Search Results for: contour bra

By Katie Donnelly in Blog,Fitness

4 Reasons To Choose A Wireless Sports Bra

March 15th, 2019

Do you have a wireless sports bra in your lingerie wardrobe? Wireless sports bras are an excellent alternative to sports bras with underwire. Sure sports bras with underwire have their benefits (the encapsulated cups separate breast tissue and help to reduce bounce), but wireless sports bras can be supportive...
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By Katie Donnelly in Blog,The Brand Stories

PARFAIT Celebrates India Launch With A Runway Fashion Show

March 14th, 2019

February 23, 2019 was a very special night for us. A celebration of body positivity and inclusivity, the star-studded event marked our launch into India’s underserved plus size intimates market and showcased the season’s best plus size lingerie. Thank you to all of the wonderful people that made this...
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By Charlotte Grainger in Blog,Bra Fitting

Does Your Bra Dig Into Your Ribs? Here’s What To Do Next

March 13th, 2019

You get home from a long day of work and can’t wait to get into your PJs. You rush to the bedroom, ready to get cozy and start undressing. When you do so, though, you notice something in the mirror. Your ribs are marked by a striking red rash....
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By Charlotte Grainger in Blog,Bra Talk

Are You Washing Your Bras Too Often? Here’s What You Need To Know

March 12th, 2019

How often do you wash your bras? It may be something that you’ve never considered before now, but perhaps you should. When you wash these pieces of lingerie too often, it can lead to some real problems. Here’s what you need to know: Check the care tag first Before...
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By Estelle Puleston in Blog,Bra Fitting

Your Bra Strap Problems, Solved!

March 12th, 2019

When it comes to common bra annoyances, strap problems have to up there near the top of the list. From complaints about discomfort to endlessly pulling them back up onto your shoulders, bra straps are a source of endless frustration for many people. But they needn’t be! All of...
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By Estelle Puleston in Blog,Bra Talk

Why Full Bust Versions of Bras Sometimes Look Different

March 11th, 2019

Full-busted customers have never had as much choice in bras as they do now. More and more brands that traditionally stuck to A-D are extending their size range, adding DD+ into the mix. But when a bra comes in both smaller and full-bust cup sizes, it’s not uncommon for there to be...
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By Rebecca Strong in Blog,Bra Talk

4 Surprising Facts About How Bras Are Made

March 8th, 2019

Bras do a lot of heavy lifting. Not only do they hold our breasts in place, but they also support them, and even provide some level of shaping. So it makes sense that they are also one of the most complex garments to make. A lot of time, effort,...
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By Katie Donnelly in Blog,Bra Fitting

4 Reasons Why You Might Be Wearing A Bra That’s Too Small

March 7th, 2019

If you’ve ever had a bra fitting or shopped for lingerie recently, you’ve probably heard the statistic that 80% of women are wearing the wrong size. Here’s what you might not know: The statistic comes from a 2004 study by lingerie retailer Wacoal America, who partnered with U.S. department...
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By Charlotte Grainger in Blog,Health & Wellness

Here’s How Your Bra Could Be Making You Ill

March 6th, 2019

You’re trying to concentrate but that dull ache keeps distracting you. You can’t ignore it. What’s more, you’re actually worried that it could be getting worse. Are you experiencing annoying pain or discomfort? If the answer is yes, you’re going to want to figure out why. Surprisingly enough, you...
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By Katie Donnelly in Blog,Bra Tips & Advice

How To Shop For Racerback Bras

March 4th, 2019

Have you heard the news? Spring is right around the corner. With the change in temperature, we can’t wait to trade our cozy layers for easy breezy t-shirts and tank tops. When it comes to lingerie, there are a few key styles that are essential for warmer weather. More...
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