Looking Back On 2018 & A Sneak Peek Of What’s To Come In 2019
Can you believe it’s already 2019? In this article, we’re celebrating 2018 and sharing what’s to come in 2019.
Looking back on 2018
As a whole, 2018 was a big year for us. We dove into the concept of the “Perfect Figure” and partnered with a group of amazing women to remind you that all figures are perfect in their own beautiful ways through our #PerfectFigures campaign.
We published article after article on bra fitting, bra sizing, and lingerie care to help you find bras to help you navigate the tricky world of bra shopping.
We interviewed some of the best lingerie stores (with more to come in 2019) and shared dozens of reasons why you should shop local on our blog.
We introduced new styles
2018 was full of new styles. In the spring, we launched a strapless Low-Back Bustier in Black, Pearl White, and Nude for special occasion dresses and wedding dresses that provides the support and shaping you’ve been searching for.
Two new wireless bras, the Aline Wire-Free Padded Bra and Emma Soft Padded Bra, followed shortly after. Both styles offer the perfect amount of support and lift without any underwire.
We also introduced a new bralette, the Dalis Bralette, in super soft modal and lace. This gorgeous style features a snug band, seamed cups for shaping, lace trimmed straps, and a J-hook that converts the bra to a racerback style with a flick of the wrist.
We launched MOD By Parfait, a new lingerie and swimwear line
One of the most exciting events of the year involved the launch of our sister line, MOD By Parfait. This first limited-edition collection launched with a mix of basics and trendy styles in neutral hues.
For Autumn/Winter 2018, we took the creative direction further and introduced a stunning Cross Plunge Padded Bra, lacy Unlined Wire Bra, supportive Racerback Bra, wire-free padded Strapless Bra, and luxe lurex-threaded Bodysuit with endless styling options. If you loved our 2018 collections, you’re going to love what’s coming in 2019!
Coming in 2019
Our first ever nursing bra
Speaking of 2019, big things are coming. After years of development, our first Nursing Bra is launching this spring in Black and Bare. The stunning style is designed with lightweight cups, a supportive band lined in power mesh with a triangle-patterned tricot overlay, and, best of all, an easy to use nursing hook that can be opened with one hand.
For Spring 2019, we’re also launching three new lingerie collections you won’t want to miss. Briana, a glam collection with beautiful floral embroidery, leads the way with a Padded Bra, Unlined Wire Bra, Bikini, and Highwaisted Brief.
Effortlessly chic Ciara is up next with a comfortable yet supportive Bralette and matching Bikini. The wireless fabric and moisture-wicking of the Bralette will keep you comfortable all day long – making this a great lounge bra or sleep bra too.
Last in the lineup is the Vanna collection, complete with a sexy Plunge Padded Bra, supportive Unlined Wire Bra, and matching Hipster trimmed in floral lace.
New colors
Of course, we couldn’t forget about your tried-and-true favorites, too. After listening to your feedback, we’ve added new colors to your favorite styles. Our popular Adriana and Enora collections will get fresh new color updates in beautiful Raspberry for spring.
Retro-inspired Charlotte is coming in a neutral-hued Blossom Print that is super easy to wear.
Lace stunner Cora will be updated in a soft Pale Blush shade. The Unlined Longline Bra offers support, shaping, and lift without any extra padding.
With Black and Navy Blue already available, our comfortable modal collection, Dalis, will see a warm, medium-toned shade added with Bare.
We’re giving lacy Sandrine a bridal-ready update in classic Ivory for spring as well.
Lastly, we’ll be introducing a new color, Surf, for our comfortable Parfait Panty So Essential collection and another new color, Raspberry, for our sexy Parfait Panty So Glam collection.
(Side Note: Don’t you just love when a favorite style comes in one than one color? We’re fans of buying multiples when you find a bra with a phenomenal fit. There’s nothing wrong with having a lingerie wardrobe full of the same styles if they boost your confidence and make you feel like a million bucks!)
Swimwear is coming
Our first swimwear line is set to follow, with four new collections launching just in time for summer 2019.
Christy, a vacation-ready collection in glam tropical print, includes a Tankini, Bikini Bottom, and One-Piece Swimsuit.
Stunning and supportive Farah features a ruffle-trimmed High Apex Unlined Bikini Top, Bikini Bottom, and One-Piece Swimsuit in black with emerald green trim.
Glam Keira offers a Halter Neck Bikini Top, High Waist Bikini Bottom, and One-Piece Swimsuit that transitions from the beach to dinner or shopping with the addition of a chic cover-up.
Chic Oceane features a Soft Padded Bikini Top, side-tie Bikini Bottom, and curve-hugging One-Piece Swimsuit that looks and feels amazing on.
We’re opening a storefront in India!
Have you heard the news? We’re opening a storefront in India in 2019. We’re looking forward to bringing our brand to India’s underserved plus size lingerie market. We’ll also be a part of India’s first-ever plus-size runway show in 2019. How exciting is that?
Thank you for another fabulous year!
Since the beginning, our mission has been to help women around the world find bras that fit incredible and feel amazing. If you’ve purchased our products, read our articles, or commented on a social media post, we want you to know that we are so grateful for your support. Thank you for sharing your beautiful selfies with us, taking time out of your busy day to like or comment on our posts, and for simply being a part of the journey. We can’t wait to show you what we have in store for 2019!
