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From Googling cinema times to snapchatting our best selfies, we love to use the internet for just about anything. But shopping for bras online? Even for our tech-loving generation, that can seem like a step too far. Not only are there all the usual online shopping concerns to worry about (will it look like the ...read more →



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At some point, you’ve come across the unlined bra. “What,” you wondered,” does unlined bra mean?” And furthermore, “is this the right bra for me?” The truth is, the unlined bra is a category that includes many different styles. But at the core, it’s a bra for the woman who wants to feel like she’s ...read more →


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The reality is, that along with the rest of your body, your breasts go through some significant changes during pregnancy and after childbirth. These fluctuations are a result of hormonal and weight shifts, and can include the size as well as level of sensitivity of your breasts. Meanwhile, they are also preparing for milk production. ...read more →



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We all know the drill. Hectic lives leave little room for ‘you’ time. Still, no matter how busy you happen to be, fitting self care into your schedule isn’t a mere luxury. It’s a necessity. Taking the time to look after your own needs for once may sound selfish, but it’s actually one of the ...read more →


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Repeat after us: All sports bras are not created equal. It makes sense if you think about it. You don’t wear the same bra for every outfit — instead, you opt for a demi-cup bra when you want to show off a little decolletage, a plunge bra when you’re sporting a low cut top and ...read more →


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You probably know that the clothes you wear can say a lot about your personality and perspective on the world. But did you know that what you wear underneath can make a statement as well? It’s true — the style, cut and color of bra and panties you choose may reveal a lot more than ...read more →



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Your calendar is certain to be looking fuller and fuller as December approaches. Yes, the festive season is nearly here, which means that your weekends and evenings will be filled with social events. From wine and cheese based soirees to the work get-together, you’re certain to have no end of holiday plans already. But wait ...read more →


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Your excitement or happiness can plummet from someone else’s negative comments or interjections. And, let’s face it – it never feels good to have someone rain on your parade. It knocks you down. It makes what seemed shiny suddenly seem lackluster. But what if you were also chipping away at your own happiness? You have ...read more →



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Holiday travel is likely in your near future. While the holidays are exciting, preparing for them can be a little overwhelming. You have things to pack, people to see and you’re hoping there’s no family drama. (Maybe that last one is just me.) Whether you’re spending two days or a week away, you want holiday ...read more →



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In terms of workout gear, a well-fitting, quality sports bra is an essential. Whether you’re striking a pose in yoga class or doing plyometrics in a HIIT session, the fact of the matter is, making sure your bust is supported is key to your comfort during a workout. And because physical activity can put more ...read more →


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We believe that you should wear whatever panty style makes you feel confident and comfortable. And with so many panty styles available, there’s an option for every preference. Selecting the panty style that is best for you depends on how much coverage you want. If you want to be strategic when selecting your underwear, you’ve ...read more →


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To wear a bra or to not wear a bra – that’s the question. For women with bigger boobs, going braless may seem horrifying. And for others with small boobs, like myself, we could potentially go sans bra without anyone realizing. Regardless of which side of the spectrum you’re on, it seems that society tells ...read more →



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The venue is booked, the flowers have been arranged, and your dress is just perfect. So, what else do you need to remember? In the lead-up to your wedding day, it may feel as though you have a million things on your ‘to do’ list. Never fear — here are some special tips to make sure ...read more →


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Have you ever reached mid-morning and felt like that day had already gotten away from you? Somehow all your carefully laid plans have fallen apart, and you’re rushing like mad to get everything done. Sometimes, this is inevitable: life happens. Other times, it because we’re saying yes to too much and letting everything pile up. ...read more →



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Whether it’s part of a bridal shower or simply a girls night sleepover, these get-togethers can be a really fun strategy for gal bonding, not to mention a phenomenal opportunity to celebrate your body and flaunt it in a safe environment. One of the first thoughts you have upon receiving an event invitation revolves around ...read more →


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