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bra fitting near me

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It’s normal to be nervous about getting a bra fitting – whether it’s your first fitting or your fourteenth. You’re letting a stranger into your personal space while feeling exposed. So, for many women, those underlying nerves never go away. And, that’s perfectly fine! But, don’t let the thought of a bra fitting stop you ...read more →


Reading - Worth The Wait: 10 Books Being Made Into Movies in 2018

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Usually people fall into one of two camps: read the book first, or watch the movie first (or only). I’m one of those book snobs who likes to read the book before seeing the movie. I like to form my own images of the people, places, and things, before I see it brought to life ...read more →


how should balconette bra fit - How Should A Balconette Bra Fit?

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One thing’s for sure: The balconette bra is one of the most in-demand bra styles, and with good reason. It’s a style that flatters a range of shapes and sizes, can showcase some cleavage without looking over-the-top, provide ample support despite less coverage, and works incredibly well with low-cut tops and dresses. Did we mention ...read more →



bell shaped breast

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So, your breasts are looking — well, a little less than perky lately. First off: don’t fret. Deflated boobs are extremely common, and nothing to be concerned or ashamed about. In fact, they can be a result of many different factors you have no control over, such as aging, breastfeeding, or rapid weight loss. The ...read more →


most comfortable non wired bra - The 12 Most Comfortable Bras To Wear All Day

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Whether you’re working in the office or running errands around town – you want a bra that’s as comfortable as you are productive. After all, you don’t need your bra to slow you down! Looking for a gorgeous, yet comfortable bra that fits your style and personality? Here are some of our favorite Parfait bras ...read more →


what size nursing bra

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Nursing bras play a pivotal role in your breastfeeding experience. Not only do they make nursing your infant far more convenient, but they can also help you to feel more comfortable throughout. Of course, as with your traditional bras, you’ll need to wash them regularly. But how often? Read on to find out! General guidance ...read more →



pendulous breasts

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You likely know that breasts come in a multitude of different shapes. And hopefully, you also know which shape yours are, as this can help guide your bra shopping to choose styles that can meet your needs. Pendulous breasts are one of the many shape possibilities. Suspect you have them? Then there’s much you need ...read more →


what is a balconette bra

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As you know, there is a multitude of different bra styles — each with their own unique constructions, shapes, and advantages. The balconette bra is one style that arguably has a place in any woman’s collection. Why? It’s a multitasking undergarment that’s universally flattering and somehow manages to be practical as well as sexy at ...read more →


things to do in your 40s

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This is your life. Are you living it to the fullest? Kicking butt and taking names? You’d better be. Here are 14 things to do in your fabulous 40s:  1.  Do something that scares you. I don’t mean you have to jump into the nearest shark-infested water, but if you’re living in your comfort zone, ...read more →



how should a sports bra fit

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Here’s the thing about sports bras: They basically perform the same function as your other bras (lending support for your breasts). However, they are constructed entirely differently, as they’re designed to support your breasts during physical activity, which may include some serious bounce factor. This is why a quality sports bra that’s tailored to the ...read more →



where to buy one piece swimsuits

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It can be tough finding a swimsuit you love. You want to find the one that accentuates your best features, hugs you just right and makes you feel confident. But the search isn’t over once you find it. Every woman needs more than one good swimsuit on hand. Think you can manage this summer with ...read more →


body confidence

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There are so many buzzwords these days for talking about our bodies, it can be hard to keep track. “Fitspo,” “self-love,” “body positive;” it can all become a bit much. But the important focus here is that the way you talk (and think) about your body matters, as you ultimately shape the way you think ...read more →



bra styles

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In terms of frequently asked bra questions, one of the most common ones surrounds multi-part cup bras. Specifically, you may have seen the term “three-part cup” and scratched your head over what it means. The truth is, these bras can play a powerful role in any woman’s bra collection — especially if you’re full busted. ...read more →



self love

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We wake up, we rush out the door, we power through lunch, we conquer our day, we collapse into bed…and we leave very little time to focus on our health, physical and mental, and to check in with ourselves and see how we’re doing. It’s time to make a little space in your day for ...read more →


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