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Today, we take for granted that we have a specific garment designed to keep our breasts in place — lending them support, definition, lift and shaping — all while making us feel more comfortable throughout the day and making our clothes fall even more flawlessly on our bodies. Because there was, in fact, a time ...read more →



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How much thought do you give to your underwear? The type of underwear you choose ultimately reveals more about you than you could even know. On some subconscious level, it’s a statement about who you are and what you want to say about yourself. Think about it all. There’s a real reason that you chose the ...read more →


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Are those wedding bells ringing yet? If you’re in the midst of planning your upcoming nuptials, there’s one thing that you must never forget — your bridal lingerie. While the dress no doubt takes center stage in your heart, what you slip on beneath it is just as important. So, what bridal lingerie set should you ...read more →


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First thing’s first: Props to you for finally deciding to take the plunge and do a boudoir photo shoot. Whether it’s for your husband-to-be, current spouse, or just for you (perhaps the best reason of all), we commend your courage — and can assure you that you won’t regret it! Now, though, comes the task ...read more →




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Sometimes your friends need extra support from you. But, your friend likely won’t tell you when she needs support because she may not realize it herself. You can’t solve her problems, but you can be around to listen or offer words of encouragement. Being present and checking in on her during tough times will make ...read more →


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Sometimes you wear bras for maximum comfort. And other times, you use your bras to make your bust look bigger. Whether there’s a special occasion or you simply want to give yourself a confidence boost, a bra can help enhance the size of your bustline. Let’s dive into the bra styles that will make your ...read more →



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You’ve probably heard the oft-cited claim that 80% of women are wearing the wrong bra size. That’s probably not true. It’s based on three studies done between 1999 and 2008, but with sample sizes of between only 30 and 103 women, they can hardly be expected to be representative of the entire world, or even ...read more →


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Perhaps you’ve heard a girlfriend nervously talking about getting one or stumbled across some racy photos online in a photographer’s portfolio. Boudoir photo shoots have become increasingly common in recent years — and for whatever reason, the idea has piqued your interest. Now you’re wondering: Exactly what is a boudoir photo shoot, and what does ...read more →


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Properly laundering your lingerie can extend the condition of your garments. And, when you splurge on lingerie that you love, you want to maximize the return on your investment. But there are several mistakes women make that jeopardize the lingerie’s quality. These mistakes can wear down the lingerie’s fabric and decrease the elasticity – taking ...read more →



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When it comes to washing your bedding, towels, and T-shirts, you’re pretty much a pro: You toss the items in your machine, pour in some laundry detergent and press a button. Sadly, things aren’t so simple when it comes to your bras. As they’re made with delicate fabrics and contain unique construction features, such as ...read more →




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Let’s face it: strapless bras present both a benefit and a burden. Of course, you need them in your arsenal for all those off-the-shoulder tops and strapless dresses. However, finding one that does the job can be quite the struggle. When you settle on a strapless bra that’s ill-fitting or poorly constructed, you could end ...read more →


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