By Katie Donnelly

April 16th, 2019

Ready for summer? We can’t think of a better way to celebrate the warmer weather than with a sneak peek of our new SS19 swimwear collections! Our swimwear collections are designed to provide the support you need this summer. With styles featuring hidden bra-like construction, smoothing fabrics, bold prints, and classic cuts, these pieces are ...read more →

By Katie Donnelly

April 15th, 2019

Ready for summer? We can’t think of a better way to celebrate the warmer weather than with a sneak peek of our new SS19 swimwear collections! Our swimwear collections are designed to provide the support you need this summer. With styles featuring hidden bra-like construction, smoothing fabrics, bold prints, and classic cuts, these pieces are ...read more →

By Katie Donnelly

April 15th, 2019

Ready for summer? We can’t think of a better way to celebrate the warmer weather than with a sneak peek of our new SS19 swimwear collections! Our swimwear collections are designed to provide the support you need this summer. With styles featuring hidden bra-like construction, smoothing fabrics, bold prints, and classic cuts, these pieces are ...read more →

By Katie Donnelly

April 12th, 2019

Ready for summer? We can’t think of a better way to celebrate the warmer weather than with a sneak peek of our new SS19 swimwear collections! Our swimwear collections are designed to provide the support you need this summer. With styles featuring hidden bra-like construction, smoothing fabrics, bold prints, and classic cuts, these pieces are ...read more →

By Holly Jackson

April 11th, 2019

Body positive was once a controversial term but has now become a philosophy that everyone wants to sign onto. Body positivity in its infancy was heavily linked with the HAES (Health At Every Size) movement, but now is being used to sell everything from green juice to clothing. If you are curvy or plus-size, the ...read more →

By Holly Jackson

April 11th, 2019

I never really understood the reality of environmental damage until I moved to New Orleans. When you live here for years, it’s easy to see the environment slowly bite back as we abuse it more. In the city, we see it in the form of increased street flooding during regular rainstorms, while outside the levee ...read more →

By Katie Donnelly

April 10th, 2019

As difficult as bra shopping is, it becomes a lot easier when you figure out your bra size and breast shape. We’ve all brought a handful of cute bras into the fitting room and hoped that even one of them would fit. Bra shopping can certainly be stressful, so understanding your breast shape is the ...read more →

By Katie Donnelly

April 10th, 2019

No one wants an uncomfortable bra. In fact, those bras typically get tossed to the back of our lingerie drawers. What we do want, though, is a bra that is so comfortable we could sleep in it. Many of us have fallen asleep with our bras on and woken up in the morning with irritation ...read more →

By Charlotte Grainger

April 9th, 2019

Are you looking for a way to get a perkier look? If the answer is yes, you might be wondering what your lingerie can do for you. Investing in fine pieces of lingerie could mean that you are more comfortable and you get the sleek shape you desire. Here’s what you need to know and ...read more →

By Estelle Puleston

April 8th, 2019

When we talk about the different bra shapes, what generally comes to mind is the cup style – plunge, demi, triangle and so on. But there’s another very important part of the bra that affects its fit: the back. The shape that the band and straps make at the back can have an impact on ...read more →

By Charlotte Grainger

April 8th, 2019

Do you own a high-quality convertible bra? This versatile piece of lingerie is one that every single woman should have in her drawer. The reason is simple – you can wear this bra in a wide variety of different ways. Whether you’re going for a super chic strapless dress look or want something jazzy for a ...read more →

By Holly Jackson

April 5th, 2019

Whenever I talk to my friends about going to get fitted for a bra once a year or so, I feel like they always have a bunch of excuses. Everyone always seems to be focused on the someday rather than the now: “I’ll do it after I manage to get pregnant” or “I’ll do it ...read more →

By Estelle Puleston

April 4th, 2019

Bras are rarely cheap, and finding one that you like and that fits well can take some effort. Once you’ve finally got hold of one that ticks your boxes, the last thing you want is for it to fall apart a month or two later. Put it in the tumble dryer however, and that’s exactly what ...read more →

By Charlotte Grainger

April 4th, 2019

Turn on the side lamp. Get comfortable. Pick up your pen and your favorite notebook. Write. It all sounds so easy and yet few of us journal. You may not have taken the time to write creatively since you were a teenager. But perhaps you should. Journaling is having a moment right now. Did you ...read more →

By Katie Donnelly

April 3rd, 2019

Who doesn’t love the comfort of a wireless bra? The warm weather of the spring and summer seasons call for lightweight bras that will keep us cool and comfortable. From molded t-shirt bras without underwire to lace bralettes with seamed cups in bold hues, now is the perfect time to invest in a high-quality wireless bra. ...read more →

By Katie Donnelly

April 2nd, 2019

Wondering how to make your bra fit better? We’ve got you covered. While these tips won’t make an ill-fitting bra fit perfectly, they can help you get an extra wear out of a bra (or help you make it through the day with a bra that doesn’t fit well at all). Here’s our guide to ...read more →

By Charlotte Grainger

April 2nd, 2019

After you’ve walked down the aisle and said those memorable words, it’s time to head off and start your new life with your partner. Going on honeymoon together ought to be a celebration of your romance! But wait, have you started packing yet? Making sure that you have the perfect lingerie for every occasion is ...read more →

By Katie Donnelly

April 2nd, 2019

Find Your Perfect Fit Say hello to lingerie that fits well and feels amazing with Cynthia and Molly of LiviRae Lingerie and Lifetime’s Double Divas at a special bra fit event on April 4, 2019. LiviRae Lingerie and Parfait have teamed up for a day of bra fittings and lingerie shopping. Experience what a proper-fitting ...read more →

By Katie Donnelly

April 1st, 2019

How many bralettes do you own? We bet you own at least one! Once seen as a lingerie trend, bralettes have proved their staying power season after season. This comfortable alternative to an underwire bra can be found in almost every store that sells lingerie – from the lingerie section at Target to the racks ...read more →

By Rebecca Strong

March 29th, 2019

As the days get longer and the weather gets gradually warmer, it’s obviously time to make some serious wardrobe shifts. Namely, you’ll be trading all of those booties, jackets, sweaters, and scarves for sundresses, tanks, sandals, and shorts. A key component of your summer wardrobe, of course, is your swimsuits. Each year, you eagerly shop for some ...read more →