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Ever feel like your swimsuit is letting you down? You’re probably not getting the support you need. But is it ever a good idea to wear a bra under your swimsuit? We’re diving into this question and more in our guide today. Why wear a bra under a swimsuit? You might wear a bra under ...read more →



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The truth is, we love our lingerie for making us look — and feel — sexy. And we love our shapewear for giving us a flawless figure and unparalleled confidence. But what if we could find pieces that could do both? The good news is that these magical undergarments do indeed exist. There are a ...read more →


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Looking for a long-lasting bra? You’ve come to the right place. Finding lingerie that will stand the test of time can be something of a trial. If you’re not sure where to start, there are certain pointers that will help you along the way. So, which types of bras last the longest? Let’s have a ...read more →



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Looking to get yourself a deal on your next piece of lingerie? We hear you. If you’re wondering how to find the best bra sale near you, you’ve come to the right place. There are plenty of ways in which you can save money and still look dazzling in your lingerie. Here are some of the easiest ...read more →


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It’s hard to believe that bras (as we know them) haven’t been around that long. In fact, the word “brassiere” was only added to the Oxford English Dictionary a little over a hundred years ago (in 1911). Since the bra was invented, it’s come a long way. Today, there are a slew of different styles to choose ...read more →



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If there’s one thing that we women all have in common, it’s this: our breasts eventually start sagging. It’s a fact of life — no matter how small or large your boobs are, no matter how good your genes are or how much you work out your chest muscles, they will inevitably begin to droop ...read more →


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Did you know that 85-90% of a bra’s support comes from the bra band? It’s true. The majority of a bra’s support comes from the band – and not the straps and cups like we often believe. Because of this, you need a snug, supportive band that stays in place for the best fit. Without ...read more →


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Should you wear a bra to bed? During the day, a bra provides comfort and support, so it makes sense that some women would choose to wear a bra to bed. A bra contains breast tissue and offers lightweight support for tender or sore breasts. It’s not uncommon to wear a lightweight bralette or wire-free ...read more →



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We can’t wait until the weekend. Weekend mornings = more time to get ready and pick out cute outfits. We love having a few extra minutes to sleep in, try out a new face mask, and plan out our outfits for the day. And the key to a great outfit is beautiful lingerie, of course. ...read more →


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What do you look for in a bra? If support and lift are two of your top priorities while bra shopping, you’re not alone. Support and lift are two of the most important components when it comes to fit. Many women want a bra that enhances their shape, stays in place, and lifts their breast ...read more →



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When it comes to planning a boudoir shoot, there are many things you have to decide on, including the photographer, outfits, hairstyle and makeup, and of course — the setting. While the setting isn’t always given as much consideration as — say, which bra and panties you’ll wear — it should be carefully selected. Where you shoot will not ...read more →



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Bras aren’t designed to last forever, but there are things you can do to keep your lingerie looking new for as long as possible. How often you wear your bras and how you care for your bras plays a role in how long they last. The quality of the bra and fit also contributes to ...read more →


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Have you ever struggled with finding bras that fit and didn’t know where to turn? Welcome to our Best Lingerie Stores series, where we’re chatting with the best local lingerie stores and sharing their bra fitting expertise with you. These lingerie stores have helped hundreds of thousands of women find their favorite bras — and they want to ...read more →



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Stop whatever you’re doing right now. It’s time for some real talk. If you’re subscribing to the most common toxic body myths, you’re probably making yourself absolutely miserable. That has to change sooner rather than later. Switching things up is the only way to lead a happier, more confident life. Here are some things you ...read more →


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