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So many swimsuit trends come and go, but one has proven it’s here to stay: the one-piece. That’s right, you can rejoice in the fact that one-piece bathing suits aren’t going anywhere. And why would they? They’re universally flattering, come in a range of cuts, prints, and colors, and offer a welcome alternative to skin-baring ...read more →



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Ah, back bulge — it’s one of the most commonly dreaded bra-related problems, so you’re certainly not alone if you’re battling this unsightly issue. So why does this happen? And are there any ways to resolve it? You may have heard that a wider bra band can help to prevent this problem. But is that ...read more →



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It goes without saying that the cups on a bra are pretty crucial — after all, they’re the component that contains your actual breasts. When the cups fit flawlessly, your bra not only flatters your figure but makes your tops and dresses hang better. On the other hand, when your cups don’t fit quite right, ...read more →


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Have you heard about the ‘scoop and swoop’? If you’re a lingerie addict or fit expert, you definitely have. The ‘scoop and swoop’ is a popular term used by bra fitters and lingerie aficionados to describe the method of ‘scooping’ your breast tissue into the bra cups. While it might seem like an unnecessary step, ...read more →




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It’s time to ‘fess up. Have you been thoughtlessly tossing your bras into the washing machine along with the rest of your garments? Well, then there’s a thing or two you should know about washing your bras if you want them to last. The washing machine can be pretty harsh on your delicates. But does ...read more →


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At the end of the day, your bra should be making your life easier — not adding more hassles and frustrations. So if you find yourself continually having to pull your straps back onto your shoulders, pay attention: your bra is trying to tell you something. There are many different reasons why you might be ...read more →



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Many women don’t realize how much their bra impacts their self-confidence. Instead, the bra gets little thought. It’s not something other people see, and it serves a simple purpose – so why bother? Right? Wrong. You see your bra and how you look in it, and that can kill or boost your self-confidence. While it’s true ...read more →


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It’s no secret that our breasts go through some gradual transformations as we age. But what’s responsible for those changes in shape and lift? It mostly comes down to some connective tissue called the Cooper’s Ligaments. The bottom line is this: These ligaments are largely responsible for keeping your boobs looking perky. So, how do ...read more →



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As if you don’t have enough pesky symptoms to deal with around the time of your period — this phase can also entail some changes in your breasts that are downright painful. Rest assured that there are some ways to alleviate these issues. Still, you may be left wondering: “Why do my boobs hurt before ...read more →


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