Our Story
We are a size-inclusive lingerie brand on a mission to help women find bras that fit well and feel good. In 2009, there were only a few brands that offered full bust lingerie. Our founders, Ken Zhang, Kevin Lai, and Anthony Chan, recognized a need in the lingerie industry for full bust lingerie at an affordable price point and created Parfait in response. Our bras, bustiers, babydolls, and panties are designed to last in high-quality satin, lace, microfiber, and modal – the same fabrics we’re known for today. After listening to our customers’ feedback over the years, we’ve expanded our sizes as well. We now offer bras in over thirty styles in 30 to 44 band sizes and A to K cup sizes, with panties available in XS-4XL.
Since 2010, we have stayed true to our mission of delighting our customers around the world with fashion. Successful business partnerships and support from our lingerie store customers have enabled our brand to thrive in the lingerie industry and continue to provide the beautiful, high-quality lingerie, dedicated retailer support, and exceptional customer service that our brand is known for.
Collections
Comfort and fit are two of the most important components of our designs. Each season we draw inspiration from the newest trends and color palettes and create a collection with high quality fabrics. Even at an accessible price point, our products are designed to be worn and loved for years to come.
Vision & Mission
Our Vision: Delight people around the world through fashion.
Our Mission: Delight consumers around the world with fashion through successful business partnerships.
Core Qualities
- Humble – Have little ego and focus more on their teammates and greater good than on themselves.
- Hungry – Have a strong work ethic, and determined to get things done and contribute any way they can.
- People Smart – Common sense care around people, and know how to say and do things and have a positive outcome on those around them.
Brands
Parfait: A size inclusive line for the effortlessly chic woman. Designed with fresh, feminine designs and flattering silhouettes, Parfait provides exceptional support, comfort, and fit. Featuring a wide range of styles, including sports bras, nursing bras, bralettes, and wireless bras, Parfait combines a trendy color palette and beautiful fabrics with the utmost attention to detail and fit. Available in 28-42 band sizes, A to K cup sizes, and XS-4XL.
MOD By Parfait: A lingerie and swimwear line designed for our younger customer, who values quality, comfort, and fashion-forward designs. Born with a strong sense of style, the MOD By Parfait woman is both bold and independent, confident and ambitious. She knows exactly what works for her body and looks forward to shopping for new lingerie each season. Available in 32-40 band sizes, A to F cup sizes, and XS-2XL.
Parfait Panty: A line of comfortable everyday underwear basics and chic, flattering styles in microfiber, model, and stretch lace. Available in S-4XL sizes.
ByPARFAIT: A private label solution developed by the PARFAIT team. Together with your team, we design, develop, source, and produce the lingerie line of your dreams. Our ByParfait clients can expect the same attention to fit, quality, and attention to detail as our PARFAIT products, with bras, babydolls, bodysuits, sports bras, and swimwear available for production in 28-52 band sizes, A-K cup sizes, and XS-5XL.
Our Core Values
Success can only be meaningful and substantial, and therefore achieved, when the team is composed of great people that value honesty and trustworthiness paired with ethical and moral values.
We value team performance through the individual contributions of each team member who believe “Together we can do greater things” and always try to pursue “win-win” solutions. We respect and show appreciation to each other. We believe in good, effective and open communication with the goal to provide the best products, services and solutions to our customers through collaboration with our business partners.
We believe creativity is the spark that gives our customers that “WOW!” factor about the company, products and services. Our team values creativity in product design, marketing, and most importantly in ways to solve problems and overcome challenges.
It takes courage to take responsibility, be accountable and lead than to simply be common, error-free and stay in the “comfort zone”. We embrace responsibility, accountability and encourage our team to make decisions based on good judgment and knowledge.
Perfection is a constant process of refinement, testing and adapting to the ever-changing needs of the marketplace. Our teams’ pursuit of excellence never ends, through constant improvements of processes, products, services and through our support of our business partners.
A “never give up” value is the key to a strong team who strives to find the best solutions to overcome challenges and fulfill our mission to build strong relationships and successful business partnership by persistently working towards developing the best products, services and experiences for our customers and partners.
Brilliance and hard work is important but are not the only ingredient of a successful team, but also the efforts to have a positive influence on our team, customers, and partners by sharing and sending positive messages and supporting the community and try to leave the world in a better place than we found it.
We encourage our team to have in themselves the passion to deliver delight by responding and acting on the needs of our team members, customers, business partners to promote a strong, close and successful relationship.