The wonderful world of bras can sometimes be a rather mysterious place. There are just so many different names and styles, that you may not know where to start. Well, we’re here to help you along the way and demystify some of the lingerie secrets for you. So, here’s everything you need to know about a contour bra (and why you need one!).

What is a contour bra?

You may have heard of a contour bra before now, but do you know what makes them so very special? Well, these full-cup bras have a layer of foam within the lining which is molded to a specific shape. While the contour cups are breathable, they also have a defined shape, which many women just adore. That means that you can get the look that you want no matter what you happen to be wearing.

As though that weren’t enough, this type of bra comes in a wealth of different styles and trends, which means that there’s a contour bra for pretty much everyone out there. From the Modern T-Shirt Padded Bra to the Butterfly Plunge Padded Bra, there’s certain to be a look that complements your personal sense of style as well as suiting your size and shape. For that reason, it’s well worth looking around until you find the ideal contour bra for your wardrobe. After all, this is really a big decision.

Why do you need one?

So, now that you’re well versed in what a contour bra actually is, you may want to consider adding one to your lingerie drawer. If you don’t own one of these utterly useful bras already, there’s a whole range of reasons that you may want to invest in one sooner rather than later.

If you’re not sure whether this is the bra style for you, you’ve come to the right place. We have the answers. With that in mind, here are some of the reasons that you should go ahead and get yourself a really good quality contour bra.

Contour bras flatter your natural shape

It’s important to understand that this is by no means about hiding the shape of your breasts or covering them up. Quite the contrary. Instead, it’s about flattering and enhancing your natural shape. Thinks of it as a celebration of your form. A decent contour bra, such as the Sweetheart Padded Bra, will give you a smooth and sleek shape, while also looking seriously feminine and beautiful. What could be better than that?

They add definition

Adding some definition to your shape could be just what you need. If you’re looking for a way to boost your silhouette and look fabulous at the same time, you may just have found it. One of the greatest things about the contour bra is that it offers you that extra level of definition that you may be after. Be sure to try on a few bras before you figure out which one is just right for your particular body shape. It should fit like a glove!

You can get a sculpted silhouette

Every silhouette out there is stunning, but should you want a sculpted look overall, you may well find that a contour bra is the way to go. The smooth lines of this type of lingerie mean that everything will look perfectly in proportion and your underwear won’t show through your clothing! The foam helps to accentuate your breasts in all the right ways to give you a little bit of oomph.

Contour bras are super comfortable

Needless to say, comfort should always be your number one priority when it comes to choosing clothes. You spend all day long in your clothes and lingerie, and so you need to make sure that you feel your best. The wonderful thing about a contour bra is that it feels extra cozy and snug from the moment you put it on until you take it back off again.

They are ultra supportive

Should you have larger breasts, you need to make sure that you get the support that you need on a day-to-day basis. Contour bras can offer you just that and so much more. These lingerie pieces are not only unapologetically sexy, but they can also give you the lift that you’ve craved. Be sure to get a bra with a thick band and straps to complete this effect.

Contour bras suit almost any outfit

Whether you’re wearing a slinky body-con dress or just a sleek sweater, you can be sure that this bra will suit it. The streamlined look of these bras means that they are ideal for whatever outfit you choose to wear on a daily basis. That’s why so many ladies out there choose to pick a contour t-shirt bra as their everyday option. Once you try one on, you may never, ever wish to take it back off!

So, what are you waiting for? If you’ve never tried a contour bra before, now may well be the time. Whether you choose this style of bra as your everyday staple or just keep it for special occasions, there’s no doubt about how fabulous it will look. Why not shop around and see what you can find for yourself?

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

MOD By Parfait Modern T-Shirt Padded Bra A1381 | MOD By Parfait Modern Hipster A1386 in Bare

When was the last time that you got your bra fitted professionally? If you can’t remember, there may be a real problem. Women should get regular fittings for the sake of their comfort and wellbeing. When you put this task off, you’re hurting yourself. So, what on earth is stopping you?

Here are six things that might be holding you back: 

1.  You’re embarrassed.

Heading to a store, walking into a changing room, and taking your clothes off in front of a perfect stranger. It’s likely enough to send some serious shivers down your spine. If it’s been a while since your last fitting, you may find that the very thought of the experience makes your face shine crimson. The fact is, though, that there is nothing to feel awkward about here. Getting your bra fitting sorted is a perfectly normal part of being a woman. The sooner you come to terms with that, the better. It’s just no big deal.

2.  You don’t know what to expect.

What do you imagine a bra fitting will be like? If you’ve never had one, you may think that the whole thing will be weird and hard to handle. The truth is nothing like that at all. When you get a bra fitting, you should feel safe, secure, and happy. The fitter will know all there is to know about choosing the right bra size and figuring out what particular style of bra works for you. What’s more, you can ask them anything you please about the process and how to choose a whole range of bras. If anything, it should be an enlightening and enjoyable experience all around.

3.  You can’t find the time.

You get up, go to work, go to the gym, eat dinner, and squeeze in some TV time before bed. You hardly have time to stop and think, let alone take on more needless tasks. But here’s the thing: bra fittings are not needless tasks. They are essential to you finding the right size and, crucially, feeling comfortable every single day. If you want to put your wellbeing first and make sure that you are as confident as can be, it’s oh-so-important to find the time in your busy schedule to get this sorted.  

Related: 5 Reasons Not To Be Shy About Getting A Bra Fitting

4.  You don’t think you need a bra fitting.

So, you’ve been wearing the same size bra for as long as you can remember and it seems to work just fine for you. If that’s the case, you may well wonder why you need to bother getting your bra fitted at all? After all, as the time old saying goes, if it’s not broken, why bother fixing it? Well, while your bra may feel okay, there’s nothing to say that it’s actually the right size for you. Many bras may feel okay but could be ill-fitting. This problem will affect the way the bra supports (or, most likely, doesn’t support) your breasts. Plus, you could find that it has a seriously negative impact on the shape of them too.

5. The thought makes you anxious.

The fear of the unknown is perfectly natural. If you’re the type of person who shies away from new social encounters, it’s understandable that you may not be in a major rush to book your bra fitting. The more you avoid this experience, though, the more you will dread it. You could find that you build it up in your mind and make yourself believe that it’s something that it’s not. That is a mistake. Sometimes, the best way to get over a fear – however irrational it may be – is to simply bite the bullet. Once you’ve taken the plunge and gone for a fitting, you should realize that there was nothing at all to worry about.

6.  It’s not a priority at the moment.

Some people put things off and off and then never get around to them. Does that sound familiar? If you’re used to putting things off, you may be doing yourself a disservice. The more you ignore the small tasks and chores that you really should take care of, the more they will pile up. Before you know it, you will have a ‘to do’ list as long as your arm and no time to get everything done. Nightmare. The key here is to not let things get that far. Instead, take things one step at a time and keep things simple. In short, book your bra fitting and just get it done!

Bra fittings are well worth the time spent.

While there may be a million and one reasons that you haven’t had your bra fitted recently, there’s one very good one that you should. Wearing the right size bra will make you feel comfortable, confident, and beautiful. If you want to feel all of the above, there’s no reason to put off the fitting process any longer. It’s merely a case of finding a local store nearby and booking an appointment. Many boutiques will allow you to book online which means that it could not be easier. Good luck!

Related: 10 Bra Fitting and Lingerie Store Secrets Professional Bra Fitters Want You To Know

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

When was the last time you had a bra fitting?

It’s a burning question that we all want to know the answer to. So, how much should you spend on lingerie? Luckily, you’ve come to the right place.

Here’s everything you need to know about making a realistic bra budget:

Why you need a budget

First of all, let’s talk about your budget. Before you go shopping, you should have an idea of what you want to spend on your lingerie. If you have no idea where to start, you could easily end up spending too much or, indeed, too little. While you may not think that this is a big deal, understanding your finances is the first step. Whether you realize it now or not, bras and lingerie are big investments and you need to consider how much you can spend on them before you get started. Take a little time to work out what your personal budget is.

Figure out how much you can afford

Now that you understand how much bras tend to cost, it’s worth figuring out how much you can afford to spend on them. As these are items that will improve your level of self-care and your health, it’s worth spending as much on them as you can. While everyone has different financial constraints, we often fail to understand what exposable cash we have on a month by month basis.

It could be worth making a list of your incoming payments and your outgoings. That way, you will get a clear idea of what cash you have to spend and what you really don’t. It may sound like a tedious job (and, at times, it really is) but that doesn’t mean that you should avoid it. Once you get a proper grip on your finances, everyday spending will be simple.

Related: Here’s Why Bras Cost What They Do

Parfait Charlotte Padded Bra 6901 in Red/Black, Wild Pink, Icy Blue, Purple Wine, Floral Shimmer, Dusty Rose, Bronze

Consider what bra types you need

What bras should you own? When it comes to lingerie, it’s not a mere case of one item suiting your daily needs. Many people liken bras to shoes; you need different types for different occasions. So, you may need a t-shirt bra, contour bra, push-up bra, and a racerback bra too. Having at least five to six decent bras in your lingerie drawer at any one time is absolutely key. After all, variety is the spice of life.

If you happen to be an active person, it may also pay to have a couple of sports bras too. Should you exercise on a regular basis, you will want bras that you can alternate between. It’s only logical. When you’ve decided what bras you need, add up the cost of all of the above. That will give you a ballpark figure of how much you should be spending.

Invest in quality (not quantity)

The main takeaway that you need to keep in mind when it comes to how much you should spend on lingerie is that you should be buying quality, not quantity. Buying a bunch of poor-quality bras is not only a waste of your time, but also a serious waste of your money. Get out of that habit. Instead, invest in quality pieces that will stand the test of time. When you do so, you will be confident in the pieces that you own and also feel more comfortable than ever before.

So, there you have it! So long as you follow the advice here, you should have absolutely no problem coming up with a decent budget for your lingerie. Then, you can start shopping for some truly beautiful and durable pieces.  

Make sure your bras are durable

With that thought in mind, there’s one thing that you ought to check out before investing in your next bra. You should ensure that it’s as durable as possible. A good quality bra should last you around four months. Whereas, if you make the mistake of buying a low-quality bra, you could find that it starts to give way and get loose just a month into wearing it. Of course, no one wants that!

In all honesty, you really do get what you pay for. Buying a load of cheap and cheerful bras for next to nothing is the definition of a false economy. Before you know it, you could well find that you’ve spent far more than you would have had you investing in products that were a little more expensive to start with. It’s that simple.

Related: Here’s How To Make Your Bras Last Longer

Parfait Sandrine Plunge Longline Bra P5351 | Parfait Matilda Contour Plunge Padded Bra P5311 | Parfait Lucie Unlined Wire Bra P5202 | Parfait Carole Unlined Wire Bra 3202

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

Parfait Sandrine Unlined Wire Bra P5352 in Cameo Rose

Many women are guilty of going years between bra fittings, despite the fact that you should get measured on a regular basis. So, you could say I was doing something crazy when, one week, when I embarked on not one, but three fittings. *Gasps!* Here’s what I found:  

Marks & Spencer

Booking: A super quick Google search told me that booking online with M&S was simple. Sadly, that was fake news. On the particular day that I tried to book with them, there seemed to be a glitch on the website. (Note: I’ve booked with them online before and it’s been 100% fine!) Still, I walked into the store on a busy Saturday morning and was told that I could see someone almost immediately.

Fitting: After I’d whipped my top off and the friendly woman had measured me, she quickly asked me if all my bras were ‘riding.’ Confused by the term, I soon realized that she meant was the band creeping up my back. The short answer was yes. She explained that this may mean I’m wearing the wrong band size.

Sizing: I measured in at a 34 band size, but the fitter said that this could be wrong and she was going to try me with 32 size bras instead. Unsurprisingly, all the 32 bras I tried were far too small (one actually left marks on my back – for a second!). The fitter brought me a half cup style t-shirt bra in 32DD, which was not only too tight, but also gave my boobs an unflattering ‘overflowing’ effect on the cup side of things. Not a pretty sight.

Result: In the end, the fitter concluded that I was actually a 34DD. She went on to say that a full-cup bra would suit my shape best because one of my breasts was bigger than the other one. The service was fine; friendly and to the point. However, I feel that we spent a lot of time trying on bras that were clearly too small for me from the offset, which seemed unnecessarily thorough.

John Lewis

Booking: Either I don’t know how to use a computer (possible, but not probable at this age!) or John Lewis’ booking page was down too. The latter was confirmed to me by a chirpy woman in the store who said other customers had told her the same thing. She led me into a massive dressing room right away and asked me just what I was looking for.

Fitting: During the fitting, she was extremely helpful and I felt that I could ask pretty much anything I fancied about the process. She too explained that my band was riding quite high on my back (how had I not noticed this?!) and said that it should be tighter. She asked whether she should leave the room, which was the size of a small apartment, and I said it was fine for her to stick around. It’s quicker, after all.

Sizing: After measuring me, the fitter concluded that I was either a 34DD or a 32E. She quickly explained to me that as band sizes go down, the cup sizes tend to go up, which was useful information. She then brought me two bras (both in 34DD) from John Lewis’ home range.

I was surprised to find that there was quite a difference between them. The first, which was the more expensive of the two, fit perfectly giving me a streamlined silhouette, whereas the second had me spilling over the top of the cup. When I asked why, the fitter explained that we can differ from bra to bra, which is why trying them on is crucial!   

Result: “What it boils down to,” said the fitter, “is how comfortable you feel.” Her advice was just what I needed. Finding the right bra size is hard enough without adding extra stress to the matter. Throughout the fitting, this woman had been nothing but patient and helpful, which made the whole thing less intimidating.

Related: Why Do So Many Women Wear The Wrong Bra Size?

Boux Avenue

Booking: Confession: I didn’t even try to book ahead of time for my appointment. Instead, I simply swanned in one evening in the hopes of getting an appointment. I was lucky, as the fitter quickly told me. Most of the time, the fitting slots get fully booked out. The day that I’d walked in had been a particularly quiet one, though, and so I was able to see someone right away.

Fitting: When the fitter took me into the dressing room, she first asked me a couple of questions about what I was looking for and what type of bra I needed. I hadn’t looked around the store first and wasn’t 100% sure so just told her that I needed an ‘everyday bra.’ She measured me then and there, and swiftly went out to the store floor to get me some potential options.

Sizing: The fitter gave me a 34E and a 34DD plunge bra to try just to get an idea of what worked and what didn’t. The larger cup was a little too big for me so it was clear that I needed a smaller one. While, in the plunge bras, the 34DD was perfect, it didn’t work for every style.

When I tried on a t-shirt bra afterward, it was clear that I’d need a slightly larger number. The fitter was patient with me and explained that this was completely normal – different styles often mean you need different sizes.  

Result: This was my shortest fitting, and yet it still took around 20-30 minutes to complete. I walked out with not one, but two different bra sizes and was advised to always try on a bra before buying it as my size may differ somewhat. This information was super helpful and I felt that I got what I needed from the experience.

Final Thoughts

Each store had a different style of bra fitting, but all of the above were approachable and did all that they could to make me feel comfortable. As far as my bra size goes, it would seem that I am the same size (34DD) in most bras, but that I should be open to this being a little larger in various styles of bra. The takeaway is that it’s essential to get each and every piece of lingerie fitted… If you want to feel comfortable and confident, that is!

Related: Why Don’t I Wear The Same Bra Size In Every Brand?

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

Parfait Marion Unlined Wire Bra P5392 in Tango Red

Have you ever had a bra fitting? What was your experience?

Before you know it, the days will be getting longer and it will be time to hit the poolside once again. So, what on earth are you going to wear? If you have had problems finding the right swimsuit for you, we’ve got your back.

Here are the most common problems and how you can easily solve them:

1.  You hate showing your midriff.

Does bikini season send shivers down your spine? Showing off your stomach area can feel like something of a leap. It doesn’t matter how body confident you are, you may feel exposed in a full bikini. Many women out there find this hard to deal with, and so it’s only natural that you may struggle. If you’re tired of wearing the same old sporty one-piece, though, you need a way to shake things up a little.

Solution: Well, the good news is that you don’t have to wear a bikini. What you show off about your body is 100% up to you and don’t you forget it. However, opting for a one-piece doesn’t have to mean that you wear a sporty little number. Going for a classic, beautiful style, like a piece from the Flair range could be the answer for you.

2.  You need something fierce.

While many swimsuits are purely functional, some women want more from them. Should you be a fierce and sassy lady, it’s perfectly natural that you may want a suit that aptly shows off your sense of style and personality. Still, when you browse through most sites, all you find is the same old colors, trends, and styles. It’s… Well, it’s nothing short of boring and you know it. Luckily, there could be another way to go.

Solution: Why not move out of your comfort zone and go for something that will make you stand out for all the right reasons? For instance, opting for a tribal print could be just what you’re looking for. Choosing a suit like this one tells the world who you really are and shows off your wild side. Plus, it looks utterly fabulous by the poolside!

3.  You’re a serious swimmer (and need a suit that can keep up).

There are two kinds of people in this world – the people who head to the pool to sit around and relax and the serious swimmers. If you fall into the latter group, you will be looking for nothing more than a sporty little number. But, you want so much more than that. You don’t just want a suit that happens to be functional and right for the job. Instead, you want one that does all of that while still flattering you and making you look great.

Solution: Contrary to popular belief, sporty suits don’t have to be dull and boring. Oh, no! When you look around, you will find that there’s a whole range of beautifully designed suits that are also perfect for athletic ladies too. The Divine range of swimsuits is the perfect example of that. Combining both athleisure undertones with a cool, chic finish, you can hardly go wrong with a piece from this selection. Nice.

4.  You have a hard time finding a swimsuit top that fits.

Petite women often find it simple to select a well-fitted swimsuit. However, if you happen to have a large chest, you may find it harder than most. The problem here is not just that you need support from the piece you choose, but also that it should flatter your shape. Needless to say, finding a suit that fits that bill is often easier said than done. There’s a whole array of suits out there but none of them seem right for your shape!

Solution: Why not go for something a little retro? Deep plunge swimsuits are likely to look excellent on your figure, which means that they are most certainly a great place to start here. Make sure that you take the time to figure out how much support the piece will offer. Opting for a piece that has full cups could be the answer. You may find that the Flair one-piece suits your particular shape. The support that you get when you buy a swimsuit like this one is second to none and it looks just dazzling.

5.  You want something edgy!

Sick and tired of the same old styles of suit, you want something that will really blow people’s socks off. You’ve tried a whole range of swimsuits in your time, but now you’re ready for something completely new that everyone will just adore. While you know that you want to mix things up, you’re not sure where to start. You’ve already looked around, but to no avail and you’re close to just giving up altogether.

Solution: Try something that you’ve never even considered before now. Why not give a cut-out style a go? The Bold range has a trendy cut-out look that most people will just love when they see it. This style of suits just oozes confidence and attitude, which means that it may well be the perfect suit for you. Check it out on our site and see what you think!

No matter what your sense of style or needs may be, there’s sure to be a suit that will be ideal for you. It’s simply a case of looking around until you find true love, AKA the perfect swimsuit. Good luck!

Featured image swimwear:

Flair One Piece Swimsuit S8006 in Black

Your bra band is supposed to be the anchor of your lingerie – it should hold everything in place while giving you all of the support that you really do need. So, it doesn’t take a genius to figure out that, when it starts to ride up your back, something could be going seriously wrong. With that in mind, let’s answer the burning question.

Here’s why your bra band rides up your back (and how to fix it): 

Your bra doesn’t fit.

The truth of the matter is that when your bra is ill-fitting in this way, it’s a sign that something is just not quite right. While you may think ignorance is bliss, the sooner you do something about that and get the right measurements, the better you will feel and the more comfortable you will be! Should you find that one or, indeed, all of your bras have this problem, you need to do something about it sooner rather than later.

You’re wearing the wrong band size.

The first (and perhaps most obvious!) reason here is that your bra’s band size could be too tight or too loose. When you’re wearing the wrong band size, your bra may naturally slide up the back as a result of the mounting tension. Should that be the case, it means that you need to change your bra as soon as possible. Often enough, the fit of the band can be somewhat painful and uncomfortable. And, let’s face it, that’s something that no woman wants!

So how tight should your bra band be? You should be able to fit two fingers comfortably between your skin and the bra band.

Or your cup size may be too small.

Equally, you may find that the cup size you’re wearing is a little too small for your breasts. Remember, your breast size can change naturally over time. Everything from your hormone levels to your weight has an impact on what bra size you are. Over time, you may not realize it, but your boobs could get larger or smaller. Indeed, many ladies out there find that their size fluctuates as they age. That is why it’s ultra important that you get measured as often as possible – every four months is preferable.

Related: 10 Telltale Signs You Are Wearing The Wrong Bra Size

The bra could be old and worn.

Sadly, as bras get old and worn out, they lose their elasticity. As that happens, you could find that the band of your bra starts to release tension and become loose overnight. That means that it can easily start riding up your back (or, indeed, just look baggy). The key to avoiding just this problem is making sure that you change your bras on a regular basis. Every few months, it’s crucial that you invest in some new, high-quality bras. You won’t regret it at all!

You may be fastening it too tightly.

Ask yourself a small, simple question: How tight do you tend to fasten your bra? If you always use the tightest clasp, that could be an issue. Sure, you may want to make sure that the bra itself is as comfortable and supportive as possible, but that doesn’t mean that you should force it. When your band is pulled too tightly, it’s bound to ride far up your back. Not only is that sure to be a tad irritating, but it will mean that your breasts are not getting the support that they need from the bra itself. Yikes!

Your bra straps may need loosening.

Next, it’s time to take a look at the straps of your bra. While you may think that they have very little to do with where your band rests, they do. If, in a bid to hoist your chest up, you’ve pulled your bra straps as tight as possible, you could be doing more harm than good. The lack of length in your straps are likely to be pulling your bra well up your back.

It’s worth taking the time to adjust your straps so that you can be sure that they are right for your shape and size. Remember, these shouldn’t be causing any indentations on your shoulders. Should you see marks when you take your bra off after a long day, then your bra is most certainly too tight for you. Loosen up the straps a tad for a better fit.

The style of bra could be all wrong!

Some bra styles don’t suit certain women. This has a whole load to do with what shape and size your breasts are. For example, you may find that a balconette bra is the oh-so-wrong shape for your body but a plunge bra suits you perfectly. When the bra is the wrong style for you, you might find little oddities, such as the band slipping up or feeling uncomfortable in general. In cases like this one, it’s vital that you take the time to find a style of bra that’s better for you!  

Since all women are individual, finding the right fit for you may take a little research. (It doesn’t have to be homework – it can be fun!) When you notice that something is wrong, such as the band sliding up your back, you need to solve the problem. The sooner you do something about it, the better. After all, every woman deserves to feel strong, secure, and comfortable in her lingerie.

Related: 10 Bra Fitting and Lingerie Store Secrets Professional Bra Fitters Want You To Know

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Are you ready to try something completely new? If you’re looking for a brand new piece to add to your lingerie collection, we may have a genius idea for you. How about a longline bra?

Here are six serious reasons why every woman should own one:

1.  Retro style meets contemporary vibes

One of the most wonderful things about a longline bra is how it at once combines the new with the old. It’s true that the cut of this piece is most akin to throwback, retro lingerie. And yet, despite this, it still looks thoroughly modern next to some of the most contemporary lingerie of the year. The secret is quite plain to see – longline bras offer a timeless level of elegance and style, while never once looking outdated or old.

It’s well worth taking a little time to have a look at the longline styles that are out there. Not all bras are created equal, you know? Shop around and see which you think may suit you. You never know, you may just find something that’s perfect for you!

2.  Longline bras can be seriously comfortable

Psst… We’re going to let you in on a little something right here, right now. Longline bras can be seriously comfortable. If you’re looking for lingerie which you can wear on a daily basis and still feel super sexy, you may just have found it. The longer cut of these bras means that you get a boost on the comfort factor. So, when you slip one of these sultry pieces on, you will definitely notice a big difference in how you feel. If you’ve never tried one for yourself, you could be missing out in a major way.

3.  They create a seamless, smooth finish

Should you have a beautiful body-con dress that you’ve been dying to take for a ride or a stunning to-the-skin top, the longline bra is a smart and savvy choice. The brilliant thing about this style of lingerie is that it offers a seamless, smooth finish no matter what you wear it beneath. The longer material flattens out any creases or lines that you may get with other types of bras in an instant.

Remember, if you have a particular type of dress or outfit in mind, it’s always worth trying it on with this type of bra. You never know how your underwear will show through unless you give it a go. That way, you can be 100% sure that the style will suit your clothing. Easy.

4.  The beauty is in the intricacies

Whether it’s the lacy bodice of the Sandrine Plunge Longline Bra or the beautiful embroidery on the Tattoo Padded Balconet Longline Bra, there’s just so much to fall in love with here. Honestly, the beauty of these pieces lies within their sheer intricacies. It’s where they really do excel and take things to the very next level.

When you invest in a stunning longline bra, you can be sure that you will keep on discovering new things about it that you adore. Each and every bra of this type has its own charming details. When you get your own, you will have the chance to take them all in and enjoy how delectably sweet they are. What could be better?

5.  Longline bras offer some extra support

Support is longline bras’ middle name. Many of us ladies need extra support and comfort when it comes to the lingerie that we ultimately choose. If that’s a deciding factor when it comes to your shopping choices, it’s totally worth your time to check out all that the longline bra has to offer. You may just be surprised by what you find.

The thicker material and extra fabric around the band means that you can get some real oomph here. A little-known fact about bras is that much of the support lies in the band. That means that when you opt for a piece with a wide band, you’ll certainly feel supported. 

6.  They simply ooze glamor and sophistication

Every lady out there should feel gorgeous and fabulous on a daily basis. If you don’t feel that way, you may well want to question why that is. It could be time to try something completely new when it comes to your lingerie style. After all, you don’t want to allow your fashion sense to become tired and predictable, do you?

Needless to say, the longline bra style oozes glamor and sophistication in one neat little package. The hat-tip to long gone eras in the style of the cut is a type of finesse that can never once be questioned. From the very moment that you slip one of these on, you will know just what we mean. The utterly refined style is like nothing else in the world.

So, what on earth are you waiting for? Should your lingerie drawer lack this essential piece, it’s time to fix that very problem. Treat yourself to that oh-so-special longline bra sooner rather than later. It really is a lingerie piece you truly deserve.

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

Mod By Parfait Tattoo Padded Balconet Longline Bra A14315 | Mod By Parfait Tattoo Hipster A1435 in Clematis Blue/Champagne

The new year is a chance at a new start. So, with that in mind, what is it that you want to change about your life? Sometimes, it’s not about big life changes, but small improvements that make us feel happier and more confident. With that in mind, let’s keep things plain and simple. Let’s start by making over your lingerie drawer.

First of all, go through your drawers and discard your old, worn-out bras so that you have some space. Next, it’s time to hit the stores. Check out these tips and tricks to help you find new bras that fit you perfectly.

Find a lingerie store that you love

Before you do anything else, you need to find a store that you love. It’s worth taking a little extra time to do some research here so that you know what you’re getting for your money. Check out local stores that have a wide range of options for you. It’s also worth making sure that the boutique stocks your particular style, has a high level of attention to detail, and gives you the experience you want. Remember, all these things are crucial.

Get your measurements right

So, you think you know what bra size you are? Well, you may well be wrong. Over time, people’s bra sizes can change significantly, which means that you may not actually be wearing the right size for you. There are many reasons that your size may change from weight gain/loss to natural body changes.

If you’re looking to invest in some brand new bras, you should first make sure that your measurements are right. Head to a boutique store and make sure that you get fitted again. You may want to book ahead so that you can be sure you’ll get an appointment. When you know just what size you are, you won’t make any mistakes when buying your new lingerie.

Try on your sister size

Did you know that every bra size has a sister size? Your size may change from brand to brand and style to style. Knowing your sister size means that you can find the right fit for you regardless of what type of bra you end up choosing. What’s most important here is that you feel as comfortable as possible in the bra that you choose.

The way that sister sizes work is actually pretty easy. It’s all about understanding what range you’re in and what sizes you could switch your general one for. For example, someone who wears a 30E size, may be equally comfortable in a 28F or 32DD instead. You can check out our bra sister size chart for more information.

Related: What Are Bra Sister Sizes?

Underneath: Parfait Aline T-Shirt Bra P5251 in Black

Always bring a t-shirt

Planning a trip to a lingerie store? Don’t forget to bring a t-shirt with you. T-shirts can also help you gauge the fit of the bras you try on. You’ll notice immediately if you’re spilling out of the cups or if the side view isn’t as flattering in that particular style. Of course, if you’re shopping for a special occasion, don’t forget to bring the dress or top or at least a picture of it, too. It’ll help both you and the bra fitter find the perfect bra to go underneath!

Invest in quality bras

There’s one golden rule that you absolutely have to keep in mind at all times. When buying new lingerie, quality is key. So much of the time, people buy cheap and cheerful alternatives that don’t stand the test of time. The problem with that is that you end up having to replace your lingerie more times than you care to remember. It’s just not worth it. Disposable fashion pieces are a waste of money and you know it.

If you want a supportive bra that really fits and lasts you, it’s worth investing that little bit more in something that’s top quality. Have a budget in mind when you head to the stores and don’t be afraid to use it. You wear a bra every single day, and so making sure that the ones you pick are decent should be your top priority.

Try, try, and try again!

Of course, the easiest and most direct way to find a bra that fits is to try on a whole load of different ones. Make sure that you have a whole load of time when you head to the store; this should never be a rushed activity. Set aside a good few hours of the day! You will need to try on a range of sizes and styles before you find your perfect bra. But, luckily, when you do, all the time, energy, and effort will be worth it. After all, there’s nothing quite like having a secure, well-fitted bra to give you a confidence boost.

Now that you’ve got all the deets, what are you waiting for? There’s never been a better time to update your wardrobe (or, rather, your lingerie drawer). Plan a shopping trip with your friend or even alone and really go for it!

Related: Bra Shopping Guide: Tips For Buying New Bras

Parfait Marion Unlined Wire Bra P5392 in Tango Red

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

Parfait Charlotte Padded Bra 6901 | Parfait Charlotte Bikini 6905 in Red/Black

Do you know your t-shirt bras from your plunge bras? Do you know when the first padded bra was invented? Or how about what we used to call old-fashioned ones? If you’re completely baffled here, you’ve come to the right place. It’s time for a quick history lesson. Here are seven interesting little facts about bras:

1.  The modern bra was invented in France

The bra, as we know it today, was actually invented over in France in the 1890s and was a natural progression of the corset. This particularly trendy piece of lingerie was split into two separate parts, with the majority of the material going to the bottom half of the bra to create a sort of high-waisted brief affair.

The top part of this lingerie, which looks very similar to a standard bra, was called the corselet gorge. Just over thirty years later, retailers would start to sell this part of the lingerie as a stand-alone piece.

2.  The word “bra” came along much later

While what the French were making and selling looked very much like a bra, no one was calling it that back then. In fact, it wasn’t until 1907 when Vogue first used the word ‘brassiere’ in print. The word was added to the Oxford English Dictionary in 1911. Before that, these things had been given a range of intriguing names, such as the ‘bodice bundle’ or ‘BB’ for short. Soon enough, though, people around the world started referring to these items as brassieres and then later bras.

3.  Cup sizes were invented in the 1930s

A little while after everyone got used to the bra, something incredible happened. Cup sizes were invented. Frankly, we can’t imagine how uncomfortable ladies must have been before this particular point. In the 1930s, S. H. Camp and Company created a cup-sizing system that is similar to the one that we use today. The sizes were categorized according to their size and assigned a letter (A to D) to make things as easy as possible.

Of course, over the years, the range of sizes has expanded greatly and there is now a much more sophisticated method of measurement. Still, it’s interesting to think that it’s all based on something that was put together more than nine decades ago.

Related: Bra Sizing Explained: Here’s How Bra Sizing Works

4.  The average bra size is bigger than you think

Could you guess how big the average bra size is? Well, over the years, this specific size has grown and grown here in the US. In fact, the average size is now 36DD, a significant increase on previous years.

There could be all manner of reasons for the sudden change but the facts remain the same. That is why more and more retailers across the country are stocking larger sizes these days. Luckily, that means that there’s more choice for us all!

5.  Bras are always changing

Since the first bra was invented, these things have changed a whole lot. In fact, the padded bra didn’t exist until 1947 and the push-up bra wasn’t a thing until a year later. As fashions have changed so have bras, which can only be a good thing. There is now a seriously wide range of styles and types of bras. That means that it’s well worth researching what type of lingerie you think will suit you before you head to the stores.  

6.  The first sports bra looked very different

Get ready to have your mind blown here. The first sports bra was not designed by some fabulous lingerie company, but by everyday women. Yes, according to rumors, during the 1970s, many women started fashioning their own version of what would become the modern-day sports bra. Apparently, they would do so by hooking two jockstraps together and using that instead of their bra!

Luckily, the actual sports bra, as we know and love it today, hit stores in 1977, which meant that us ladies no longer had to make our own. It was called the ‘Jogbra.’ Legend has it that the bra was created after a woman casually complained to a designer about how uncomfortable regular bras were when she was exercising.

7.  You might be wearing the wrong size

You’ve probably heard that around 80% of women are wearing the wrong bra size. It’s true that many women are wearing the wrong size and it’s due to a number of different factors. Despite the fact that there is a whole load of information out there, many women don’t get measured often enough. Wearing an ill-fitting piece of lingerie means that your breasts won’t get the support that they seriously need. 

What’s more, it’s likely to be uncomfortable and means that you won’t feel as confident as you ought to. For that very reason, it’s essential that you get measured on a regular basis. Beat the odds and ensure that you are wearing the right size.  

While the bra has certainly come a long, long way since its advent, it’s still very much a wardrobe staple for every lady out there. Now that you’re well-versed in bras, you can share your new-found knowledge with your friends. These interesting facts are sure to intrigue them as much as they did you.

Related: Can A Bra Fitting Actually Change Your Life? Here’s What I Learned

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

Parfait Irene Unlined Wire Bra P5332 in Black

Let’s not beat around the bush here – choosing the right swimsuit can be hard. Whether you’re heading on vacay or just gearing up for the warmer months, you may find this task a little tricky. The fact of the matter is that there is just so much choice out there and you may not know where to start! Sigh.

Luckily, we’re here for you! If you’re struggling to get started, you’ve come to the right place.

Here’s just about everything you need to know to help you find a swimsuit that not only looks wonderful, but also fits you perfectly in every way. What could be better than that?

Check out the latest trends

As with any clothing item, swimsuits go through trends from time to time. While the classic suit tends to stay the same, you may find that there are loads that you had no idea existed. Before you do anything at all, it could be worth checking out what the latest trends are and trying to decide which (if any!) you want to try out. You could look in magazines or online to help you get a brief clue of what’s out there.

Figure out the right size

Before you get shopping, you need to make sure that you know what size you are. High-end swimsuits will have bra sizes (just like your lingerie!) which means that you may already know what cup size you will need to get. You should also make sure that you are aware of your sister size and how that affects different styles of suit too.

When it comes to bikini bottoms or the rest of your suit, you will find that the sizes tend to be extra small, small, medium, large, or extra large. Be sure to get measured or try on some briefs in store so that you know what size you are before you order your dream suit. It could make all the difference when it comes to finding the right one for you.

Flair One Piece Swimsuit S8006 in Black

List your swimsuit priorities

Think about it – what is it that you want from a swimsuit? You likely want to have a suit that’s comfortable, practical, and fashionable. That’s not too much to ask. However, different suits are fit for different purposes. For example, if you’re a pro swimmer, you may find that a sporty one-piece suit is right for you. On the other hand, if you plan on relaxing by the poolside and soaking up some sun, you may like a daring bikini number.

So long as you know what you want ahead of time, you should be able to find something that is right for you. It may be worth writing down what it is that you value in a swimsuit so that you know just what you’re looking for.

Avoid ‘fashion only’ suits

Be careful where you buy swimsuits. Many fashion brands sell pieces that may look good but are not practical at all. These suits are a waste of money and should be avoided at all costs. The last thing you want is to spend your hard-earned money on something that just will not do the job at all!

You can tell when something is a fashion suit quite easily. First of all, the material will be thin and low quality. Also, much of the time, the bra element of the suit will not have a cup size but a standard small, medium, or large size. Instead of opting for this choice, you need to go with a quality retailer who stock excellent suits.

Consider your body shape

It doesn’t take a genius to figure out that different styles of suit will be right for different body shapes. For example, a retro design tends to flatter an hourglass figure, while full briefs and a bikini top tend to look best on pear-shaped ladies. No matter what your shape or size, you can be certain that there is a suit that will be ideal for you. Figure out what traditional ‘shape’ category you fall into, and take things from there.

Flair One Piece Swimsuit S8006 in Tropical Print

Choose a gorgeous color or print

Remember, swimsuits are supposed to be a celebration of style and fitness in one neat package. That’s why you can afford to go a little wild here. Choose a swimsuit in a bold pattern or print that suits your sense of style. The point is that you get to explore all of the various options until you find something that is oh-so-you. Don’t shy away – choose something you love.  

Check out the details

Finally, you should remember to check out the finer details before choosing your suit. When you’re buying things online, each product will have a little description and some details about the material that is used. By reading up on these things before you click ‘buy,’ you can make 100% sure that you get the right suit for you. The more research you do and the more time you spend choosing the right piece, the better chance you have.

Now that you know what to do, what on earth are you waiting for? Start looking around to find the ideal swimsuit for you. You never know, a flattering, gorgeous piece may be just around the corner! Good luck.

Featured image swimwear:

Flair One Piece Swimsuit S8006 in Tropical Print