or not, every woman has a few bra styles that work better for her than others. Bra fitters can match the right bra with your breast shape and size and body type.

4.  Do I know how to properly care for my lingerie?

Parfait Matilda Contour Plunge Padded Bra P5311 in Bisque | Parfait Charlotte Bikini 6905 in Bronze | Parfait Sandrine Plunge Longline Bra P5351 in Cameo Rose

If you answered no, you’re probably in need of new bras. Consider this: Are you too hard on your bras? Do you wear the same bra every day? Do you wash them in hot water or throw them in the dryer? Maybe the reason why you’re replacing your bras so often is because of how you’re washing and storing them. Your bras will last a lot longer than 1-3 months if you’re rotating them (never wear the same bra too days in a row), washing them with care, and storing them properly in a closet or in drawers.

Related: 10 Bra Fitting and Lingerie Store Secrets Professional Bra Fitters Want You To Know

Remember:

These are just a few things to consider before buying new bras. You don’t have to spend hundreds of dollars on bras in order for them to last. As long as you buy the right size, start with a few (minimum 3-4 bras), and take good care of them, they should last you approx. 6-12 months.

Featured image lingerie:

Parfait Charlotte Padded Bra 6901 in Dusty Rose, Wild Pink, Icy Blue, Purple Wine, Red/Black

What’s your favorite local lingerie store?