By Rebecca Strong

March 21st, 2019

In figuring out which sports bras to buy, there are lots of things to take into account, including the style, fit, color, fabric, and features. But one of the most important considerations is the level of impact involved in the type of exercise you’re doing. As you may or may not know, it’s most important that you ...read more →

By Estelle Puleston

March 20th, 2019

Did you know that your bra has wings? Okay, not the ones you’re thinking of. Bra wings are the strips of fabric that go around the sides and back of your body, attaching to the cups at one end and the hook-and-eye fastening at the other. Most people just refer to this part of the ...read more →

By Charlotte Grainger

March 20th, 2019

Are you about to become a new mom? If you’re expecting a child, there’s sure to be a thousand things on your mind. There’s so much to plan! However, if you’re in the midst of getting ready for the new arrival, there’s one thing that you mustn’t overlook. Getting the right nursing bras for you ...read more →

By Charlotte Grainger

March 19th, 2019

Do you have some stunning everyday lingerie essentials? If you wear the same bras that you wear for nights out on a daily basis, you need to change your ways. Finding the perfect everyday wardrobe doesn’t have to be hard at all. Here’s our quick, no fuss guide to getting it 100% right: Pick colors ...read more →

By Charlotte Grainger

March 19th, 2019

You’re getting ready for work. You grab your bra and start to slip it on. But what’s that? Something’s not quite right. There’s an odd smell coming from your bra and you’re not 100% sure what it is. If this scenario sounds familiar, you need to do something about the problem as soon as possible. ...read more →

By Katie Donnelly

March 18th, 2019

It can be hard to say goodbye to a favorite bra, but sometimes it’s absolutely necessary to make room for new bras that fit well and feel amazing. When should you toss, donate, mend, or throw away lingerie? Read on for everything you need to know. Toss Toss anything that is stained, damaged, ripped, or ...read more →

By Estelle Puleston

March 18th, 2019

As an expectant mother, you’ll find reams of advice on what to buy for the baby. But there’s less guidance out there on what to buy for yourself. It’s fun to get caught up in buying bottles and booties, but don’t forget to also consider your own post-birth needs. Once the baby arrives, you probably won’t have ...read more →

By Katie Donnelly

March 15th, 2019

Do you have a wireless sports bra in your lingerie wardrobe? Wireless sports bras are an excellent alternative to sports bras with underwire. Sure sports bras with underwire have their benefits (the encapsulated cups separate breast tissue and help to reduce bounce), but wireless sports bras can be supportive too. With a wireless sports bra, ...read more →

By Katie Donnelly

March 15th, 2019

Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, spring/summer is easily the most colorful, fresh, and fun. While the rich color palettes and luxurious fabrics of autumn/winter are undoubtedly beautiful, we can’t wait to add fresh pops of color ...read more →

By Katie Donnelly

March 14th, 2019

Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, spring/summer is easily the most colorful, fresh, and fun. While the rich color palettes and luxurious fabrics of autumn/winter are undoubtedly beautiful, we can’t wait to add fresh pops of color ...read more →

By Katie Donnelly

March 14th, 2019

Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, spring/summer is easily the most colorful, fresh, and fun. While the rich color palettes and luxurious fabrics of autumn/winter are undoubtedly beautiful, we can’t wait to add fresh pops of color ...read more →

By Katie Donnelly

March 14th, 2019

February 23, 2019 was a very special night for us. A celebration of body positivity and inclusivity, the star-studded event marked our launch into India’s underserved plus size intimates market and showcased the season’s best plus size lingerie. Thank you to all of the wonderful people that made this incredible event possible and everyone who ...read more →

By Charlotte Grainger

March 13th, 2019

You get home from a long day of work and can’t wait to get into your PJs. You rush to the bedroom, ready to get cozy and start undressing. When you do so, though, you notice something in the mirror. Your ribs are marked by a striking red rash. You touch the area and it’s ...read more →

By Charlotte Grainger

March 12th, 2019

How often do you wash your bras? It may be something that you’ve never considered before now, but perhaps you should. When you wash these pieces of lingerie too often, it can lead to some real problems. Here’s what you need to know: Check the care tag first Before you do anything at all, there’s ...read more →

By Estelle Puleston

March 12th, 2019

When it comes to common bra annoyances, strap problems have to up there near the top of the list. From complaints about discomfort to endlessly pulling them back up onto your shoulders, bra straps are a source of endless frustration for many people. But they needn’t be! All of your bra strap problems are fixable, ...read more →

By Estelle Puleston

March 11th, 2019

Full-busted customers have never had as much choice in bras as they do now. More and more brands that traditionally stuck to A-D are extending their size range, adding DD+ into the mix. But when a bra comes in both smaller and full-bust cup sizes, it’s not uncommon for there to be design differences between those two size ...read more →

By Rebecca Strong

March 8th, 2019

Bras do a lot of heavy lifting. Not only do they hold our breasts in place, but they also support them, and even provide some level of shaping. So it makes sense that they are also one of the most complex garments to make. A lot of time, effort, and thought go into the design ...read more →

By Rebecca Strong

March 8th, 2019

By now, you’ve no doubt heard about a lingerie shower. But if you’ve never been to one, you may be scratching your head over the proper etiquette. Of course, you know that you’re expected to bring a lingerie-focused gift for the bride. But as with any other wedding-related gathering, there is a special etiquette to ...read more →

By Katie Donnelly

March 7th, 2019

If you’ve ever had a bra fitting or shopped for lingerie recently, you’ve probably heard the statistic that 80% of women are wearing the wrong size. Here’s what you might not know: The statistic comes from a 2004 study by lingerie retailer Wacoal America, who partnered with U.S. department stores to conduct their research. According ...read more →

By Estelle Puleston

March 6th, 2019

Do you struggle to find the perfect bra fit? A style you like that comes in your size? A particular design you’d love to buy but no one’s making? Then perhaps you’ve considered a bespoke lingerie set. ‘Bespoke’ is another way of saying custom-made. Although some lingerie brands offer a made-to-measure service which is technically a ...read more →