When was the last time you got yourself a new swimsuit? If you’re about to head on a late season vacation, you might want to ask yourself that very question. Pull out your swimwear and check whether it’s seen better days.

Here are some signs that it’s time to throw out that old suit once and for all:

1.  The swimsuit has started to stretch

One of the major red flags that your swimsuit is past its best is the fact that it has started to stretch. Much of the time, the material used for swimwear is highly flexible. It has to be. When you’re swimming and having fun in the water, you need to make sure that you can move around freely and easily. There’s just one problem. The same characteristics that make swimwear so comfortable and flexible also make these pieces liable to stretching.

2.  You’ve noticed some discoloration

Your once beautifully black suit is a now a faded shade of gray. Does that sound familiar? Since you tend to go in salt water (the sea!) and water with cleaning chemicals in it (swimming pools), you may notice that the color of your suit fades. The more you wear your bikini or swimsuit, the more likely you are to notice that the tone has changed over time. Washing the gear gently and often will help. Still, when the color goes, so should your swimsuit. It’s that simple.

3.  It no longer… smells so good

As we’ve already mentioned, your swimsuit goes through a lot. Whether you enjoy lounging by the pool or taking a dive into the deep end, your suit tends to deal with all manner of conditions. Over time, that means that it will start to smell less than fresh. When you notice that the swimwear no longer comes up super clean when you wash it, it’s time to call it quits. Check your swimsuit often to see how it smells. You won’t regret it.

Related: How To Find The Most Flattering Swimsuit For Your Shape

4.  You’re not getting proper support

Should you have a fuller bust, you want one special thing from your swimwear. You want some support. Bra-sized swimwear is the way to go. It means that you will feel comfortable whether you’re swimming or simply relaxing. However, when you see that the support has started to waver, it could be time to change things up. Equally, you may find that your bra size varies now and then. If that happens, it could be worth getting a new suit that has the perfect cup size for you.

5.  It doesn’t flatter you these days

Do you feel super confident in your swimwear? When you first bought your bikini or suit, there will have been something that drew you to it. Maybe you liked the color. Perhaps you adored the fit of it. Maybe… just maybe… everything about it looked ideal for you. Whatever it was that made you love the swimwear, is it still there? If you don’t feel that the suit flatters you anymore, that is a problem. You deserve to look and feel your best especially when you’re on vacation. Change things up!

6.  You want to try something new

Now and then, it truly pays off to try something new. If you’ve always had the same style when it comes to your swimwear, you might be stuck in something of a fashion rut. Give yourself a serious break. Why not try something completely different? From fabulous high-waisted bikinis to classic one-piece suits, there’s so much variation out there. You may never know which pieces will suit you best until you try them for yourself. Start shopping for something new today and see what takes your fancy.

So, now that you’ve read our handy little guide, what’s the verdict? You should know all the signs by heart by now. It hardly takes a genius to work out if your swimwear is past its best. So, with that in mind, is it time to throw out that old swimwear and treat yourself to something new? Be honest! If the answer is yes, check out our fantastic collections. We’re sure we will have something that you will adore online!

Related: 7 Things To Look For In The Perfect Swimsuit

We Highly Recommend

If you’re shopping for a swimsuit that fits your bust perfectly, it’s always a good idea to seek out a second opinion. We know how hard it is to find swimsuit tops that stay in place, especially when you’re shopping on your own. If you’re full-busted and you’ve struggled with finding a flattering swimsuit top or if you’ve never tried a bra-sized swim top before, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings and carry a selection of swimsuits and swimsuit tops. Their expert bra fitters can help take the pain and frustration out of swimsuit shopping and do all the work for you. They can help you find a bra-sized swimsuit top with the support and lift that you’re looking for and they can also help you find new everyday bras that fit well and feel good. Even better, their product knowledge can save you time and money. Plus, they know where all of the best swimsuits are hiding.

If you’re not happy with the swimsuits in your closet, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy swimsuit shopping!

Featured image swimwear:

Oceane One Piece Swimsuit S8066 in Black

Let’s start with the simplest question out there: Are you feeling glamorous? If you hesitated to answer, you’ve come to the right place. We believe that every single lady out there should feel as wonderful as she truly is. That starts with the lingerie that you slip on each morning. So, let’s talk about that. What does your current situation look like? Could it do with a little bit of jazzing up?

Here are some easy ways to do just that!

Experiment with bright tones

Do you always stick to understated colors? While there’s something to be said for the classic, beautiful look, you might want to shake it up every now and then. Jazzing up your lingerie drawer is all about being open to new styles and tones. For example, investing in some adorable So Glam Hipster briefs could be the way to go. The collection just so happens to come in a broad variety of vibrant and eye-catching colors.

Think about the details

You know what they say – beauty is all about the smaller, finer details. When you’re choosing a brand new lingerie look, those words could not be more appropriate. The next time you set out to treat yourself to a set that you love, keep this idea in mind. Take a little extra time to consider the detail that you find on each and every piece. For example, the Essential Bikini briefs have a cute lace trim which adds an extra level of pizazz to the whole thing. It’s these small things that truly do matter in the end.

Related: 12 Reasons Why You Should Invest In Beautiful Lingerie

Mix and match your sets

Clashing colors may sound like a recipe for disaster, but it could be just the thing to take your lingerie game to new heights. When you’re experimenting with color, you might find that it’s fun to split two sets up and mix them. For instance, you could wear a gorgeous rouge bra with a pair of blue briefs. While these two color tones may not be an obvious pairing, taking the risk could pay off in more ways than you realize. Mix-and-match lingerie sets have been a huge trend in recent years, and so it may make sense to jump aboard the bandwagon sooner rather than later. Try it for yourself.

Pro tips

Taking some risks when it comes to your lingerie style might feel like a leap when you first start out. If you’re used to wearing the same old thing time and time again, it’s only natural that you may start to get bored with the sets that you choose. That’s why it’s vitally important that you try something new and feel free to unleash your inner fashionista. Sure, it may be a tad scary when you first start out but the stunningly glamorous results will be worth it in the long run. Take our advice and give it a go today!

Related: Here’s How To Mix and Match Your Lingerie

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

Charlotte Padded Bra 6901 | Charlotte Highwaist Brief 6917 in Red/Black

The leaves are falling and the weather is getting cooler once again. That can mean just one thing – the season is changing. As the fall comes in, you might be thinking about switching up your lingerie style.

Here’s everything you need to know to get it right:

Experiment with colorful babydolls

When you get stuck in something of a fashion rut, it can be hard to pull yourself out. Yes, it’s easiest to buy the things that you know you love and never try something new. However, doing so means that you always opt for the same safe look and never have any fun when it comes to your lingerie style. That has to change.

Luckily, we might have the best way to spice up your lingerie and give something new a whirl. Experimenting with a sky blue babydoll could be a fantastic way to unleash your inner goddess. Search for a color that flatters both your skin tone and your hair too. You may need to try out a few before you find the ideal look.

Boost your sports bra game

Sports bras are functional and plain, right? Wrong! While you, of course, want to make sure that the bra you choose fits and gives you support, there’s room to play around a little here. The athleisure trend is still going strong and it’s your time to shine. Why not take your gym gear to a new level this fall?

The claret red sports bra is one example that you may wish to consider. With dynamic lines and a cool look, there’s no way that you won’t fall head over heels in love with this one. Give it a go for yourself.

Related: 9 Things To Look For In The Perfect Sports Bra

Dalis Bralette P5641 | Dalis Hipster P5645 in Black

Make things a little sexy

Feeling sexy? You should be. As the weather starts to cool down, it may be time to heat up your look. Of course, looking for a classy yet sensual aesthetic is certainly the way to go. You want a piece that shows off all your best assets here. Giving just enough away, the Dalis bralette could be a fabulously sexy new addition to your wardrobe.

When it comes to choosing sexy pieces, you need to make sure that you go for something that fits the bill. Don’t divert too far away from the styles that you know and love. Instead, stick to pieces that offer a fresh take on a style that you already know suits your form.

Get the most flattering fit

Want to flatter your figure and look wonderful at the same time? When was the last time you revamped your lingerie look? Trying out some Cora bikini briefs could be the first step toward getting it all right. These types of brief make you look at once feminine and sexy in one go. What more could you want? What’s more, the low cut of the underwear means that it goes with pretty much any outfit you try out. Ideal.

Try a classy longline look

Not ready to invest in a full bustier? Here’s a bra style that sits comfortably in between a normal everyday t-shirt bra and something a little fancier. If you’re ready to try something completely new, it could be time to give a longline look a go. Thankfully, there are a whole load of different styles that you may want to try here.

So, where should you start? Well, choosing a plunge longline bra look could be the way to go. These types of bras tend to flatter most figures and give everyone a beautiful silhouette. What’s more, there’s a whole range of color options from which to choose too.

If you’re ready to turn over a fresh leaf this fall, you’ve come to the right place. Take a little time to discover all that the new collections of lingerie have to offer and think about the ones that will suit you. You never know, you might find the best look for you!

Related: Where To Buy Longline Bras

Mariela Unlined Wire Bra P5582 | Mariela Bikini P5583 in Nightshadow

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

Sandrine Plunge Longline Bra P5351 | Sandrine Hipster P5355 in Burgundy

What is a #PerfectFigure? It’s a question that many a woman has asked herself time and time again. If you’ve ever deeply wondered what makes perfection, you’ve come to the right place. We just so happen to have the answer. The perfect body is the one you’ve got.

Loving your body is vitally important!

Loving your body is the greatest thing that you can do for yourself. Here at Parfait Lingerie, we want to help empower women and show them that – no matter what their form – they are truly beautiful. We’re talking to you… Yes, you! Self-love and self-care are crucial aspects of your well-being, so you must never once overlook them.

Let’s not beat around the bush here, loving yourself is a choice that you make. It doesn’t happen overnight. When you decide that you’re open to your own needs and ready to give yourself all you have, that is a profound step forward. Maybe you’ve already taken it.

What is a #PerfectFigure ambassador?

Haven’t heard anything about our #PerfectFigure ambassadors? Well, let us take a moment to fill you in on our latest campaign. We believe in self-love and empowerment and we’re looking for women who embody those values. Our aim is to ‘inspire women of all body types to live in the moment and accept their unique forms, physically and mentally.’

That means that whatever size or shape your body happens to be, we believe that you should love every single inch of it. Our ambassadors do just that and they are leading the way and showing the world that beauty doesn’t conform to one look. In fact, we happen to think that real attractiveness can come in a whole range of packages. And, let’s face it, that’s what makes the world so utterly interesting.

Aline T-Shirt Bra P5251 | Aline Bikini P5253 in Nude

Lynn T-Shirt Bra P13011 | Lynn Bikini P13013 in Nude

Jeanie T-Shirt Bra 4812 | Jeanie High-Cut Brief 4803 in Nude

Meet our current ambassadors

With that in mind, we’ve already partnered up with some of the most empowered social influencers who represent all that it means to be a “real” woman. From those with disabilities to ladies with fabulous ‘mom bods,’ we’ve found some of the most inspiring and beautiful people who truly love the skin that they are in. After all, there’s nothing more gorgeous than someone who shines with a sheer level of confidence.

We’re looking to change the media’s beauty standards and find women to help us on that journey. We believe that showing more ‘real’ bodies in the media is a positive move for everyone out there. It’s time to stand tall and show the world that each and every woman is beautiful – and so is her body too. From Tatiana Lee to Candice Kelly, each of our current ambassadors is as stunningly unique as she is remarkable.

Sandrine Unlined Wire Bra P5352 | Sandrine Hipster P5355 in Cameo Rose

Wendy Unlined Wire Bra P5412 | Wendy Hipster P5415 in Victorian Rose

How can you apply?

Do you want to be the next #PerfectFigure ambassador? Applying is much easier than you might imagine. All you need to do is simply go to our application page and fill out a few details about yourself. We’re currently looking for new women to join our ambassador team and want to hear from you! Go ahead – why not apply and see what happens?

Featured image lingerie:

Sandrine Plunge Longline Bra P5351 | Sandrine Hipster P5355 in Black

Elissa Strapless Bra P5011 | Elissa Bikini P5013 in Black

Marion Unlined Wire Bra P5392 | Marion Bikini P5395 in Black

Matilda Contour Plunge Padded Bra P5311 | Marion Hipster P5315 in Black

Adriana Lace Bralette P5482 | Adriana Lace Bikini P5483 in Black

Carole Unlined Wire Bra 3102 | Carole Bikini 3105 in Black

If you’ve recently tied the knot (or are just about to do so!), your honeymoon will be in sight soon enough. Heading away with your new husband for a romantic trip is the ideal way to start your new life together. It marks a new beginning and the first chapter of your story.

Before you jet off, there’s one thing that you mustn’t forget. You need to ensure that you have some stunning honeymoon lingerie for the break.

Here’s what you need to know:

Set a budget

Before you do anything else, you need to make sure that you have a budget in mind. Make no mistakes here, lingerie sets are not cheap. Nor should they be. These items are quality and that’s why they cost more money than budget products. When you’re buying something for your honeymoon, you should treat yourself and splurge. It could help to sit down and write out a budget first of all. Consider how much you can afford and how much you expect each item to be. That way, you can buy sets that suit your bank balance.

Invest in different sets

How many honeymoon sets you’ll need will likely depend on how long you’re vacationing for. You may wish to get one set per night if you’re feeling extra lavish. However, you could get by with just a handful of sets that you will wash throughout your break. You want each set to be unique in its own way and offer something different. Don’t make the mistake of buying four sets that are virtually identical. Instead, take the time to experiment with your style a little and figure out what works for you.

Flatter your body shape

Of course, when you’re buying lingerie, you need to consider your body shape. If you have a full figure, for example, you could well find that a retro style set works for you. Those who have pear-shaped figures may want to consider something chic like a babydoll set. Which you choose is entirely up to you. When you’re looking at various pieces, consider how they will suit your shape and whether you believe that they will work for you.

Related: 7 Things To Consider When Buying Your Bridal Lingerie

Enora Minimizer Bra P5272 | Enora Bikini P5273 in Whisper Blue

Look for sexy little details

The beauty of honeymoon lingerie is often in the small, fine details. Inspect each of your sets closely and look for the features that will make each extra memorable. For example, you may find yourself drawn to a bra set that has a gorgeous longline fit. This style may not be an everyday look that you would usually go for. Then again, your honeymoon is most certainly not an ‘everyday’ situation. Dare to be a little different and push yourself far outside of your comfort zone here. You won’t regret it.

Try something new

There are certain cliches when it comes to honeymoon lingerie. You may think that you need to stick to white, lacy underwear. That is not the case. Now is your chance to go wild and make sure that you get a little creative with your look. Don’t let anything hold you back. If you find that you’re attracted to a certain color or style, work with that. Think about which of your clothing items it would complement and whether it will work with the rest of your wardrobe. That way, you can be sure that it is right for you.

Don’t forget the stockings!

One of the things that you absolutely do not want to overlook is your stockings. When you’re choosing a fabulous honeymoon lingerie look, you need to make sure that you get yourself a pair of stockings that suits the general vibe of your underwear. There are loads and loads of options out there if only you will take the time to look and find out. Think of this small touch as the icing on the top of the cake. Look for stockings with cute, sexy details that will make a huge impression.

Ready to invest in some beautiful lingerie sets? Now that you’ve got the down-low on what you need to choose, there should be nothing holding you back. Take the time to start looking today and you’re sure to find something that both you and your husband will love.

Related: The Only Lingerie Packing List You Need For Your Honeymoon

Enora Minimizer Bra P5272 | Enora Bikini P5273 in Whisper Blue

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for your honeymoon, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

Enora Minimizer Bra P5272 | Enora Bikini P5273 in Whisper Blue

When was the last time you treated yourself? Is it about time that you bought yourself a beautiful new swimsuit? If you’re looking for a way to shake up your vacation style, you might just have found it. The truth is that many women out there find it particularly difficult to select swimwear that they feel flatters them and looks beautiful. It might sound like a difficult task. Luckily, we’ve got you covered!

Here are just six simple shopping rules that every woman out there ought to know:

1.  Take stock of your vacation wardrobe

Let’s face it, the major time we buy a new swimsuit is when we’re just about to jet off on a vacation. Unless you’re a regular swimmer, you will find that this is the point when you suddenly need a brand new costume. With that in mind, when you’re choosing your swimwear, you should also take stock of your vacay wardrobe. What items are you going to pack this time around? And, crucially, what type of swimwear will complement them?

2.  Invest heavily in a decent one piece

Sure, you might want a bikini or something fancy to wear around the pool. If you’re going to jump headfirst into the deep end, though, you might want something a little more durable. As a golden rule, every single woman out there ought to own at least one decent one piece. Take your time and research what swimsuits are out there before deciding on one that fits the bill. No scrimping here! It’s worth spending a little extra cash on a costume that you can trust to stand the test of time.

3.  The fit and size is everything

Should you have a full figure, you’re likely going to need support. That’s why you should make 100% sure that the fit is perfect. Checking your bra size ahead of buying bra-sized swimwear is the only way to make sure that you get it right and feel comfortable. If it’s been a while since you got fitted, take this opportunity to head to a store and get it done. Make sure that you book ahead so that you can get an appointment.

Related: 7 Things To Look For In The Perfect Swimsuit

4.  Consider what you want to highlight

What area of your body do you want to highlight? If there’s a certain part of your shape of which you’re proud, now is most certainly the time to draw attention to it. Choose bra-sized swimwear that flatters that part of your body and accentuates it. In recent years, there’s been a trend of having overly intricate designs on some swimsuits. This can work in your favor. Choose a design that highlights your best features for stunning results.

5.  Stick to high-quality fabrics

Do you read the label when you’re buying swimwear? Or, if you’re shopping online, do you read the full product description? Most people simply don’t bother to look at this detail before they head to the checkout. Don’t make that mistake. The only way you can be sure of what you’re buying is to take note of this particular piece of information. Look at the fabric and material blend. You need to be certain that you’re buying something that’s high-quality and will last you for many vacations to come. It’s that simple.

6.  Take your time when shopping

Are you in a rush to get a swimsuit that will blow people away? You might be short on time but choosing a swimsuit that you will adore is something that you cannot rush. Make sure that you dedicate a decent amount of time to this task. It may help to take a friend along with you when you’re shopping (or looking online!). That way, you can ask them their opinion when you see certain swimsuits that you like.

Finding swimwear does not have to be tricky at all. When you’ve learned these rules, you should find that it’s easier than it ever was before. Whether you’re planning a dream getaway or simply want a new addition to your wardrobe, there’s no time like the present. Start looking online today and see what you can find. You never know, your ideal swimsuit might be just around the corner.

Related: Top 4 Signs It’s Time To Buy A New Swimsuit

We Highly Recommend

If you’re shopping for a swimsuit that fits your bust perfectly, it’s always a good idea to seek out a second opinion. We know how hard it is to find swimsuit tops that stay in place, especially when you’re shopping on your own. If you’re full-busted and you’ve struggled with finding a flattering swimsuit top or if you’ve never tried a bra-sized swim top before, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings and carry a selection of swimsuits and swimsuit tops. Their expert bra fitters can help take the pain and frustration out of swimsuit shopping and do all the work for you. They can help you find a bra-sized swimsuit top with the support and lift that you’re looking for and they can also help you find new everyday bras that fit well and feel good. Even better, their product knowledge can save you time and money. Plus, they know where all of the best swimsuits are hiding.

If you’re not happy with the swimsuits in your closet, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy swimsuit shopping!

Are you on something of a budget? When you’re saving money, buying beautiful luxury items like lingerie can be hard. Luckily, there are some savvy little ways you can save your cash.

Here’s how you can find some real deals online:

1.  Get free (or cheap!) delivery

Shopping online is easy and super convenient. There’s just one problem – you have to pay for delivery. If the cost of shipping your lingerie makes you want to cry, don’t panic. There are a few things you can do to cut the cost here. For example, many online stores offer free delivery when you hit a certain price point. Buying all your lingerie in one go (i.e. in one online transaction) means that you can save money quickly.

2.  Look for coupons and codes

Of course, before you buy any piece of lingerie online, there’s one simple golden rule you need to follow. Google the product and see whether there are any coupons or discounts you can get online. Companies are always offering deals so it’s just about finding them. It only takes you a couple of minutes to look for a code so it’s well worth it. It might only save you 10% or 20%, but every little helps.

3.  Sign up to email lists

Do you have a favorite lingerie store that you always buy from? If the answer is yes, the key to getting a discount could be staring you right in the face. Signing up to a newsletter or email list could mean that you get more discounts than ever. Often enough, you will find that companies and stores only offer exclusive deals to their mail list. Making sure you’re on that list doesn’t take long. You can usually sign-up on their homepage.

Related: How To Find A Local Lingerie Store You Will Love

4.  Use a cashback site for rewards

Fancy getting some extra rewards while you shop? Why not join some reward sites online and get yourself some money back when you shop? You don’t have to pay anything to join one of these services and it could mean that you end up getting a little surprise at the end of each month. Much of the time, you need to sign up on the main cashback page and then go through it to any given e-commerce site. Simple.

5.  Check for a student or loyalty discount

If you’re a student, you may already be in the habit of checking whether each online lingerie store offers a discount. However, you should know that it’s not the only type of offer that is available. If you happen to be a loyalty customer, i.e. a customer who carries a loyalty card for the store, you might find that you can get yourself even more money off. You should check each individual lingerie site to find out what they offer. If you can’t see anything on the main page, it doesn’t hurt to drop the retailer a quick and friendly email.

6.  Abandon your shopping cart

Right before you’re about to check out, you could use a handy hack to save yourself some money along the way. Closing the page when you’re logged in and have a shopping cart full of lingerie items could save you some money in the long run. Many businesses have an ‘abandoned cart’ deal available. After you’ve closed the page, you might find that the retailer sends you an email to offer you a discount.

7.  Become a product tester

Finally, if you’re looking for a way to get affordable lingerie online, here’s an idea that you may never have considered. Why not become a product tester? Some specialist sites allow you to sign up and test products for free. Look for companies that work directly with lingerie companies and you might be onto a winner. While it’s something of a long-shot, this idea could score you some free lingerie. Keep your fingers crossed.

Related: The Golden Rules Of Online Lingerie Shopping

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

Marion Contour Padded Bra P5391 | Marion Hipster P5395 in Tango Red

Do you have a demi cup bra in your lingerie drawer? If you haven’t got one of these beautiful lingerie pieces yet, you might want to question why that is.

Here at Parfait, we’re absolutely obsessed with demi cups for all the right reasons. With that in mind, here are just seven of the things that we love about this type of lingerie:

1.  Demi bras are perfect for most necklines

As the name suggests, unlike a full cup bra, this type of lingerie does not come all the way up to cover your entire breast. It’s a blessing in disguise. Should you have a dress or top that is low-cut, you will find that this type of bra works perfectly. You don’t have to spend your time worrying about whether it will show above the seam. Instead, you can just slip on the bra and the clothes and be confident in your fabulous look.

2.  Plus, they make ideal everyday bras

Looking for a bra that you can wear all day, every day? Well, you might just have found it. One of the most exciting things about the demi bra is that they work for pretty much any occasion. Having a couple of these beauties in your drawer means that you always have a piece of lingerie to fall back on. Whether you’re headed to the office or out to brunch with the girls, you can be certain that this type of bra will fit the bill.

3.  You can’t beat a classic design

Let’s face it – there’s nothing quite like classic design to get your heart racing. Trends will come and go over the years, but there’s one look that will remain the same. The traditional demi bra cut is one that you just can’t beat. When you try one on for yourself, you should find that it looks as stunning as it feels. That’s the beauty of this type of bra. It has everything that you could want and refuses to change!

4.  There’s a wide range of styles

Of course, while demi bras are a style in themselves, they actually encompass a whole range of different looks. When you start shopping, you will see that there’s everything from a bridal-style piece to wonderfully padded bra. Don’t make the mistake of thinking that you’re trapped when you opt for a demi cup. You’re not! There are oh-so-many styles out there that you might not know where to start.

5.  It’s all about the small details

There’s nothing like the finer details of a piece of lingerie to really set it aside from the pack. Some of the most popular demi bras actually have beautiful embroidery or minor details that offer a real flair for creativity. Why settle for anything less than the best? When it comes down to choosing the right bra for you, look for pieces that offer something truly special to your wardrobe. After all, you’re worth that extra bit of pizzazz.

6.  They are low-maintenance lingerie

Not got time for all the hassle? We hear you! The truth about demic cup bras is that they tend to be low-maintenance. You don’t have to worry too much about making adjustments or taking extra care when washing them. These are durable yet beautiful pieces that you can keep as a staple of your main wardrobe. Perhaps that’s why so many women fall deeply in love with this style when they first try it.

7.  Oh, and they’re seriously comfortable

Your comfort should be at the top of your priority list. When it comes to choosing lingerie that you can be certain you will love, you absolutely need to put your comfort first. A demi cup bra will typically offer you all the support that you need while also looking fantastic. It’s a win-win situation. Take a little time to make sure that you find a bra that feels comfortable while making you feel confident. That’s the ideal combo.

So, what are you waiting for? Having at least one demi cup as part of your lingerie staples is the way to go. Shop around and look at the various styles until you find the one that suits you. Don’t be afraid to opt for something bold that will really stand out.

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Featured image lingerie:

Tattoo Padded Balconet Longline Bra A14315 | Tattoo Hipster A1435 in Clematis Blue/Champagne

It might feel as though summer is never going to end, but we’ve got news for you. It will come to a close faster than you know. That’s why it’s time to prepare yourself for a brand new season. As the leaves fall and the air gets crisp, you need to make sure that your AW18 style is on point.

Here are 10 lingerie trends to look out for: 

1.  Nightwear Meets Loungewear

You might have noticed this trend already. One of the biggest changes for the AW18 season is wearing nightwear as loungewear. For this look, you need to mix and match bedclothes with chic underwear looks. Keep it classy and understated.

2.  Bold Equals Better

Ready to make a real statement? The new season brings a new fierce element to everybody’s lingerie look. Bold is most certainly better. Push outside of your comfort zone and try something that you would never have thought of before now. Whether it’s a bright red look or a sexy design.

3.  Flower Power

Florals aren’t going anywhere anytime soon. If you’ve yet to get on board with this look, it’s most certainly time to change your ways. Try something subtle like a small floral design on your next piece of lingerie. You won’t believe how remarkably cute and feminine this look is when you first try it for yourself.

4.  Athleisure

Have you heard the news? You can now mix that cool athletic look with any lingerie style you please. Wearing a sports bra on a day-to-day basis gives you the freedom to run, jump, and play around whenever you please. Opt for a super daring color combo for a killer look that is certain to turn heads.

5.  Simplicity Defined

If you’re the type of lady who doesn’t like to be all too fussy about her lingerie look, this one’s for you. Why not opt for a simple yet adorable lingerie style? Go for a classic cut that suits your curves and highlights all your best features. It’s sure to be an eye-catching look this AW18 season!

Related: The Girl’s Guide To Bra Styles

Mariela Unlined Wire Bra P5582 in Nightshadow

6.  Soft Babydolls

The babydoll is back and it’s better than ever. This throwback look is coming back into fashion for AW18 and you should get in on the action. Choose a soft colored babydoll that fits the bill perfectly. The idea is to look pretty and feminine in one little package. Give it a whirl and see whether it works for you.

7.  Beautiful Bralettes

If you’re a fan of rich, intricate designs, you can’t go far wrong with a beautiful bralette. Choosing a piece that goes big on details is a sure fire way to shake up your lingerie drawer and experiment with something completely new. From deep, dark tones to heavy embroidery, you’ll find that this works wonders.

8.  Adorable Thongs

When was the last time that you wore a thong? If you’ve let this trend slip through your fingers over time, here’s your chance to change things up a little. Adding a few adorable thongs to your lingerie drawer is a great way to give it some extra pizzazz. Choose pieces that already match the color combos you have right now.

9.  Padded Perfection

Never tried a padded bra? Well, now could be the time! Padded pieces are on trend for the AW18 season as ladies give their silhouette that extra oomph factor. If it’s your first time choosing a padded bra, go for something that’s easy to wear and durable. For example, you could choose a contour bra that does the job.

10.  Sultry Designs

Finally, let’s talk about boosting your sex appeal! If you’re looking for a way to increase your body positivity and start loving yourself, you may just have found it. Opting for sultry, sexy designs is a bold and daring move. But you’ve got this! Search the stores for something that just oozes sensuality. You won’t regret it.

Related: 10 Special Occasions That Call For New Lingerie

Lulu Unlined Wire Babydoll P5618 in Scarlette

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Dalis Bralette P5641 in Black

Featured image lingerie:

Cora Unlined Longline Bra P5632 | Cora Bikini P5633 in Bare

Ready to shop? If you adore nothing more than treating yourself to a brand new lingerie set, we hear you! Indulging in a little retail therapy is a great way to lift your spirits. Want to get the best deal? We’ve got you covered.

Here are seven bra shopping tips to help you out:

1.  Do your research before you shop

Let’s be real, when you’re about to head out to the stores, the last thing you want to do is sit at your computer doing research. Sure, it may not be the most fun job in the world, but getting this right will give you the advantage you need. Making sure that you’re 100% clear on what you need (and what you don’t!) is the only way to go.

Take some time to check out the latest trends, figure out what type of bra will suit you, and find the perfect look for any occasion. When you’re armed with that information, you can be certain that nothing at all will hold you back.

2.  Color codes are your best friends

Short on time? If you don’t want to spend hour upon hour traipsing around stores, there’s a simple secret that you should know. Many of the major lingerie stores color-code their bra sizes. Take a moment to look at the labels in any given store and you should be able to figure it out.

For example, you might find that D-cups have blue labels and C-cups have green. Once you know what color you’re looking for, you can quickly and easily look through an entire rack of bras and figure out whether your size is there. Nothing could be easier.

3.  Check for coupons and vouchers

Looking to save yourself some money? It doesn’t have to be hard. Before you enter a store, take a moment to look online and see whether there are any voucher codes or coupons that you could use. Search for the name of the store or brand and put ‘coupons’ or ‘vouchers’ in there too. You might find that you score yourself an extra discount.

Related: Bra Shopping Guide: Tips For Buying New Bras

4.  Abandon your shopping cart

When you’re generally shopping online, there’s a secret hack that you might want to try which could get you a decent discount. After you have chosen all the pieces that you like, close the browser in which you’re shopping. Make sure that you’re logged in and that you leave the items in the cart when you do this or it just won’t work.

Wait. Give it a day or two. You might find that you get a follow-up email from the online retailer offering you a deal. From discounts to free delivery, you never know what you might get. The truth is that e-commerce site owners notice when you abandon your cart and want you to buy the things you’ve chosen. That’s why they give you an incentive to encourage you to complete the sale.

5.  Look out for price matching policies

Think you can get the same lingerie cheaper from another retailer? That may work to your advantage! Many lingerie stores actually offer a price matching policy. If you can prove that another competitor is offering the product at a lower price point, they will match it and give you the same deal. If you can’t see this policy advertised in store, ask a member of staff whether it is available. If you don’t ask, you don’t get!

6.  Sale bras aren’t always the best

Is that massive red sale sign calling your name? Most of us are suckers when it comes to discounts and money off. After all, we all want to save some cash when we’re shopping. However, before you go ahead and buy that bra that’s on sale, consider whether you actually need it. Will you wear it? Is it even the right size? Or your bra sister size?

All too many of us are guilty of buying things that we don’t need simply because they are on sale. Here’s a golden rule to remember. If you wouldn’t buy it at full price, don’t bother wasting your money on it now. It’s so simple.

7.  Always ask about the refund and exchange policy

Do you know what the refund policy is on the lingerie you’re buying? It’s time to step up your game. Refunds can be tricky when it comes to underwear, and so you want to make sure that you get things right. Be certain to ask what the policy is and what the requirements are as well. It’s better to be safe than sorry.

Related: Bra Shopping Guide: Tips For Making Bra Shopping More Fun

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!