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There are some questions that we are too afraid to ask our girlfriends; questions that we don’t want to look silly for asking but that need answering all the same. Here’s one of them: Should you wear a bra when swimming? It’s a common thought. But what’s the truth of the matter? Let’s take a ...read more →


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Have you ever struggled with finding bras that fit and didn’t know where to turn? Welcome to our Best Lingerie Stores series, where we’re chatting with the best local lingerie stores and sharing their bra fitting expertise with you. These lingerie stores have helped hundreds of thousands of women find their favorite bras — and they want to ...read more →



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Tis the season to be jolly! Now that the festivities are well and truly underway, there may be one small thing on your mind. Body positivity is a year-round mission and it shouldn’t stop simply because there’s a massive holiday around the corner. If you want to stick to your #BoPo goals this season, here ...read more →



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Ready to revamp your lingerie look this holiday season? As you’re preparing to celebrate the festive period with parties and dinners, you may be thinking about what to wear. Why not add a little pizzazz to your event with a brand new piece of lingerie. If you’ve never worn a push-up bra, you may be ...read more →


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When was the last time you went bra shopping? Have you been putting it off because you struggle with finding bras that fit? If so, you’re not alone. For many women, bra shopping is challenging and stressful. They dread going to the store to try on bras with the hope that one of them fits. ...read more →



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Looking for that perfect piece of lingerie? You might just get yourself an amazing deal if you start looking around online! When it comes to how to find a good bra, there are some tips and tricks you can try for yourself. With that in mind, here’s what you need to know before you go ahead and ...read more →


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Let’s be real: When you think of support, you probably don’t think of wireless bras. And there’s no denying that underwire is a powerful feature — not only is it super supportive, but it can provide some incredible lift and even some subtle shaping. But does that mean wire-free bras aren’t supportive? This is an especially ...read more →


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Deck the halls with… bras and panties, of course. The mistletoe is hung, the tree is adorned, the lights are up, and all that’s left to do is craft your wishlist. What’s on it? Lingerie, naturally! It makes sense, too. The holiday season serves as the perfect time to refresh your collection. The only question ...read more →



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Consider this: You take your coloring into account when you buy a shade of lipstick, a foundation, a pair of sunglasses, or a cocktail dress. So why should lingerie be any different? When you’re eyeing a stunning satin demi-cup bra or a lace babydoll, you obviously need to know your size to ensure it fits flawlessly. But you ...read more →


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Do you feel a sharp jab in the side of your breast when you move? That all-too-familiar striking pain is something most women have felt from time to time. You might think that the best thing to do is simply ignore it. Nothing could be further from the truth. You don’t have to put up ...read more →


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If you decide to do your shopping online, there are certain special strategies you’ll need to keep in mind to help ensure you’re happy with your purchases. Here are some foolproof tips for finding your dream lingerie with a mere click of a button: Make sure you know your size First and foremost, it’s crucial ...read more →



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