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As women, we start wearing bras as early as the beginning of adolescence. And let’s face it – our bras probably didn’t fit well as our bodies were changing and growing. But this skews our mentality of bras. By the time we reach adulthood, we go bra shopping the way we always have. We head ...read more →



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Longline bras have been making a major comeback in recent years, and with good reason — this vintage-inspired style offers a number of advantages over its counterparts. The fabric under the bust extends farther down your waist, smoothing your torso and ensuring a flawless silhouette under anything from a formal dress to a casual blouse. ...read more →


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So you’ve been tasked with planning a lingerie shower for the bride-to-be. This particular kind of shower has become increasingly popular, and it makes a lot of sense — it provides the bride with unmentionables she’s sure to use on her honeymoon and beyond, and offers a fun, memorable bonding experience for all involved. While ...read more →



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It’s not every day you go bra shopping. In fact, many women haven’t tried on or bought bras in months. But, if you’re thinking about running to the mall on your lunch break to buy a new bra, think again. Bra shopping isn’t difficult, but it takes some strategy. With just a little planning, you ...read more →



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Ho you dread Sundays, knowing that you’ll have to throw together lunch for any number of children for the next five days? Do you feel worn out, trying to find creative ways to get your kids to eat something, anything healthy? Have you run out of sandwich fillings? Then this is for you. Here are ...read more →


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It’s a very common problem: your breasts are feeling sore, achy or swollen, and you don’t know why. This kind of pain (which is referred to as mastalgia in the medical realm) affects up to a whopping 70 percent of women during their lifetime — so rest assured you’re definitely alone. Still, you may be ...read more →




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The popularity of the push up bra is undeniable. In fact, in one survey, women named this garment as the greatest fashion invention of all time. Certainly, they create equally stellar decolletage under a cocktail dress with a plunging neckline as they do under a V-neck T-shirt. And for small-chested women, the push up bra ...read more →



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Taking a little extra time to maintain your bras well can extend their wear and fit. You may be thinking “bra care” sounds tedious. After all, there are a lot of other things in life that require your maintenance as well. But, maintaining the quality of your bras will save money because you won’t have ...read more →


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Did you know that 80% of a bra’s support comes from the band? In fact, a bra’s straps only account for about 20% of the overall support. Yet, most women rely on the cups and straps for support (!!!) and are disappointed when their bras don’t fit. So, how do you end the cycle of ...read more →


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Your bras do a lot for you. Every day, they provide a proper base for your ensembles, making them look even more fabulous, while simultaneously offering much-needed support for your bustline all day to night. So it goes without saying that they deserve a little TLC when it comes to storing them. Proper storage of ...read more →



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