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lingerie shopping

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Do you have some stunning everyday lingerie essentials? If you wear the same bras that you wear for nights out on a daily basis, you need to change your ways. Finding the perfect everyday wardrobe doesn’t have to be hard at all. Here’s our quick, no fuss guide to getting it 100% right: Pick colors ...read more →




wireless sports bra low impact

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Do you have a wireless sports bra in your lingerie wardrobe? Wireless sports bras are an excellent alternative to sports bras with underwire. Sure sports bras with underwire have their benefits (the encapsulated cups separate breast tissue and help to reduce bounce), but wireless sports bras can be supportive too. With a wireless sports bra, ...read more →


what is a minimizer bra

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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, spring/summer is easily the most colorful, fresh, and fun. While the rich color palettes and luxurious fabrics of autumn/winter are undoubtedly beautiful, we can’t wait to add fresh pops of color ...read more →



Parfait India Fashion Show 1 - PARFAIT Celebrates India Launch With A Runway Fashion Show

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February 23, 2019 was a very special night for us. A celebration of body positivity and inclusivity, the star-studded event marked our launch into India’s underserved plus size intimates market and showcased the season’s best plus size lingerie. Thank you to all of the wonderful people that made this incredible event possible and everyone who ...read more →



why do my bra straps keep falling down

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When it comes to common bra annoyances, strap problems have to up there near the top of the list. From complaints about discomfort to endlessly pulling them back up onto your shoulders, bra straps are a source of endless frustration for many people. But they needn’t be! All of your bra strap problems are fixable, ...read more →



lingerie shower etiquette

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By now, you’ve no doubt heard about a lingerie shower. But if you’ve never been to one, you may be scratching your head over the proper etiquette. Of course, you know that you’re expected to bring a lingerie-focused gift for the bride. But as with any other wedding-related gathering, there is a special etiquette to ...read more →



bespoke lingerie - The Pros and Cons of Buying Bespoke Lingerie

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Do you struggle to find the perfect bra fit? A style you like that comes in your size? A particular design you’d love to buy but no one’s making? Then perhaps you’ve considered a bespoke lingerie set. ‘Bespoke’ is another way of saying custom-made. Although some lingerie brands offer a made-to-measure service which is technically a ...read more →


underwire bra pain

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You’re trying to concentrate but that dull ache keeps distracting you. You can’t ignore it. What’s more, you’re actually worried that it could be getting worse. Are you experiencing annoying pain or discomfort? If the answer is yes, you’re going to want to figure out why. Surprisingly enough, you may find that your badly fitted ...read more →


body positivity

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Body positivity isn’t merely a buzzword – it’s a lifestyle. Loving every inch of yourself takes work on a daily basis. Some days, it’s easier than others. That’s perfectly okay. Of course, you should always be looking for ways in which you can give yourself an extra boost. Here’s how mindfulness can help you along the ...read more →



lace plunge bra

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Did you know that most lingerie brands release new collections for only two seasons per year (spring/summer and autumn/winter)? It’s true! Of the two, spring/summer is easily the most colorful, fresh, and fun. While the rich color palettes and luxurious fabrics of autumn/winter are undoubtedly beautiful, we can’t wait to add fresh pops of color ...read more →


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