By Maya West

May 31st, 2026

Why K Cup Bras Cost More — And What That Investment Actually Buys You If you wear a K cup, you have almost certainly noticed that bras in your size cost more than equivalent styles in smaller cups. This is not arbitrary — it reflects real differences in what it takes to manufacture a bra ...read more →

By Maya West

May 31st, 2026

The Wire-Free Myth There is a persistent belief in the lingerie world that going wire-free automatically means sacrificing shape. That without an underwire doing the structural heavy lifting, larger busts will simply sink, spread, and lose definition. It is a belief that keeps many full-cup wearers locked into uncomfortable underwire styles even when they would ...read more →

By Maya West

May 29th, 2026

The Rarity — and the Real Need — for Plus Size Matching Sets Walk into any lingerie department and you will notice something pretty quickly: the matching bra-and-panty sets look beautiful, but they rarely go above a D cup. If you wear a fuller bust or full figure, matching sets can feel like a luxury ...read more →

By Maya West

May 25th, 2026

Quick answer: Yes, fit guides for tall roots and short roots exist, but many brands do not label bras that way on product pages. Root height describes how high your breast tissue begins on the chest. Tall roots often need cups that can accommodate tissue higher up. Short roots often do better with cups that ...read more →

By Maya West

May 12th, 2026

Finding a bra that feels like a second skin shouldn’t require a degree in engineering, yet most women are wearing bras that don’t actually follow their natural shape. If you’ve ever felt like your bra is “swallowing” your sides or poking your armpits, you likely have a narrow breast root wearing a too wide wire. ...read more →

By Maya West

May 5th, 2026

Finding the right bra is a journey of understanding your unique anatomy. At PARFAIT, we utilize  standards to help you move past “just okay” and into a bra that feels custom-made for your body. Here are the 4 most common fit challenges and the PARFAIT engineered solutions to solve them. 1. The Projected Profile & ...read more →

By PARFAIT

November 19th, 2021

Beautiful, colorful lingerie often brings out moments of joy and excitement. The definition of a perfect bra does not only rest at comfort, fit, and support but extends to vibrant, colorful options. In an intimate world of lingerie, colors can uplift the mood and take you through a journey of small pleasures, where every color ...read more →

By PARFAIT

November 1st, 2021

Parfait’s signature padded bra, Charlotte, is now also available in our new skin tone shade, MID NUDE. PARFAIT IS REDEFINING NUDE Historically in the lingerie industry, nude bras have often been a boring shade of beige. Any “nude’ or ‘neutral’ bras were usually designed for women with lighter skin tones. Women of color have often ...read more →

By Katie Donnelly

July 15th, 2019

Wondering how to make your bras fit better? Here’s how to feel more supported right now: 1.  First, figure out what’s wrong with the fit Before you start adjusting your bra, you’ll need to determine what exactly is wrong with the fit. Are your straps falling off your shoulders? Does your bra band ride up ...read more →

By Katie Donnelly

July 8th, 2019

You’ve tried on almost every bra in the store, but nothing seems to fit right. Now you’re starting to wonder if there really is a perfect bra size for you – one that will make every bra you like magically fit in that size. In all my years as a bra fitter, I’ve learned a ...read more →

By Estelle Puleston

July 5th, 2019

From half-cups to full-cups and from push-ups to plunges, it can be difficult to work out which bras will fit best on you. But if you’re full-busted, there’s one bra you absolutely have to know about – the three-part cup bra. What is a three-part cup bra? It looks just like it sounds, with cups that ...read more →

By Holly Jackson

July 4th, 2019

What are your vacation plans for this summer? Do they involve the beach or a really great poolside getaway? Either way, you’ll need a stunning swimsuit. Since there are so many great plus-size swimsuit options available this season it’s understandable if you want some help sorting through them! Today we’re going to talk about the ...read more →

By Holly Jackson

July 1st, 2019

As someone who lives and breathes lingerie during my work time, I sometimes have to make an active effort to stop thinking about it during my off hours. Sometimes I’m more successful than others. The exception is when a new lingerie book comes out or I get a recommendation for one that involves lingerie and ...read more →

By Holly Jackson

June 28th, 2019

When you work in the lingerie industry people ask you incredibly awkward questions about their underwear all of the time. It’s usually in public, just as you’re trying to pick up your packages or walk your dog or buy some milk or enjoy an appetizer at a party. What I’ve also learned is that most ...read more →

By Holly Jackson

June 26th, 2019

Body positive pool parties were happening all around the country before Shrill aired on television this past year but very few people were talking about them. In fact, they were common enough that there was an argument about the source material for the party famously portrayed on the Hulu streaming series. On Instagram, Virgie Tovar wondered if ...read more →

By Katie Donnelly

June 24th, 2019

Searching for a supportive swimsuit this summer? A bra-sized swim top might be just what you need. Unlike swimsuits sold in sizes like S, M, and L, bra-sized swim tops are sold according to your bra size. Plus, they fit like a supportive bra and they’re designed in fabrics that can survive sunshine, sand, and ...read more →

By Estelle Puleston

June 21st, 2019

Whether you measured yourself at home or had an in-store fitting, once you’ve found your bra size you might think that that’s it – if you always buy that size, the bras will always fit. Unfortunately, it’s not that simple. For one thing, bra sizing can vary between brands. But even if you have a favorite brand that ...read more →

By Estelle Puleston

June 20th, 2019

Many people have known the pain of an underwire breaking in a much-loved bra – sometimes literal pain, if it happened while they were wearing it! And while that wire is damaged, the bra becomes unwearable. Broken underwires can be dangerously sharp, or at the very least just annoyingly pointy and proddy. You could simply remove the underwires altogether, ...read more →

By Holly Jackson

June 18th, 2019

Summer is here and it is hot out! As a long time resident of the city of New Orleans, I consider myself an expert in the art of surviving insanely hot weather with ease. We all know about linen blend clothing and other summer fashion items, but do you know that your lingerie can make ...read more →

By Estelle Puleston

June 17th, 2019

When it comes to finding our perfect bra fit, many of us don’t consider anything beyond the band and cup sizes. However, important as those two are, they’re not the entire picture. Breasts come in different shapes as well as different sizes, and you’ll get the best fit in a bra that’s shaped like your ...read more →