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boost your confidence

Lingerie is powerful. Why? Because it can transform the way you see yourself, which in turn can change how others perceive you. We’ve all heard that confidence is sexy right? Well, when you feel good, it really does show – you’ll walk a little taller and smile a little bigger.

All that from just your choice of underwear? Oh yes! Here are 5 of the top reasons why the right lingerie can have a positive impact on your confidence.

Comfortable means confident

It’s hard to feel like you’re winning at life when there are underwires poking your skin, your straps have just fallen off your shoulders for the tenth time today, and you’re pretty sure there’s a bruise developing under your bra band.

You’ve got better things to do than worry about than a painful bra, and despite misconceptions to the contrary, your lingerie should never hurt. That’s a sign of either low quality or a poor fit, so head on down to a boutique and treat yourself to something new. If you explain your bra issues to a bra fitter, they’ll be able to pick out things you’ll find comfier.

Your unicorn bra that’s both perfectly-fitting and comfy against your skin is out there, and you’ll know you’ve found it when you get to the end of the day and forget you even have a bra on.

Find your fit, feel fabulous

The fit of your lingerie affects more than just its comfort. Place a couple of seams just-so and a bra will lift and round your breasts. Change those seams a bit and suddenly it will push everything in to the center instead. I’m pretty sure that bra designers are some of the cleverest people around!

Whatever shape you want your chest to be, there’s a bra out there for that. You can give your bust a boost, or minimise it down. And from corsets to shaping shorts, there’s lingerie to transform the rest of your figure too. We should all love the bodies we’re in, but it’s nice to have a helping hand here and there right?

Lingerie can help you to tweak those things you’re not so confident about, as well as emphasizing your favourite bits. It can even improve the way your clothes fit. And when you love the way you look, you’ll shine with self-esteem.

Related: If You Don’t Like Your Bra, Ask Yourself These 5 Questions

how to boost confidence

Parfait Charlotte Padded Bra 6901 | Parfait Charlotte High Waist Brief 6917 in Red/Black

Be you, for you

For various reasons, we can’t always wear the clothes we’d prefer to be wearing. A lot of the time, it’s workplace dress codes that force us to look a certain way five days out of every seven. But underneath it all, you can get away with almost anything!

Lingerie gives you an outlet to express your personality and be who you really want to be, even if no one else can see that. Whatever you’re wearing, if you know you’ve got your favourite donut-print booty shorts on underneath, you won’t be able to help but smile.

You’re sexy and you know it

Hopefully you already own a lingerie set (or five!) that makes you feel like your sexiest self. If you don’t, the great news is that there are so many styles of lingerie out there that there’s always something new to try. You can experiment with a bold new colour, try stockings for the first time, or swap padding for sheer lace, until you find what makes you feel cool and confident. Don’t be afraid to pick up something a little different to try on next time you’re in a lingerie boutique – the worst that can happen is you end up not liking it and it goes back on the shelf!

Lingerie can be really empowering and totally transform the way you perceive yourself. And when you’ve finally found that style that makes you feel fierce, you’ll be ready for anything that life throws your way.

Girls just wanna have fun

Who didn’t love playing dress-up as a kid? Or later in life, getting all glammed up for a night out? Thanks to lingerie, you can have that feeling every single morning.

Putting on a chic lingerie set – especially one that involves a few pieces, such as a suspender belt and stockings – is a bit like donning a costume, and isn’t that what fashion is all about? That experience of getting all dressed up and slowly seeing the (killer!) final look take shape, can be just as much fun as the actual wearing of the lingerie itself.

So there you have it, five reasons why the right lingerie can give you a healthy dollop of confidence. And what is the right lingerie? Well that’s all down to you.

Lingerie needn’t be expensive or even fancy to make you feel good. It’s all about finding what works for you, and if you simply love the shape you get in your favourite $30 t-shirt bra and that’s what makes you feel your best, go for it. Wear lingerie you love every day, and you’ll always have at least one reason to be happy.

Related: Bra Shopping Guide: Tips For Buying New Bras

how to boost self confidence

Parfait Elissa Contour Strapless Bra P5011 | Parfait Elissa Bikini P5013 in Nude

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:
 Parfait Elissa Unlined Wire Bralette P5012 | Parfait Elissa Brazilian Thong P5014 in Pearl White
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Published by

Estelle Puleston

Estelle Puleston is the founder of, a blog dedicated to her love of lingerie. She works full-time as a copywriter and digital marketer for the lingerie and swimwear industry, and when she’s not doing that, she’s probably sewing or enjoying a good cup of tea.

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