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So, you’ve decided to treat yourself to some luxe lingerie. First off: We applaud your decision. It’s amazing what some exciting underthings can do for one’s self-esteem — not to mention how much better they can make the clothes you wear on top look. Ultimately, we like to think of buying lingerie as an act ...read more →



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If one thing’s for sure in the world of lingerie trends, it’s this: the bralette is making a big splash, and it doesn’t seem to be going anywhere. There’s no doubt you’ve spotted these lightweight little undergarments everywhere from your local lingerie boutique to fashion magazines and your Instagram feed. Meanwhile, more and more brands ...read more →


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Not all bra fittings are made equal! Sometimes, when you head to a lingerie store, you may find that the process is just plain bad. You’re not imagining it. If you notice any of the following telltale signs, your last bra fitting was just plain poor. Sorry! 1.  The booking system is impossible to understand ...read more →


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When your the underwire is digging into your ribcage, the straps are falling down, or the cups no longer cover you, you know it’s time to replace a bra. But how do you know when you need new underwear? The fact is, all underwear expires at some point, no matter how well you care for ...read more →



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While the dress may be your top priority when it comes to wedding shopping, don’t underestimate the power of bridal lingerie. Having the right foundation pieces can ensure you remain comfortable and confident on the big day — not to mention make your dress look as flattering as possible. Many brides even opt to get ...read more →


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Real talk: While we may often admire lacy underthings and even go so far as to purchase them, sometimes it can be tough to muster up the courage required to wear them. Whether it’s insecurities about your body or uncertainty about your size or style preferences, there are plenty of reasons why we can get ...read more →



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We all have off days. Sometimes you wake up, and you’re just not feeling yourself. Whether it’s an ugly pimple or lack of sleep – little things can cause our confidence to fluctuate. But, what if there was something you could do to boost your confidence on those days? There is! In fact, there are ...read more →


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Never been for a bra fitting before? You’re not alone. Thousands of women avoid getting professionally fitted and instead simply guess what size they are through trial and error. Doing so is a huge mistake and could mean that you’re not supported in the way that you really need to be. If you’ve decided to ...read more →


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Not sure what to do this week? If you haven’t got any big plans, might we suggest a last-minute trip to the stores? Here are eight reasons that you really, truly need a bra shopping trip ASAP. 1.  You’ve run out of all your good bras You’re looking frantically through your lingerie drawer, trying to ...read more →



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Whether you’re giving yourself pep talk to get through a workout, a scolding to put you off that extra cookie, or just trying to figure out what to wear in the morning, sometimes your inner voice can be a little unkind. “If you haven’t got anything nice to say, don’t say anything at all” is ...read more →



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Whatever your age, having stuff to strive for gives you purpose and joy. We all want something to make us smile in the morning, whether that’s a double shot of espresso or the newest book on the bestseller list, and responsibilities are measured out in between this bursts of freedom. Here are thirteen things to ...read more →




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All hail the bralette: It’s lightweight, undeniably comfy, and still manages to be fashion-forward, too. There are tons of reasons why we love our bralettes, but then again, there are plenty of reasons why we reach for traditional bras, too. Bralettes are a phenomenal option during the hotter months, post-surgery, during pregnancy, or for certain ...read more →


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